Mfundo koka-Cola chikho yopereka. Magalasi ndi zimbalangondo

"The tchuthi timapeza" kale monga lingaliro kuvomerezedwa holide akuyandikira ngati mtengo Khirisimasi kapena saladi. Aliyense malonda chaka ndi ngolo wofiira, kunyamula botolo wapatali atadza pa madzulo a zikondwelelo chodetsa lero uli pafupi, kuti uli pafupi woona Khirisimasi chozizwitsa. Anthu ena pambuyo kuoneka pa TV malonda kuti iwo potsiriza nako kumverera a holide.

Kunena kuti koka-Cola - chikuni ndi mbiri lonse - osati kuti anene chirichonse. Mtengo wa bungweli mu mbiri ya anthu akhala kuposa malire. Koma chirichonse chimene icho chinali bwino ufulu malonda? Ndani mwa ife amene anafuna kukhala koka-Cola-galasi kapena koka-Cola-chimbalangondo? Chifukwa iwo ali otchuka? Kodi iwo analandira? Zonsezi tikudziwa tsopano.

Fortuna mpikisano!

N'zoona kuti chitukuko cha kampani ukusowa pantchito. Zonse zinayamba ndi code bulangete: kugula botolo, kupeza pansi nyumba wokondedwa manambala, kutumiza iwo SMS-uthenga kwa chiwerengero sakhalitsa nawo mphoto kudzatunga. Ndi chitukuko cha SMS a Internet akhala atulutsidwa kulembetsa pa Websites boma. mawonekedwe taphunzira akadali si kwambiri - anthu ambiri sakhulupirira kuti zimapindula zimenezi atamukoka mtundu wa njuga.

Sungani ... zisoti - ndi kupambana ...

An zinthu zosiyana ndi maonekedwe osiyana malonda. "Sonkhanitsani ... chimakwirira ndi kusinthana iwo makampani ..." - ndani wa ife amene sanamve kuti chiphiphiritso? Chilimwe chilichonse, pamaso pa zofunika chochitika masewero amene amathandizidwa ndi bungwe la, komanso zimenezi akutsatiridwa pamaso pa chaka chatsopano. Ndipo iwo kwenikweni ngati anthu odalirika kwambiri: inu limodzi nambala yeniyeni chimakwirira, tinapeza malo pa malo koka-Cola, kumene kusinthitsa ndi chivindikiro pamwamba magalasi, chidole, mpira kapena china chilichonse, anaima mzere, kupeza mphoto yanu ndi inu kusiya wokhutitsidwa ndi chizindikiro amanena lapamtima kampani.

Za maonekedwe a mafuko a

Zimenezi, ndi njira, N'ngosiyananso mawonekedwe. Mu 2014, mwachitsanzo, kuti mphatso kwa koka-Cola (magalasi ndi zimbalangondo), kunali koyenera kusonkhanitsa nambala inayake mfundo (chiwerengero cha mfundo izikhala pa tsamba loyamba lokha). Tsopano chiwerengero nthawi atathana zisoti okha, kuti kusokoneza miyoyo ya anthu. Kumene, pofuna kupewa chinyengo Mwachitsanzo, munthu wodzala chaka adzakhala ndi chakumwa cha koka-Cola, si okha mankhwala a dzina chomwecho, chifukwa banja monga chimphona ndi Fanta, ndi Sprite, komanso zambiri nawo pantchito zikuluzikulu.

Ndipo ndiye munthu tidzakhala mawu koka-Cola chikho yopereka ndi zosavuta kuti achotse pafupifupi theka la zilipo - zisoti chaka angapulumutse kwambiri. N'chifukwa chake zisoti malonda zambiri ntchito zina image, njira ina zokhudzana chifukwa cha kampani malonda, ndi magawo a kanthu m'pofunika kusintha - chifukwa inu mukhoza kubweretsa chipewa, sanaphedwe ndi chilimwe chatha, mwachitsanzo. Zothana wa anthu chawo chofuna kupeza koka-Cola-galasi zina kwenikweni chodabwitsa.

Chimafunika kugula - limatchula makampeni a malonda

Khirisimasi chikho ndi zimbalangondo ku koka-Cola - lingaliro ndi wokhometsa woona. Inde, mtundu wakhala anamasulidwa kuchuluka yaikulu "ware" - ali, mfundo, m'pomveka, anapatsidwa kulunjika zake koma ndi magalasi basi anaonekera mu dzinja 2014-2015. Komanso ali ndi mndandanda wa magalasi Chaka Chatsopano, lomwe basi ndalama kampani Logo, pa zina amaonetsera makampani Santa. Kwambiri wofuna ngakhale kuyesera kugulitsa mzere wonse wa magalasi zinayi: iwo zimaperekedwa kwa pafupifupi zisanu dollars.

Pakali pano, kutenga nkhani kuwonjezeka mitengo mu 2014 ndi kukula kwa mtengo dola ya lita awiri-lita mabotolo a 0,9 ndi $ 1.2, motero. Kuti ndi magalasi zinayi akhoza kugulidwa kwa mtengo wa mabotolo khumi. Ndi kuwombola wabwino, chifukwa kawirikawiri chirichonse chiri zosiyana. Koma kuti anthu amayesera amanena pa chinachake monga chimenecho, kwenikweni zoseketsa.

The downside

Anatinso kukwezedwa aliyense, kaya ndi Chaka Chatsopano makapu koka-Cola, kuwasindikiza chidole, mipira mpira kapena chinachake kusewera pa maganizo kasitomala. Kawirikawiri kwa mankhwala ena kuwasindikiza ndikufuna kuti zisoti khumi ena, ndithudi, a chitsanzo. Choncho zikuoneka kuti chikho chimodzi ndi chizindikiro ndi ena, mwina, makasitomala amalipira ndalama chitsanzo, amene akanatha kugula lonse ya magalasi kwa aliyense ochiritsira fakitale galasi. Koma apa yomwenso ndi pa mtundu ndi exclusivity katundu kuwasindikiza.

Mwanjira, malo mbali iliyonse ya chimphona cha munthu avala sitepe pamwamba zivundi wamba. Choncho, ufulu wosankha ndi kwathunthu wanu: kaya ndalama pa mabotolo zomwezi khumi kuti galasi wina, wofanana mu mtengo anapereka yachibadwa, kapena mukhoza kunyenga ndi momwe kuti akhama anthu Russian, kuika chizindikiro ndi chitsanzo enieni a yosavuta magalasi a yosindikiza chomwecho pa galasi.

Malo mphatso, monga ngati mawa konse

Koma tiyeni tibwerere kwa nkhosa zathu. Kodi malo kufalitsa mphatso, kumene inu mukhoza kutenga zabwino koka-Cola-galasi? Inde, malo onse. Nthawi zambiri, iwo anayikidwa m'sitolo zikuluzikulu, ndi ima pamzere pambuyo pawo, monga ngati mawa sichidzatha amene si udzapeza chikho ankasirira. Kodi masewero ndi mavuto kugwirizana ndi yobereka mwachindunji mphatso zambiri. Kangati zimenezi zinatha kokha pamene yanu, kangati anataya okha zipewa, kapena chinachitika kwa iwo ndi chinachake, chomwe ndi chifukwa iwo sakanakhoza kulandiridwa ndi pakati!

Ndipo zimene ananyansidwa soda angathe kupanga kufunafuna chaka chatsopano osati mphoto! Ndipo mimba chilonda ntchito mopitirira muyezo womwewo koka-Cola ndipo ife sindikuyankhula. Tangoganizirani kamodzinso, timtenge gawo mu Kukwezeleza lotsatira.

Ndipo zimene ndendende anamasulidwa?

Onse zosiyanasiyana makapu kuwasindikiza ambirimbiri. Mwachitsanzo, zaka zingapo zapitazo, pamene unachitikira World Cup, mu mapangidwe a zikho pano chinachake pa mawonekedwe a wopambana chikho Championship - lingaliro wangwiro kukopa tcheru makasitomala. Komanso, koka-Cola-galasi sikuti kuli bwino kwa ife mwa maonekedwe a galasi - opanga kubala mbiya ndi zithunzi za osewera amene nawonso anayamba zopereka mafani mtundu. Chaka chino malire atsopano kwa magalasi tingayembekezere mu Championship lotsatira.

Ndipo, ndithudi, tiyenera kukumbukira za mphatso, amene chaka ndi chaka amafalitsidwa mu chimango cha Khrisimasi kukwezedwa - wotchuka woyera Mishka koka-Cola mipango wofiira. Kawirikawiri kusintha malo awo ndi makulidwe, koma chiphunzitso cha akanali yemweyo, kusonyeza kukhulupirika kwa miyambo ya makampani amapeza.

m'malo postscript

Chachikulu kusiyana pakati koka-Cola ku mpikisano - bwino mofatsa ndi kutsimikiziridwa njira malonda zaka. kampaniyo amadziwa kuti akope tcheru ndi mphoto ogula kuti kusankha kwawo, choncho akuchita zimenezi. Ndipo ziribe kanthu zimene uli pangozi ndi chidole, mpira ndi galasi kapena chinachake, pali mfundo zofunika za kukhala mphatso. Maadiresi malo mphatso nkhani angapezeke mosavuta, kuwonjezera, nthawi zina zalembedwa pa zolemba za mankhwala anthu alibe kuyang'ana kachiwiri.

Kukhala wololera pankhani kukwezedwa, imene muyenera kudya wambirimbiri mankhwala, usaiwale kuti mowa kwambiri zakumwa enaake zovulaza thanzi lathu. Ndiyeno zonse zikhala - koka-Cola!