Agiriki ndi maphunziro nseru malemba. lemba yachinsinsi

ntchito amatenga mbali yaikulu ya moyo wathu. Komanso, ambiri a ife kuwononga nthawi kuti ofesi kapena kupanga, ndipo ukabwerako. Plus, zotsatira za zamaganizo kafukufuku kuganizira za mfumu kapena gulu terrifies mbali yabwino ya anthu ntchito. Kumene, tikulankhula za ntchito pafupifupi. Ndipo ngati inu kumbukirani kuti ena ola osapembedza kudzuka, ndi moyo katundu tsiku ndi tsiku chabe akuti kusungulumwa. Tsopano kutchuka zonse zazikulu kupeza njira ina yatsopano - odzichitira pawokha. Mukufuna makasitomala amene kusankha ntchito mukufuna ntchito, ndi kuwalanditsa nthawi. Nthambi ambiri freelancing - mapulogalamu, ukonde kamangidwe, 3D-mawerengeredwe ndi copywriting. Lero tiona inawo. Ife angakuuzeni icho chiri, ndi kuganizira mfundo monga "nseru malemba", "madzi" ndipo ena inu ntchito ndi copywriters.

copywriting ndi chiyani?

Mu mawu osavuta, copywriting - kulemba ndi phunziro wapadera. Ndiyeno vuto angakhale osiyana kwambiri. Mwachitsanzo, rewriting - ndi retelling nkhani yomalizidwa m'mawu anuanu. Ndithudi, izi sizikutanthauza kuti mungathe "mpanda" zachabechabe ndipo salembedwa kusunga tanthauzo la buku yotsirizidwa. Muyenera kusintha olembedwa kuti tikwaniritse mkulu wapadera.

SEO copywriting - kulemba malemba ndiyo nfundo yaikhulu. Nkhani zimenezi kulimbikitsa malo makasitomala mu injini kufufuza. Lembani mawu atsopano ndi organically zikugwirizanira izo, "mawu" - zovuta, choncho analipira "SEO" wabwino. Tikumbukenso kuti copywriters - anthu amene angabwere ndi dzina mtundu kapena chiphiphiritso. Mitu kulemba mungapereke osiyana, koma kwa gawo lalikulu ili malo zili m'nkhani za nyama, kapena kuphika mpaka malonda kapena amakhala za sayansi.

Kodi kukhala copywriter?

Odzichitira pawokha - ndi kufufuza palokha malamulo. Kale patapita kanthawi, pamene inu nzeru, luso komanso nzeru kuti makasitomala ndi ufulu kupereka inu ntchito. Mukhoza kufufuza TK yaikulu World Lonse Web. Koma zimakhala zosavuta ntchito ntchito Intaneti kuphana.

Kusinthana copywriting pa Intaneti

Apa pali ntchito yambiri yoti oyamba ndi ubwino. Chiwembu cha ntchito ndi wosavuta. Inu mupite kupyola ndi kulembetsa muyezo ndi kupita kukafuna dongosolo, kenako kuzipeleka kwa ntchito. Ndiye makasitomala akulingalira candidacy yanu, ndipo ngati wokhutitsidwa ndi chirichonse, kuvomereza zothetsera. Pepala ayenera mwachindunji mawu Buku (wo- tsogolera), nthawi kukhazikitsa ndi kuchuluka kwa ndalama. Pa kuphana wamakhalidwe atayamba chifukwa makasitomala a oletsedwa kuchuluka kwa malipiro, ndipo pambuyo tsiku la malemba ndi yachinsinsi ake ndalama ndi kunditumiza ku executor ndi (ie inu). Linanena bungwe amatanthauza zambiri ndi chikwama pa kompyuta kapena zina dongosolo malipiro amagetsi. Koyamba zikuoneka kuti ndi zophweka kwambiri. Koma kulemba nkhani wapadera ndi woyenera, udindo onse zinthu TK - zovuta. Mawu Buku akhoza mwachindunji osati chiwerengero cha kusindikizidwa chikhalidwe, mfundo kapena mawu, komanso kuchuluka kwa wapadera, nseru malemba, kuchuluka kwa "madzi" ndi zina zambiri. Tiyeni tidziwe bwino mfundo zofunika kwambiri.

nseru

Mpaka posachedwapa, pa malo a Internet a kunali kovuta kudziwa kuti ndi nseru, amene mitundu ndi, ndi zina zotero. N. Ochita kuganiza kapena nokha, tanthauzo, kapena kuchifuna mwachindunji ndi makasitomala. Ndi za kuchuluka kwa copywriters zokhudza ntchito ndi malemba Nthawi zambiri. M'buku lino, ndipo ife kugawana nzeru.

Mu nseru ambiri - chiwerengero kubwereza mau malemba anu. Nthawi zina moti zambiri kuti owerenga ambiri chotero zinthu zovuta kwambiri kuti nditenge, osanenapo chakuti ambirife sadzachititsa chidwi. Pamene chinachake akukhala kwambiri, ife ankakonda kunena kuti ndife wodwala izo. Kudzera trope ichi ndi anaonekera pamaso pathu yaitali. owerenga kwenikweni wodwala reps owonjezera.

Agiriki ndi maphunziro nseru

Copywriters ndi SEOs ntchito kulemba mawu kwa mawu. Ndi mawu amenewa mfundo yoyenera mwamsanga ndipo mosavuta ndi owerenga amene alowa kafufuzidwe ndi mu search engine. Motero, malo amene makamu lemba limatuluka pamwamba masamba a kusaka. Choncho, izo zikhoza kukhala pa tsamba loyamba. Kale view anali kuti mfundo zambiri yoimba adzalowa mu malemba, ndi bwino adzachita ntchito yake. Komatu, "changu" posachedwapa ankaimba nthabwala mwankhanza, ndipo malo ndi kudzikundikira mau omwewo munagwa mu masanjidwe. The chinthu chakuti owerenga pa mizere yoyamba kumvetsetsa kuti mfundo "angaphophonye", ndipo m'malo zothandiza namfunsa chuma kuwerenga "mfungulo" bwalo yekha. Zimawawa maso ndi kubwerezabwereza asamakhale ndi mawu m'lembali.

Pa nthawi ngati njira ntchito anakana. Lero ndi udindo waukulu kudziwa ubwino ndi kufufuza olembedwa masewero nseru. . Ichi ndi chizindikiro kuti Mzimuyo pafupipafupi ntchito mawu chikalata mutu. Nthawi zina nseru mitundu iwiri - maphunziro ndi odziwika. Chotsatira, kuyang'ana pa chilichonse mwatsatanetsatane.

Maphunziro nseru limafotokoza pamaso pa kubwereza mawu ena kapena mawu anatchula kapena makiyi moyenera komanso powerenga wapeza kubwereza mau omwewo ngakhale prepositions ndi n'komwe. Chongani chizindikiro ichi akhoza eni, chabe kuchotsera zakuthupi ndi kumvetsetsa zomwe replays akhoza kuchotsedwa, kuti mudziwe mosavuta anazindikira, ndipo zinali zosangalatsa kuwerenga. Koma kuti ataye nthawi yambiri pa chiphasochi ngati (kukhulupirira ntchito ya copywriter ndi mokwanira), inu tingalandire misonkhano yapadera.

Kodi kufufuza nseru Malemba?

A angathandize kwambiri pa nkhani imeneyi idzakhala utumiki Advego. ntchito Resource ndi ufulu. Mudzaona zenera zimene muyenera kutengera nkhani yanu ndi kumadula pa "Chongani" batani pansipa. Pasanapite mudzaona ziwerengero wathunthu, onani lemba la palokha amatenga mphindi 1-2 pazipita ndi intaneti pang'onopang'ono. Kudzakhala zingapo otchulidwa kuti mawu wapadera ndi watanthauzo, ndi zina zambiri. Tiyenera kulabadira mfundo otsiriza awiri - "tingachipeze powerenga nseru chikalata" ndi "maphunziro nseru chikalata". Pambuyo pake, mukhoza kuchongetsa ndi TK zawo. Koma sitiyenera kuiwala chithunzi ichi, ngakhale ngati si alembedwa mu ntchito. Pa avareji akademichekuyu nseru bwino kwambiri kukhala mu 8, ndi tingachipeze powerenga - 3-4. Yotsirizira limasonyeza makasitomala mwachilungamo kawirikawiri, komanso ayenera kulabadira izo.

Kufufuza zamalankhulidwe pachimake pa lemba - imeneyi, nkofunika. Chabwino, ngati mawu pafupipafupi ndi zosakwana 3%, koma kuti makasitomala komanso amatchula payokha. Basi kuti kuchepetsa nseru maphunziro, kuchepetsa chiwerengero cha mau, mawu ali pa malo oyamba pa mndandanda. M'malo mwa ofanana matanthauzo kapena ndi lingaliro monga kugwiritsa ntchito iwo sizinali zofunikira. Chongani mawu kachiwiri. Nseru lemba kuchepetsedwa. Koma pali zizindikiro zina kuti kulandira chithandizo.

Sinthani lemba

Chongani wapadera lemba - nkomwe Nkosatheka si ntchito yaikulu zinayang'ana copywriter. njirayi ndi executor kuchita mu malo oyamba, asanadye dongosolo. Kuchita izi, izo amalenga chiwerengero mwachilungamo lalikulu la chuma osiyana ndi zipangizo zapadera. Ngati kasitomala chifukwa cha wapadera aliyense kuchuluka (Mwachitsanzo, ndikofunika kuti chiwerengerochi si poyerekeza 90%, ndipo 89% sanakhutire ndi icho), osalephera, adzawamasula mukudziwa kudzera wotani utumiki muyenera fufuzani chikalatacho. Zimachitika kuti zotsatira za macheke mwa ntchito zosiyanasiyana osiyana kwambiri.

zaspamlennye

Mukamva za chinthu chotero monga "spammed malemba", inu mukudziwa kuti tikulankhula za yemweyo "toshnotno", chabe otchedwa zodabwitsazi mosiyana. Ngati "Advego" linaŵerengera ndendende kuyeza magawanidwe a mawu voliyumu lonse lemba la Mwachitsanzo, pa malo Text.ru chizindikiro ichi kuchita masamu kuti anthu a. Chongani nseru kapena malemba ndipo akhoza spammed kudzera Istio.com.

"Madzi"

"Madzi" - ndi kuchuluka kwa mawu, mawu kapena ngakhale munthu zidutswa za malemba, pakalibe amene si anasonyeza m'njira pamwamba. Awa kanthu mawu, zomwe wolemba inscribes kuonjezera buku okwana "ntchito" kapena kodi mwangozi. Madzi mu malemba a copywriter wabwino chabe. Kudziwa chizindikiro ichi, ntchito makondomu monga Text.ru, kapena kuyesa anu "woyera" Kwalembedwa. Chotsani mawu phindu ndi malangizo, ndipo ngati zilibe bwanji tinganene, omasuka kuchotsa iwo mpaka kalekale. yachinsinsi Izi a m'lemba chingatithandize novice copywriter kuona zolakwa zawo.

Pomaliza, ine ndikufuna kunena kuti ntchito ya copywriter ndi lolemera ndithu. Ntchito imeneyi imafunika khama ndi ena kudziwa. Today tinakumana ndi mawu chachikulu ntchito copywriting, ndipo ngakhale anamva zimene lemba nseru. Izi zikutanthauza kuti mungakhale bwanji vuto lomweli. Tikukhulupirira kuti kudziwa anapeza zingakuthandizeni kugonjetsa ro ngati kanthu wosakhwima monga kulemba malemba wapadera, waluso ndi chidwi.