Elena Shifrin: yonena, ntchito, moyo ndi chidwi mfundo

Elena Shifrin - amadziwika wazamalonda zoweta. Iye anayambitsa kampani BioFoodLab, zomwe cholinga chake ndicho anthu amene amasamala za kudya thanzi. Za nthano zake kupambana iye anauza zikukangalika kutsimikizira kuti ntchito zamalonda, mungathe ngakhale ndi ana aang'ono.

Wambiri wabizinesi

Elena Shifrin ali ndi maphunziro yapamwamba. Iye maphunziro MBA malonda sukulu Skolkovo. Ndi maganizo amene akwanitsa kuchita ufulu pokhapokha ngati kuchita amakukondani.

Komabe, anazindikira kuti kukonda zimene mukuchita, sikokwanira. Patatha miyezi itatu kapena inayi ntchito mwakhama pakubwera otchedwa ntchito ka. Palibe amene amakonda. Nthawi imeneyi kuthana mu chiwerengero chachikulu cha nkhani zamalamulo ndi mlandu, kuthetsa mavuto.

Pambuyo mankhwala atsopano anatulutsidwa, m'pofunika kuchita ntchito zazikulu. Kukhazikitsa mmene kukumana, kumvetsa intricacies zachuma.

kampani Shifrin

Elena Shifrin tsiku lobadwa chikopa, monga mkazi aliyense amene safuna kulengeza msinkhu wake. Koma tikudziwa kuti zaka 33.

Mu 2011, iye anayambitsa kampani BioFoodLab, amene imakhazikika mu chitukuko cha chakudya organic. Pa nthawi yomweyo limagwiritsa ntchito luso lapadera la Taphunzira kupanga.

Elena Shifrin CEO a kampani ino. Iye anatha kusonkhanitsa gulu la mabwenzi amene ayamba kutulutsa zokoma ndi masoka mankhwala. Timatha inu kudya pa nthawi iliyonse, ndi kumangom'bweretsera athanzi.

Elena Shifrin anati ntchito wa kampani awo tsiku ndi tsiku kuthandiza achikulire ndi ana kuchitapo kanthu kwa moyo wathanzi. Ndipo anaonekera zachilengedwe mtedza zipatso mipiringidzo Idyaniko. Iwo ali zonunkhira yekha, zipatso ndi mtedza. Ichi ndi mankhwala abwino kwambiri amene amasamala za thanzi lawo, kutsogolera moyo yogwira. Komanso kuyan'anila chakudya ndi kuzindikira kukoma zachilengedwe zakudya. Salinso kuphwanya mwa kusankha pakati pa chakudya wathanzi ndi chokoma. chakuti kampani limapereka Shifrin, Chili zikhalidwe ziwiri.

Osiyanasiyana oonetsera

Company Eleny Shifrinoy, amene yonena ndi umakhudza malonda, m'malo mofulumira anayambitsa mzere oonetsera asanu. Aliyense wa iwo anatumidwa ndi magwiridwe yeniyeni. Icho chinali "nzeru", "Tonus", "Kulemera Control", "chitetezo chokwanira" ndi "Sport".

Mu 2015, iwo anawonjezera "timbewu", "Kusamala", "Maganizo" ndi ena ambiri. Popeza 2013, kampani ndi mwachangu kulimbikitsa nokha pa Intaneti. Elena Shifrin - mlengi BioFootLab - mwachangu blog, amene amauza owerenga peculiarities wochita malonda ake, ndi zokondweretsa Yehova. Komanso analipira kwambiri chidwi pa nkhani ya kampani pa moyo wathanzi komanso kudya chakudya chabwino.

Elena Shifrin, zaka zaka 33 zokha, iwo anaonetsetsa kuti kampani anayamba kutsegula malo ogulitsira ritelo kudutsa dziko. Pa nthawi, wakhala akugwira ntchito nthumwi zoposa zikwi zinayi BioFootLab. kampani ufuna kulowa msika lonse. Kale katswiri Kazakhstan, Belarus ndi Ukraine, pa dongosolo la Canada ndi United States of America.

Shifrin blog atsegula pa Youtube. Iwo ali odzipereka kwa kuphunzitsa Russia pa moyo wathanzi.

The malo yopanga

Kuwonjezeka mayendedwe a malonda, ndi kutsegula kupanga yake malo, kampani Shifrin. Iye anaonekera mu Moscow. Zimenezi zimathandiza kuti mobwerezabwereza kumangitsa kulamulira amasokoneza. Ndipo tsegulani mzere kwa kupanga pogulitsira zakudya zothandiza ana. Mu February 2016, mankhwala atsopano akutuluka - mipiringidzo mabulosi zipatso Bitey.

Yopanga chikuchitika mwaufulu chitsimikizo n'kotheka, kamodzinso kutsimikizira ogula la chitetezo ndi phindu la malonda awo. Ichi ndi chimodzi mwa mfundo zikuluzikulu zimene zimalimbikitsa Shifrin. Pa nthawi, amalowerera kukhazikitsa kulankhula ndi ubwenzi ndi matanthauzo opindulitsa ndi makampani akuluakulu padziko lonse. Monga Disney ndipo Nike. Mwachitsanzo, mipiringidzo Idyaniko kukhala akamwe zoziziritsa kukhosi boma pa maphunziro mtanda dziko ndi mitundu m'matawuni akuluakulu omwe bungwe ndi kampani Nike mu Russia.

Kukhala njira yamakono

Shifrin kampani amaonetsetsa kusintha zonse mafakitale masiku ano malonda. Kukhala mu azimuth kuti nthawi zonse mu ankafuna pakati ogula. Mwachitsanzo, mu 2015 anatsegula kugulitsa mipiringidzo wina wolamulira zoyenera zowonetsera padziko lonse lapansi Nthaŵi latsopano Saga otchuka "Star Nkhondo." msika zikuchoka wazochepera, womwenso zitatu za kukoma ambiri - "chitetezo chokwanira," "Intelligence" ndi "Kulemera Control". Kwa iwo, anasangalala kwambiri mafani akamachita lachifumu mkuntho trooper, Yoda ndi Darth Vader.

kampani komanso BioFoodLab ndi kuthandizira boma la zochitika zambiri zamasewera. Yapamwamba kwambiri iwo - ndi Open Championship St. Petersburg tennis, amene chaka amakopeka kwambiri tennis osewera a dziko. Pakati pa zatsopano bwino malonda Tingaone mapeto a mgwirizano zothandizira kuti mumve thandizo la Open European Masewerera a Biathlon Championships, umene unachitika mu 2016 ku Tyumen.

ntchito zachifundo

The kampani fano zabwino amadza chifundo ndi kuchita zinthu zosangalatsa, lomwe ndi wosasunthika Schiffrin. Zonsezi zinayamba mu 2014 pamene BioFoodLab linakhazikitsa ntchito olowa ndi chikondi "m'chimwene wamkulu, mlongo chachikulu". Nawo iwo anakwanitsa kukopa ngakhale otchuka othamanga zoweta, medalists Olympic pa mpikisano pa potsetsereka ndi - Vika Uaylda ndi Alenu Zavarzinu. Pa msika panali latsopano bala kuluma Star.

phindu onse amakumana ake popanda kulingalira zalembedwa mu "m'chimwene wamkulu, mlongo chachikulu" thumba, amene chinkhoswe mu mapangidwe ndi chitukuko cha wotsogolera anayambitsa chikhalidwe mu Russia. Ndi ndalama za mudalitso ogwira ntchito kuthandiza ana ovutika kuwulula weniweni chawo mkati ndi thandizo la Mlangizi-mongodzipereka. Zonsezi zimachitika ndi kulankhulana mwaukadaulo bungwe ndi wantchito aluso thumba.

Mu 2015, kampani Shifrin wakhala mwachangu nawo monga mnzake nduna ya chikondi mtundu "Kuthamanga Mtima", limene anayambitsa ndi thumba Natalia Vodianova. Zopereka pamodzi chimango cha zimenezi, motsogoleredwa pa kuthandiza ana okhala ndi mavuto apadera, makamaka pa dzinja maphunziro awo integrative tchuthi.

mayi wabizinesi

Izo zinachitika kuti ntchito Shifrin mwachindunji zokhudzana ndi moyo wake wake. Mwachitsanzo, kampani iye anakhazikitsa, pamene akuyembekezera mwana wawo woyamba. Kumene, pamene anakopeka akatswiri ndi ndalama woyamba ntchitoyo, sindinadziwe mkaziyo anali ndi pakati. Ndipo pamene zinadziwika kuti flywheel anthu amalimbikitsa kwambiri moti panalibe akubwerera. Kunali koyenera kuchepetsa nthawi ya umayi tchuthi kupitiriza malonda. Elena mwamuna Shifrin linam'thandizira izi.

Komabe, sifikira za moyo wake mseri. Za mwamuna wake amadziwa zochepa. Apanso kuyesera kufalitsa za mbiri Eleny Shifrina, mwamuna. Munthu akhoza kunena kuti nayenso ali zikugwira ntchito, ndi payekha.

miyambo banja

Koma Shifrin mofunitsitsa imakamba kuti kumulakalaka moyo wathanzi komanso kudya chakudya chabwino iye anaika mayi ake. Nthawi zonse kudyetsa ana payokha, ati heroine kwa nkhani ino. Choncho pamene Shifrin anayamba kuganizira za mfundo bizinesi zawo, Ndanyerezera kuti tithandize anthu ambiri kuphunzira za ndizosowa azidya chakudya, mmene kusintha miyoyo yawo chifukwa cha kukongola ndi thanzi la thupi, chifukwa chake kuli kofunika kuti kutenga nawo mbali mu masewera.

bizinezi chachiwiri ntchito Bitey anaonekera kale ana ake anabadwa. Zinali ndiye kuti Shifrin, anadza kuzindikira kuti nkhani zambiri za chakudya ndi zokhwasula-khwasula kuti amakonda makolo yachibadwa saloledwa ndi ana awo. Ndipotu, iwo amalimbikitsa monga mitundu yonse ya mankhwala. Choncho, wakhala zothandiza kugulitsa zokhwasula-khwasula kwa ana aang'ono kuti kwambiri, ndi makolo ena onse musadandaule zimene ana awo kudya.

Pakuti kusasiyana pakati pa

Mwachitsanzo wake Shifrin zikutsimikizira kuti kuphatikiza moyo ntchito bwino ndi zotheka ngakhale ndi ana aang'ono, kuti akazi ambiri masiku ano amaonabe zozizwitsa ndi malorealizuemym.

Ndi banja lake, nayenso. The heroine kwa nkhani ino Ndi zoziwika bwino kuti agogo ake anapita ku ntchito pasanathe miyezi itatu atabadwa bambo ake. Ndipo kale mayi ake anapereka Helen nazale pa miyezi 9 zakubadwa.

Ndi mosamalitsa ndi stereotype kuti mimba - mtundu wa "mlungu tikiti" kwa mkazi aliyense. M'malo mwake, mu maganizo ake, ayenera kukhala lalifupi nthawi zotheka kukhala kunyumba, kapena kubwerera ku kayimbidwe kotani yomangika ntchito adzakhala amazipanga kovuta.