Zothamangira Skechers: njira zakale, ubwino ndi mitundu

Skechers zothamangira umabala odziwika American mtunduwu imakhazikika kupanga nsapato achinyamata gulu. Chifukwa cha kalasi limodzi okonda kuona kuti imatiuza awo mwamawonekedwe, kampani amayesetsa kutsatira zochita zamakono ndi kukhazikitsa mu malonda awo zikuchitika atsopano a nthawi yathu.

Ulendowu m'mbiri ya mtundu

Chotero otchuka monga Robert Greenberg, mu zaposachedwapa 1983 anayambitsa kampani kupanga nsapato nthawi yaitali ankalimbana ndi zimphona otchuka msika - Nike ndi Reebok. Koma mkubwela kwa 1991, boma la kampaniyo sakuyenda, ndipo anayambitsa ake anatenga kusankha ndithu zovuta kugulitsa olimba.

Atalandira 100 miliyoni phindu iye ndi mwana wake anaganiza kupitiriza ntchito yake mu US ndi dziko msika ndi woyamba kampani latsopano ndi wowopsa lero Skechers dzina.

Kuyambira chaka cha 1995, padziko lonse anayamba kutsegula masitolo zapaderazi. Ndipo kale, amene anakhala wotchuka kwambiri mu 1998, dziko anaona m'chigawo choyamba wa nsapato othamanga, kudawala chitsanzo cha zomwe Skechers zothamangira lero.

Kutiumba Zabwino ndi zokopa semicircular yekha - Chakumapeto 2000, lodziwika bwino chitsanzo sneaker lalembedwa. Zikomo kuti maonekedwe ake nzeru pamene kuyenda amalenga zotsatira chidwi, pamene pamodzi ndi minofu kugwedezeka gluteal. Monga luso lawo amalola kusintha vuto kulemera owonjezera ndi bwino kuti magazi aziyenda bwino.

Chitukuko ndi kutchuka kwa kampani mu zalero

Kutchuka yaikulu mtundu anabweretsa malonda yokopa zinapanga otchuka padziko lonse. Mwachitsanzo, mu 2000s oyambirira, nkhope ya kampani imeneyi anali wodziwika Pop divas - Britni Spirs ndi Christina Aguilera. Patapita nthawi ya zilembo zazikulu mu yokopa mtundu wa malonda zafikapo osati oimba, komanso osewera mpira kapena zisudzo. Mwa chiwerengero chawo ndi Kim Kardashian, amene amagwirizana ndi chitsanzo lodziwika bwino zamasewera mawonekedwe Zabwino, nkhope ya kampeni malonda wotsiriza iye anadzakhala.

nsapato mitundu

The mizere zomwe zili zikuluzikulu zochokera achinyamata gulu ogula, ndi izi:

1. Sport - ndi nsapato Skechers, amene waposa kutchuka kwake mu mpumulo wa mitundu ya nsapato. Iwo ali abwino ndi kupambana-Nkhata mwina ntchito panja kapena masewera enaake. Pafupifupi zitsanzo zonse zino Amawapatsa dongosolo kuti muzilowa phazi ndi torsion stabilizer.
2. Yogwira - Nsapato, umene moyo yogwira tsiku ndi tsiku, n'zotheka ndi zabwino kwambiri.
3. USA - nsapato za mitundu ndi maonekedwe wokongola, amene mosavuta pamodzi ndi kalembedwe kezhual.
4. Panja - chizindikiro cha nsapato ichi ndi zipangizo mkulu yekha ndi zachilengedwe, kupereka ku okwana tandem wachikondi kwa mwiniwake.
5. Chilimbikitso - mzere wa nsapato kuti amatonthoza ndi mayiko kukhala mu phazi lake, kotero kutopa ndi mphindi zina zosasangalatsa kuletsedwa palimodzi.
6. Kids - Ana nsapato gulu, amene amayang'anira ana, chifukwa cha atsopano zikuphatikizapo zinthu zonse anatomical phazi pamodzi ndi pulani wokongola.

Zothamangira Skechers: Ndemanga

1. nsapato Izi wangwiro kuthamanga mmisewu, ndi matayala, chifukwa cha chinthu zake zikuluzikulu ndi yekhayo. Ndi kupanga ake nkhani zofunika zonse anatomical, kuphatikizapo miyendo kwambiri fixation ndi amortization wangwiro. Osachepera kumva kuwawa poyerekeza ndi zitsanzo ngati zimenezi kuchokera zopangidwa ena.
2. Skechers nsapato - ndi chikondi pa kuwonana koyamba, chifukwa kuyamika maonekedwe miyendo yawo zikuwoneka zowoneka kakang'ono kuposa iwo kwenikweni. Softness ndi chitonthozo koyenda yaitali ndipo ankaona kwambiri atsogolere ndondomekoyi, kupanga izo omasuka ndiponso wosangalatsa. Mwa ubwino ndi imodzi mwa chachikulu ndi luso mwangwiro kupewa kuyeretsa ndi kusamba ngakhale mu makina ochapira.