FMCG - ndichiyani? FMCG msika ndi zinsinsi zake malonda

Kodi inu mwazindikira okha, ngati ataima mu mzere wautali m'misika ya, mosadziwa chimakakamiza dzanja ndi malo a Polipilira thireyi mipiringidzo chokoleti kapena kumatafuna chingamu, wotumidwa wotetezeka golosale ngolo? Pa nthawi imeneyi mosazindikira, inu amabwera ndi malonda chiwembu ndipo motero kufulumizitsa zolowa ndalama m'munda wa FMCG. "Kodi izo?" - Inu kufunsa. Zamgululi kuti timakumana ndi nthawi zonse ndi amene nthawi zonse muyenera. mayankho mwatsatanetsatane mafunso okhudza mankhwala amenewa angathandize m'nkhani ino.

Kodi kuzindikira mankhwala FMCG?

Ndi chidule English likumasuliridwa kuti "katundu" (kudya mooving katundu ogula). Mwachidule, uwu ndi zomwe timagula nthawi zonse ndipo nthawi zambiri chifukwa mowa mofulumira. Iwo yodziwika ndi mbali zitatu:

• mtengo wotsika;
• kudya kukhazikitsa;
• ntchito kwa nthawi yaitali nthawi.

Zonsezi ataphimbidwa ndi magawo izi zokhudzana FMCG. ndi mankhwala amenewa ndi chiyani? The mankhwala oyamba ndi zochepa moyo alumali (mkaka, ophika buledi mankhwala) mwamsanga ankadya (ndudu, zakumwa, chocolate, mowa). Komanso, gulu zikuphatikizapo onse mankhwala banja (ufa, mankhwala otsukira mano, sopo) ndi zodzoladzola, pepala ndi ziwiya pulasitiki, mitundu yonse ya mabatire, mababu kuwala ndi zina zotero.

msika makamaka FMCG

Mosiyana, durables ogula FMCG ndi mtengo kwambiri, choncho kupeza, makampani m'munda imeneyi nthawi zonse kukhala ndi zolowa mkulu. Pafupipafupi katundu kugula katundu pa otsika zokwanira zingawatayitse - maziko a kupeza phindu wabwino.

Mu FMCG, monga palibe malo ena apamwamba ndi wampikisano malo pansi pano. N'chifukwa chake sitingathe kulakwitsa posankha yoyenera malonda njira, mitengo mfundo, muyenera nthawi zonse kuyenda kwa akufunafuna zatsopano kubweretsa kumsika.

Golosale - malo abwino kwa FMCG

Lotchuka kwambiri pa kukwaniritsidwa kwa katundu wotereyu anapambana ankakonda FMCG wanu ritelo unyolo zonse lero, kunena mwachidule, amagulako. Awa ndi masitolo kudziletsa utumiki anali angathe kugulitsa katundu wawo kufunika tsiku chifukwa zigawo izi:

• osiyanasiyana katundu;
• mtengo wotsika kupanga;
• lalikulu mankhwala Magulu onse nthawi zonse zilipo (updating mosalekeza).

Komanso, kulinganiza bwino kaikidwe ka katundu pa gawo lonse kwa sitolo ya (bwino mozama malonda njira) amalimbikitsa mkulu ogula ntchito. Ndi mkati maukonde malonda mosavuta kukhazikitsa mfundo ya zogula mtima. Inu amadabwa chifukwa kuwonetsa ndi chokoleti, candies ndi kumatafuna chingamu nthawizonse ili pa m'kaundula ndalama, ndi maalumali mkate zambiri zimakhala mu kuya kwa sitolo (kuyenda kwa iwo, involuntarily kuyenda zakale ndi zina)? Zonsezi Sichangozi, koma malonda chiwembu, chotchuka kwambiri mu FMCG. Kodi amapereka? mwayi kuwonjezera malonda ndi kupeza mitengo otsika mankhwala.

Limatchula za malamulo malonda mu FMCG-dera

Ndi mbali khalidwe la malonda m'dera lino monga:

• mosalekeza kuwonjezeka zolowa (pamene wachina chilichonse payekha ndi mtengo akadzabweranso mkulu zitha kubweretsa kwambiri kuchuluka kwa malonda);
• mbali yofunika kwambiri ntchito - ntchito ndi malingaliro ogula ndi (ndikofunika kuyitana ogula azilandira ndipo nthawi zambiri chikomokere kufuna kugula malonda, kulenga kufunika kwake);
• zinthu ziwiri zofunika - malo kamangidwe mankhwala (maalumali mu golosale) komanso kukhulupirika kasitomala (muyenera kukhala wokhoza kukopa tcheru awo, kupambana kukhulupirira).

Choncho kuti tipulumuke zosiyanasiyana za katundu wa mowa tsiku ndi mkulu mlingo wa mpikisano m'dera lino, ndi zambiri ntchito mosalekeza, nthawi zonse pofunafuna zatsopano ndi kukhazikitsa zinsinsi malonda watsopano, kukhala wololera mtengo mlingo ndi kuonjezera zolowa.

FMCG zenizeni msika

Mu America ndi Western Europe FMCG msika wakhalapo kwa nthawi yaitali kwambiri ndipo ndi bwino patsogolo Russia mu mawu a chitukuko ndi bungwe. Category FMCG mu Russia wakhala kwambiri kapena zochepa anapanga m'nyengo pambuyo Soviet. Pankhaniyi, lina la makampani choyamba chimene chinayamba kugonjetsa Russian msika wa katundu kudya ogula anakhala kampani "Mars". Komabe, iye tsopano ali ndi udindo waukulu ku munda. Aliyense akudziwa mipiringidzo "Snickers" ndi "chuma" chokoleti "Nkhunda" ndi maswiti "Skitls". Ngakhale ziweto zathu kudya zinthu zawo, gobbling chakudya "Whiskas" kapena "Pedigree". Kugula magulu osiyana ndi zopangidwa, sitiganiza n'komwe kuganiza kuti kwenikweni ambiri a iwo - ali mbali zosiyanasiyana monga wa munthu lonse. chiwerengero cha zinthu zosiyanasiyana zimene wogulitsidwa zopangidwa osiyana, tikhoza kunena kuti ambiri a iwo a yemweyo zopangidwa aakulu ( "Nestle", "Wimm-Bill-Dann", "koka-kola"). Izi zikusonyeza kuti msika akulamulira pafupifupi okhawo, pamene angapo makampani waukulu kugwira nawo amafotokoza. Small Makampani zinthu izi ndi nthawi yovuta, koma ena a iwo kupeza kagawo kakang'ono ndipo pali bwinobwino pa FMCG msika lero. Kodi izi ngati si bwino malonda njira imene imathandiza kuti apambane (kapena kupambana) mitima ya ogula?