Golosale "maginito": mayankho ochokera ndodo ndi makasitomala

Chimodzi mwa otukuka Intaneti ritelo m'dziko - "maginito" - chakudya ndi masitolo si chakudya mu "nyumba" mtundu. maukonde ndi imodzi mwa malo otsogolera pakati pa ogulitsa malonda lonse ndi capitalization katundu ndi abwana aakulu. "Maginito", mayankho ochokera ndodo ndi makasitomala amene ali osokoneza kwambiri, zambiri ubwino ndi kuipa ambiri. Kodi mtundu wa maganizo wakhala anapanga ku makasitomala wamba ndi ogwira ntchito za masitolo deta maukonde? Pa izi ndi ambiri nkhani zina m'nkhani.

Mmene onse anayamba?

Ntchito ya JSC "Tander", "Magnit" maukonde kasamalidwe kampani, anachititsa kuyambira m'chaka cha 1994, ndiye motsogozedwa Sergeya Galitskogo gulu ikuchitika yogulitsa nyumba kuyeretsa mankhwala, zodzoladzola ndi wakula mu imodzi mwa ogulitsa waukulu Russian. masitolo kudziletsa utumiki zinatsegulidwa mu 1998, choyamba Krasnodar, kumene tsopano ndi likulu la gulu. Chaka chimodzi kampani watenga udindo waukulu kum'mwera kwa Russia ndi chiyambi cha angakwezedwe mu zigawo zina. Mu 2000, ntchito za bizinesi ritelo anali reorganized, masitolo anasamukira ku discounter mtundu pansi pa mtundu umodzi "Magnit".

Kumayambiriro 2006, OJSC "Magnit" anali reorganized ku kampani atagwira makampani kuchita malonda ndi ritelo pansi pa "Magnit", mayankho ochokera ndodo imene panthawiyo anali abwino kwambiri. Chifukwa cha kukula mofulumira maukonde ritelo anayamba masitolo mazana khumi ndi asanu ndi 2006, koma ndiye pambuyo zatsopano pang'ono ndi mtundu wa anaganiza ayamba kumanga hypermarkets. 24 hypermarkets, 636 "kunyumba" masitolo anatsegulidwa 2007-2009. Mu zaka wotsatira, maukonde zachitika mofulumira. Mwachitsanzo, mu 2011 chinatseguka masitolo oposa 1,000, kuposa 200 masitolo zodzoladzola ndi 40 hypermarkets.

Today maukonde ndi mtsogoleri msika mu Russia ndi nambala ya katundu ritelo, ankakhala mu 2180 Kwawokhawokha: 8581 sitolo mtundu "kunyumba" ndi 196 hypermarkets, 1.239 zodzoladzola masitolo ndi mfundo 104 pansi pa chizindikiro dzina "Magnit Banja" (deta idzaperekedwa pa chiyambi cha 2015).

assortment

"Maginito" - zopezera lolunjika pa alendo ndi milingo ndalama zina amapereka anayi masitolo mtundu: banja, ndi hypermarket, "kunyumba" ndi zodzoladzola sitolo. M'masitolo ndi hypermarkets ankaimira osiyanasiyana osiyanasiyana katundu, wopangidwa mwa ogula ndi mafakitale mankhwala ndipo anagulitsidwa kwa banja lonse. Uthunthu amasankhidwa kuti, mosataya nthawi yochuluka, pafupifupi theka la ola, wogula akhoza kupeza zinthu zonse zofunika za kufunika tsiku: .. Food, mankhwala ukhondo, mankhwala banja, etc. Malinga ndi zokonda likusintha mofulumira ndi zosowa za makasitomala mu maukonde amapereka chitukuko mosalekeza osiyanasiyana katundu.

Malinga ndi ogula ambiri mwachibale kwa zopezera m'masitolo "Magnit", ndi ndemanga ndodo ndi yosiyanasiyana. Ena makasitomala kuti masitolo Network osiyanasiyana lalikulu, ndipo nthawi zina mukhoza kupeza mankhwala sipezeka mabizinezi ena malonda. Ena amakhulupirira kuti uthunthu wa katundu ndi zochepa ndipo onani khalidwe osauka mankhwala kuwonongeka. Nthawiyi, kudzera maukonde anagulitsa oposa 600 mankhwala payekha chizindikiro. Kusintha osiyanasiyana mankhwala theka-yomalizidwa ndi chakudya wokonzeka mu maukonde ndi processing awo zomera.

mfundo mitengo

CIMODZI CIMODZI unyolo "Magnit" Cholinga kulimbikitsa ubwino wa makasitomala ake, ayenera kupereka khalidwe mankhwala kokha mtengo wotsika. Chandamale omvetsera "masitolo mayiko" makasitomala ndi maiko pakati-ndalama zomwe zimachititsa kampani panjira mabala mtengo. Kodi iye amalowerera kukhala mitengo wololera? Konzani yopanga zinthu za chizindikiro awo "Magnit" amapereka opanga pamaso khola malonda njira ndi okwanira mphamvu magwiritsidwe. Izi amachepetsa mtengo wa mankhwala, Mlengi silibweretsa ndalama pa malonda, ogulitsa ndi Ogulitsanso ntchito. Choncho kukwaniritsa kuchepetsa mu mitengo ya katundu, mankhwala ofanana a mpikisano. mitengo wololera komanso osiyanasiyana Chili hypermarket "Magnit", mayankho ochokera ndodo ndi makasitomala zimene kulankhula za kutchuka sitolo ndi profitability mfundo mitengo yake.

ndemanga ogula la hypermarkets "Magnit"

Pakati maukonde analipo a amagulako "maginito" ali ndi malo pakati pa khalidwe ndi mlingo mtengo. Mmenemo mukapeza zakudya, koma inu mukhoza kugula mankhwala wamba kudya tsiku ndi tsiku pa nthawi yomweyo kupulumutsa kwambiri. mitengo wololera Aperewera msika - unyolo ritelo "Magnit". Feedback ku ndodo ndipo makasitomala za izo imatiuza kuti chiwerengero cha ubwino ndi kuipa.

"Maginito-Zodzikongoletsera"

Kukula kwa zinthu si chakudya ndi gawo inayamba mu 2010. latsopano mtundu shopu ntchito "maginito-Zodzoladzola", mayankho ochokera ndodo ndi makasitomala omwe zambiri zabwino, anazindikira bwinobwino kwambiri. ntchito yatsopano mwa anthu, lero anatsegula zoposa zikwi m'masitolo mu mtundu uwu.

Osiyanasiyana "Magnit" osiyanasiyana zodzoladzola ankasamalira, zonunkhira misa-msika, chisamaliro ndi mankhwala banja. Zodzoladzola ankaimira zopangidwa monga "Bourgeois," "Art-kudzipangitsa mmwamba", "Artdeko", "Mchombo", "L'Oreal", "Maksfaktor", "Meybilin", "Ninnel", "Vivien sabot", "Lumen" "Rimel" ndi ena. m'masitolo onse a mtundu uwu chimodzi, zosavuta wogula mawonekedwe: zodzoladzola, zonunkhira, mankhwala banja, etc. amene timapemphera m'madipatimenti osiyanasiyana mu poyimitsa lalikulu ...

Pachoikapo osiyana pafupi pakhomo kuti zithunzi sitolo ndi kukwezedwa, Kuchotsera mankhwala: zodzoladzola mankhwala banja, mankhwala ukhondo. Monga ulamuliro, malonda alangizi kulengeza katundu anagulitsa pa katundu ndi kuchotsera ndi mphatso, kwina timapepala ta.

Reviews Makasitomala a "Magnit-Kosmetik"

Lililonse wogulitsa ali mphamvu yake ndi zofooka zindikirani makasitomala poyamba, ndiyeno, ndipo ogwira ntchito ya gulu. "Maginito-Zodzoladzola" anali nazonso. Iye kumapereka chithunzi zambiri zabwino, kufunika kwake makamaka mkulu m'midzi kumene pang'ono kapena ayi odzola apadera m'masitolo. Ogula makamaka taonera mwa lothandiza:

• mitengo zomveka kuti magulu ena a katundu, mitengo poyerekeza ndi masitolo ena apadera;
• osiyanasiyana wamakhalidwe zodzoladzola chisamaliro, katundu m'nyumba mankhwala ndi katundu m'nyumba;
• kupezeka kwa katundu kuwasindikiza;
• kukwezedwa zosangalatsa ndi umafuna Mwachitsanzo, kuchotsera mwezi wa 15%, walola bwino kupulumutsa pamene kugula katundu m'nyumba ndi mankhwala ukhondo.
• alonda palibe pesky wosakhwima khalidwe la ndodo.

"Maginito-Zodzoladzola", mayankho ochokera ndodo ndi makasitomala amene ali osokoneza kwambiri, ndipo amagwiritsa ntchito zoyipa. Mwa kuipa kwa owerenga zambiri kusiyana:

• mkulu malire pa magulu ena a katundu;
• zochepa assortment ndi mtundu zambiri unmarketable zodzoladzola;
• anatsirizika malonda;
• Wogulitsa kulephera, utumiki osauka;
• mismatch mitengo pa Tags mtengo, ndipo pa ofesi bokosi (chifukwa cha zolakwa makasitomala ambiri amakana kugula);
• owerengeka kapena kusapezeka kwa kafukufuku, alibiretu zopukutira m'manja zimapezeka, mbale thonje ntchito ndi testers.

"Maginito" -rabotodatel

Malonda maukonde "maginito" - Ndi mmodzi wa olemba ntchito yaikulu kwambiri mu dziko, mtsogoleri msika chiwerengero cha katundu malonda. Pafupifupi kudutsa zopezera m'masitolo anthu 10 miliyoni tsiku ndi tsiku. Chiwerengerochi chimphona okhala ndi maonekedwe a maukonde ndi ntchito limatchula. Siyense wodandaulayu Tiwatenga ntchito mu "Magnit". Feedback ku ndodo makamaka zoipa, kuti akhoza zimachitika, ndipo okwana kwa golosale unyolo "matenda" mu mawonekedwe a depatimenti ntchito ndandanda. Wachisoni maganizo kampani wasiyidwa antchito ambiri lakale "Magnit".

Chiwerengero cha anthu ogwira ntchito maukonde kale kuposa anthu 260 sauzande. Ngakhale ambiri ndemanga zoipa antchito anaika wolemera, "Magnit" mobwerezabwereza analandira "Bwana wa pa Chaka" udindo. Zotchulidwa malamulo ntchito chitetezo chikhalidwe, mavuto a ntchito zimapezeka kasamalidwe kampani. Malipiro a maukonde ndi "woyera", wopereka amachotsera zonse zofunika, antchito Amawapatsa phukusi chikhalidwe amakhazikitsa penshioni thumba lomwe. kampani imapereka zosiyanasiyana "mabonasi" monga matikiti wotsika mtengo.

"Maginito", ndemanga imene antchito ayenera kuwerenga pamaso chipangizo ntchito Intaneti, amalenga mipata ake ndodo kukula ntchito. Nthawi zambiri mofulumira kupanga ntchito Mwachitsanzo, theka chaka chotsatira kukhala woyang'anira sitolo, mungathe pa nthambi yatsopano anatsegula pa siteji oyambirira msika. Ndi udindo wa aliyense wantchito yabwino kuchuluka kwa ntchito kugwirizana ndi mfundo za maukonde ritelo. Ntchito "Magnit" Pakufunika wodandaulayu a ntchito, kusinthasintha, khama ndiponso ntchito. Kutchuka, si banja, akhoza atengere mofulumira kusintha zinthu munthu adzakhala zosavuta kumanga ntchito kampaniyo.

Reviews antchito a kampani "Magnit"

Pamaso ofuna ntchito zambiri anafunsa funso lakuti: "?" "Kodi ndi nzeru kuthetsa mu" maginito Kulowa boma la kampaniyo mosavuta, zofunika kwambiri kwa ntchito chidzankhalira. Koma kutenga lingaliro pake, ayenera kumvetsa kuti Intaneti malonda, pali kulunjika ntchito. Ntchito "Magnit", ndemanga imene antchito ayenera kuwerenga, cholinga kufunafuna ntchito maukonde lili zingapo zochititsa. Anthu ambiri amene kusiya ndemanga za kampaniyo, monga kuphatikiza mfundo "woyera" malipiro, phindu phukusi ndi mfundo zolakwa zomwezo.

• Ntchito mosathamanga aukali: kuvomerezedwa kwa katundu, Kamangidwe, kuyeretsa, tsiku Tags kusintha mtengo, ndi kuchuluka lalikulu la makasitomala - kwa ndalama, palibe makasitomala - kufalitsa timapepala ta, permutation, etc. Kodi simungakonde kapena aulesi - osati kupirira ... A yochepa yokha nkhomaliro ndi tiyi okha panthawi imene. Chirichonse zizichitidwa mofulumira, molondola kuwerenga ndalama, chifukwa kusowa kwa deduct kwa malipiro.
• ndodo kampani si anapereka udindo monga woyang'anira, anawapatsa ndalama, Mlonda, yosavulaza, Komatsu. Childs, sitolo ali Kusoweka kwa Director, awiri a malonda ndi wogulitsa. Komanso, ntchito kupeza, antchito pakati yogawa ndi akatswiri ena. Mkulu zolowa ndi kusowa nthawi zonse ndodo kumabweretsa chakuti mfundo zonse ntchito imagwera pa mapewa a wogulitsa, bwana katundu ndi wotsogolera. Kumachita anawapatsa ndalama amanyamula shopu kuyeretsa, katundu wa katundu analandira mu maukonde "Magnit" Katundu.
• Reviews antchito kusonyeza kusakhutira ndi tsiku maola 12 ntchito, si yovomerezeka mogwirizana ndi audits, kuwonetsera mankhwala ndi kusowa kwa ogwira. Mkulu kudalira ya ndandanda ntchito pa boma kasinthidwe, koma amangoona ntchito 3/3 kapena 2/2.
• A ndalama pang'ono (wogulitsa, monga ulamuliro, 15-16 zikwi rubles.), Zindapusa, kuchuluka otsika kugulitsa payekha.
• Chifukwa imfa pafupipafupi, kusowa yobwezeretsanso linaperekedwa pang'ono chabe. Store zomvetsa kuchepetsa kopeleka malipiro zimadalira zasungidwa. Onse kopeleka malipiro zochokera maola ntchito ndi koefishienti ndi anagawira kwa antchito onse, koma yobwezeretsanso kawiri kuchuluka alibe analipira kampani "Magnit".

Feedback ku ndodo (Moscow) kuonetsa mbali zambiri zabwino Intaneti, amene zambiri yodziwika ndi kudalira pa khalidwe la kasamalidwe. Malipiro, ntchito maola, mwamphamvu ntchito, nyengo mu timu makamaka anatsimikiza ndi mlingo wa Luso munthu makhalidwe a atsogoleri (sitolo bwana, owayang'anila, ofesi ndodo). Ngati akatswiri ndi ophunzira, kuti anakwanitsa ntchito limodzi, bwino kutsatira malangizo onse a kampani, ndiye linanena bungwe adzalandira sitolo bwino, kumene kuli okoma ndi makasitomala, ndi antchito.

Feedback ku ndodo pa "maginito-Zodzikongoletsera"

Kudzera ambiri masitolo si chakudya "maginito" ali akuyendera mankhwala zodzikongoletsera chisamaliro, misa-msika, popanga mafutawa, mankhwala ukhondo ndi mankhwala banja. Kulunjika ntchito mu "maginito-Zodzoladzola", mayankho ochokera ndodo amene ali osiyanasiyana mwatcheru kwambiri mawu a ntchito maukonde sitolo chakudya. Labor Tsiku ndi maola 12 pa mapazi anga mungoli mofulumira, phwando okhazikika ndi kuwonetsera kwa katundu, ntchito kumbuyo kauntala. Wogulitsa zinthu monga zolimbikitsa, alonda, odikira, okonza (nthawizina ganyu ndalama zawo, monga kuchita masitolo m'mizinda ikuluikulu, monga maukonde "Magnit", Ekaterinburg).

Reviews antchito amakakamizidwa kulabadira angapo ubwino ndi kuipa kwa ntchito mu zodzoladzola sitolo "maginito".

• Good phindu phukusi ndi malipiro khola.
• Denga malipiro, kaya mabuku malonda (kucheza nthawi zambiri malipiro lonjezo zambiri), kawirikawiri kusowa. Osasamba ndandanda ndi kuchepa kwa anthu ogwira.
• Palibe kuchotsera antchito awo.
• Akulembedwa ikuchitika kuposa chofunika. Anaimba interns kapena kuyembekezera kutsegula kwa sitolo latsopano, kapena ntchito mumzinda wina kapena anachotsedwa.
• Zonse kuba ndi makasitomala, amene ali ovuta kwambiri kuti asiye, chifukwa "Magnit" si anapereka makamera ndi alonda.
• Pafupipafupi pereraskroi maalumali reshuffle, katundu wa katundu, kaya ake kulemera, kuwayika pansi malonda. Timanyamula amalonda, makamaka atsikana, popanda thandizo la Zoyenda malonda, zimene sizinalembedwa zopezeka mu masitolo Company "Magnit".

Reviews antchito (St. Petersburg) zigwirizana maganizo a anthu amene kutsanzika, watulutsidwa pa zifukwa zosiyanasiyana sakanatha kugwira ntchito mu maukonde.

Pomaliza

Pakati pa masitolo ndi unyolo aliyense ritelo ali opindulitsa ndi zomwe zikutsalirazi. Mu njira zambiri, kupambana malonda ogwira zimadalira umodzi timu ndipo Luso la kasamalidwe. TC "Magnit" ngati gulu lina, ali ubwino wake ndi kuipa.