Kunyamula kusiyana-kusanthula kampaniyo

Analytics ntchito ali zosiyanasiyana, zomwe zimagwira ntchito kumalo ena. Yowerengera Methodology bwino anayamba, ndipo pali mitundu yabwino ziyenera kuti mitundu ina ya zolakwa dzuwa la kumalo a ntchito. Pankhani yotani mmene zinthu zosiyanasiyana pa profitability wa kampani ndi mosavuta kukwaniritsa mipherezero zachuma, mmodzi mwa ambiri ndipo ntchito ndi kuwunika kusiyana.

ANASINTHA kusiyana

Njira kusiyana-kusanthula zikusonyeza kuti pali mwina anapanga kusiyana njira pakati pa milingo ananeneratu ndi yeniyeni magawo asankha kugwira ntchito kumalo a ntchito. Monga munthu wodziwika chidaliro cholinga njira kuti kasamalidwe akufuna kukwaniritsa bungwe akuchita malonda. Pansi exponents weniweni anamvetsa bwino lenileni la ogwira ntchito mu kusanthula malangizo kumunda.

Ziyenera adzanyamula kukumbukira kuti tikutanthauza mlingo khola anafika pa kugwira ntchito panopa mfundo, osati ntchito pachimake, malingana ndi zinthu mwachisawawa. Mophiphiritsa, njira kusiyana kusanthula ndi "kuukira" Cholinga chake ndi kuthetsa wa sanali kugwilizana (kusiyana) umene ulipo pakati pa zotsatira anafuna yake yeniyeni ya kampani.

Akamanena za njira chakuswa Mwachitsanzo konkire

Nthawi zambiri akatswiri malonda ndi mavuto pamene iwo akufunsidwa kuchita kusiyana-kusanthula. Chitsanzo cha ntchito njira za kusiyana kwa mabungwe ngongole ndi kuwulula kwambiri ndi mwachilungamo zovuta kumvetsa. Childs, kwa kanthawi kochepa anali quantified zotsatira za mlingo kukonza masamba chomaliza, umatchedwanso ndalama monga ukonde chidwi (ukonde chidwi ndalama). Monga mbali ya kusiyana-kusanthula akhoza ankayimiridwa ngati kusiyana "Malipiro Chidwi" ndi "Chidwi ndalama".

Kusiyana = RSA - RSL,

kumene, pansi pa RSA amatanthauza tcheru kusintha mitengo msika chidwi cha chuma ndi RSL - ngongole. Kusiyana chimaoneka mu mawu mtheradi - mayunitsi ndalama.

Ndi RSA ndi:

• akutuluka IBC (yapakati-banki ngongole);
• ngongole mawu a nkhani zimene amapereka Baibulo la mlingo chidwi;
• sheya yochepa;
• ngongole pansi pa 'akuyandama' chiwongola dzanja.

Pakuti RSL monga:

• pangano gawo ndi kuthekera Baibulo la mitengo;
• sheya ndi "akuyandama" mlingo;
• ukubwera MBC;
• madipoziti ndi "akuyandama" chidwi.

Kutanthauza mtengo analandira kusiyana

Monga Tingaone chitsanzo pamwamba, kusiyana-kusanthula banki ikukhudza kupeza kusiyana kachulukidwe pakati pa katundu ndi ngongole. Phindu chifukwa zingakhale zabwino, ndale kapena zoipa. Chonde dziwani, chizindikiro zabwino sizitanthauza bwino. Monga mbali ya kusiyana-kusanthula izo zikusonyeza kuti chiwongola dzanja tcheru chuma banki ali kuposa ngongole.

Ngati mtengo ndi wamkulu kuposa 0, pamene likutuluka chiwongola dzanja, kampani adzalandira ndalama zina, mu nkhani zosiyana - chidwi malire adzakhala ndichepe. Pamene kusiyana ndi zoipa, banki ali ndi katundu lalikulu la ngongole kuposa chuma ndi yovuta kwambiri kwa mlingo. Choncho, kukula kwa pafupifupi msika amachepetsa NII, ndipo kuchepa mtengo zokolola udzachitika kukula. Nkhani kumene kusiyana ndi ziro - mwangwiro Wonenedwa kutanthauza kuti kusintha chiwongola dzanja msika ali ndekuti zopeza asanachotse chidwi.

amafuna zinchito a dongosolo ogwira ntchito ulamuliro

Pamene nzeru chili kusiyana zabwino, bwana ayenera kuwonjezera kuchuluka kwa chuma yaitali ankakhala, ndi mlingo amphamvu chidwi. Mu yomweyi, mutu chofunika kuonjezera mbiri ya ngongole yochepa ndi Poyankha mkulu msika chiwongola dzanja. strategy Zimenezi zimathandiza kuti mapangano kwambiri yapamwamba, ndi kutaya zochepa pa ngongole.

Pamene kusiyana ndi kugwira osachepera ziro, miyeso pochepetsa zotsatira za chiwongola dzanja osakhalitsa kumsika ayenera kukhala ndi khalidwe osiyana. Ndi wosavuta kudziwa ndi kufanizira ndi zochita vuto la kusiyana positive. Pamene kusiyana njira kwa mbiri imasonyeza mtengo pafupi ziro, m'pofunika kumvetsera kwambiri kusintha nyengo mu khalidwe la m'munsi kasitomala ndi zochokera Mapa, kuti yokonzekera kukhazikika mwa zinthu kusokoneza.

Subtleties ntchito kusiyana njira mchitidwe

Kusankha zimene banki, zoopseza msika - si choncho kokha kumene kusiyana-kusanthula. amafuna zinchito kwa dongosolo ntchito kwenikweni anasonyeza ndithu kwambiri, koma mlingo wa mmene chiwongola dzanja pa zinthu payekha chuma ndi ngongole si yunifolomu. Ena mwa iwo anatani msika amasintha kwambiri, ndi wina - zochepa.

Malo n'kofunika kugwiritsa ntchito kusiyana-kusanthula kuti aone zotsatira za kusintha yapita ndi mapangidwe Nawonso achichepere umodzi zowerengera. M'tsogolo adzalola kudziwa levers zothandiza kwambiri chikoka pa dongosolo ndi kuonjezera khalidwe chizindikiro cha malangizo a dipatimenti mawunikidwe oyang'anira kampani.

A ochepa nsonga kwa Kusiyana Management

Tangoganizirani pamwamba, izi mfundo zikuluzikulu za lamulo:

1. Support kwa mbiri mitundumitundu ndi Boma, mawu ndi mitengo. Kuti tichite zimenezi, sonkhanitsani chiwerengero pazipita sheya ndi mapangano ngongole, amene zosavuta kuzitsatira pa msika.
2. Kupanga spetsplanov pa wotuluka ndi aliyense m'gulu la chuma ndi ngongole, ndi zochita zosiyanasiyana mu gawo makamaka oyang'anira.
3. Mwatsatanetsatane kutsimikizira zinthu pa msika. Si nthawi zonse kusintha kwa kayendedwe masiku mitengo ndi chiyambi cha kusintha ozungulira ku msika. Zingakhale pang'ono kusintha, koma mantha anachita kungachititse kuti imfa ya phindu ndi vutoli imbalances alipo.