"Lenovo" - amene olimba, amene dziko? Lenovo: Ndemanga

Mu zaka lero digito, pali zambiri zamagetsi osiyana Mlengi. Komabe, si Makampani onsewa kudzitama kukula azilandira ndi nambala yaikulu ya ogula malonda awo. Ena makampani akuyesera chifukwa cha mfundo imodzi kapena ziwiri lidzakwaniritsidwa mu msika, ena - likuvutika ndalama mtengo kupanga. Koma iwo kapena ena alibe njira Integrated zoterozo muzochitika zones za ntchito, monga mu kampani Chinese Lenovo. Zilibwino tsiku lililonse monga kupanga kasamalidwe, malonda, mitengo ndi mfundo ndalama, komanso chitukuko zake amadziona bwanji, kukula ndi kukulitsa "Lenovo". Amene nji? Amene dziko? Ogula zambiri chidwi nkhani zimenezi, ngati zamagetsi kugula - zochita zofunika kuti amafuna ena mtengo ndithu.

kampani tsopano pakati pamwamba asanu kompyuta zamagetsi kupanga mu dziko ndi kupitiriza kuyenda. Lenovo zikusonyeza kukula azilandira chaka chilichonse, kulanda zambiri latsopano misika. Monga kampani kusanduka kuchokera penipeni?

Lenovo kuti IBM

Kuphunzira mbiri ya kampani, kamodzi mosadziwa angabweretse funso: amene kotheratu "Lenovo"? Ndiyeno inu yankho.

Liu Chuanzhi anayambitsa Chatsopano Technology Wolemba Mapulogalamu Inc mu 1984 pansi pa mothandizidwa ndi Chinese Academy of Sciences. polojekiti Cholinga kukhala makompyuta kwa China ndipo anatengera ake kugwiritsa ntchito zilembo m'deralo.

Ndi 1986, kampani amalenga pulogalamu wapadera woperekedwa kuti kumasulira polumikizira mapulogalamu ena otchulidwa mtundu, kulola kuti tiyeni zoweta Chinese msika otaya mapulogalamu yachilendo. Mu chaka chomwecho, kampani anasintha dzina lace mpaka Bakuman Group.

Bwinobwino kulimbikitsa wanu mankhwala, kampani ndi mapeto a 90s ndi kukulozani makompyuta wake womwe, ndipo patapita nthawi chinsinsi katundu mu msika Asian poyamba, ndiyeno kuchita lonse Pacific m'deralo.

N'zoonekeratu kuti "Lenovo" dziko lakochokera - China. Ndipo anampatsa kwambiri ubwino pa mpikisano. Chotsatira ndi Bakuman Gulu chimakopa ndalama zazikulu kudzera malonda akhalire wa Hong Kong, zomwe zathandiza kuonjezera mabuku a okonzeka PC mpaka mayunitsi 1 miliyoni pa chaka.

Anatsegula mayendedwe kwambiri mu mothamanga-ku Beijing Olympic mu 2008, kampani Bakuman Gulu anasintha dzina lace mpaka Lenovo (Bakuman + Nova), kutanthauza "nthano latsopano". zochita yidzalola opanga kulembetsa mtundu wawo mayiko ndi kulowa m'bwalolo dziko, kuphatikizapo United States ndi Ulaya.

Kuonetsa lokha padziko lonse pa Games Olympic, chikuni latsopano Kasupe mu mpikisano wa mlingo wokweretsa wa opanga ndipo pomwepo kunena mgwirizano yapamwamba ndi American IBM.

Pamodzi ndi IBM

Tsopano si kwathunthu bwino za "Lenovo." olimba ndani, amene dziko? Pambuyo kupeza ndi mtundu American, ndi kampani anagula kwambiri matekinoloje kampani ndi eni luso, komanso maofesi kupanga m'mayiko osiyanasiyana. Lenovo komanso muli ndi asapita kwambiri anthu, monga IBM ali makumi wa ulemerero pa milomo aliyense. Iwo likukhalira kuti "Lenovo" dziko lakochokera - China, USA, Japan komanso m'mayiko ena, kupanga zinthu zamagetsi.

Kunyada wapadera wa kampani Chinese chakhala anamasulidwa ntchito luso American kutetezedwa laputopu ThinkPad zino. Ndi lodziwika, kuti poyamba anali kupita kwathunthu ku Japan ndipo anali wapamwamba kwambiri.

Kuŵeta Malaputopu

Kulandira dzina la dziko, Lenovo anathamangira kusintha mmene malonda ndi chiyambi cha ulimi wa makompyuta kunyamula - Malaputopu.

Kuyamba, kampani anapezerapo angapo zitsanzo otsika-kumapeto kwa ntchito ndiponso maphunziro komanso koyamba masewera zitsanzo. Kufunika kwa iwo kuposa zonse zimene timayembekezera, kuyambira khalidwe chipangizo si zambiri otsika (nthawi zina ngakhale aakulu) kwa anzawo ena, koma pamtengo wotsika kwambiri. Choncho, kukhala kagawo kakang'ono ndi mafani gawo, Lenovo chimafikira osiyanasiyana Malaputopu ndipo amathamanga pa osiyanasiyana, kuphatikizapo zipangizo amene kale Masewero ndi mkulu kalasi kutetezedwa. Woyamba wachiwiri ndi mu ankafuna kwambiri, makamaka chifukwa ThinkPad mndandanda Malaputopu ndiotetezedwa - ndi zosaneneka monga chipangizo lakonzedwa kuti ntchito zinthu aliyense. N'zotheka kuganiza Mapangano ambiri ang'onoang'ono kwa limanena lowoneka ku mabungwe lonse m'minda osiyana.

Muziganizira monoblock msika

Ngati kumvetsa, amene kampani "Lenovo" yafika, ankadziwa zamagetsi kampani akupitiriza.

Pambuyo Launch bwino mizere Lenovo kope peaked pa ofesi ndi gawo kunyumba ya makompyuta, koma zimathandiza salinso chabe PC, ndi otchedwa "chimodzi-chidutswa" - zipangizo zimene dongosolo wagawo ndi polojekiti amaphatikizidwa pa gome, ndi peripherals - mbewa ndi kiyibodi chikugwirizana payokha. Komanso, makamera ukonde angathe kuikidwa iwo maikolofoni ndi madoko osiyanasiyana zipangizo kunja.

Bright cilamulo kapangidwe ndi mtengo wochepa, Lenovo AIO akhadachita basa awo, ndi malonda anawomberedwa mwamsanga molimba mtima. Ngakhale boma US sakanakhoza kukana kupeza kampani ya zipangizo ngati zofunika.

yamakono angakwanitse

Izi ndi phenomenal kampani - "Lenovo". Amene olimba, amene dziko ndi - funso sikuthandiza - ndi chimphona dziko lomwe lili kupanga lonse. Ngakhale kuti ambiri a iwo, ndithudi, ndi ku Asia (makamaka China).

Komanso ndi Notebook, ndi Lenovo atathana maso ake pa msika yamakono, ndiponso zochita mwanzeru kukhazikitsa ndi kukhazikitsa mayeso ambiri zipangizo zawo - kufunika chabe anadabwa. Choncho, popanda kuchititsa kudikira nthawi yaitali, makasitomala kuti mwayi kupeza zitsanzo chipangizo ndi osiyanasiyana a mafoni ku "Lenovo". Amene olimba, amene dziko - anthu ochepa ali ndi nkhawa. Chinthu chachikulu ndi kuti mtengo ndi khalidwe la onse amene ankachitika.

Mapiritsi anthu

kunyamula kompyuta zamagetsi pamsika ndi 2011 mu dziko wakhala akufunafuna mwakhama wodzazidwa ndi zenera logwira - piritsi, ndi kufunika kwa iwo nthawi zonse kukula.

Zilibe kukhala "Lenovo" mbali ndi olimba. Dziko la chiyambi cha Malaputopu wabwino, mafoni anzeru ndi mipiringidzo maswiti anayamba kudzaza msika ndi magome awo ndipo kachiwiri kuthi yaikulu gawo la msika, chifukwa, kale ndi dzina dziko, mtengo kampani anapereka pobisa mobisa olimba mlingo. Choncho anachititsa ogula mlingo kwambiri kukhulupirirana.

ThinkPad - chinachake

Kodi nthawi yomweyo mumaganiza wina anati kampani "Lenovo"? "Wopanga zosaneneka ThinkPad angapo makope" - likukwaniritsa ambiri mafani wa kampani.

Ndithudi, makampani munda sankakhoza ngakhale kudabwa, koma dzanzi zonse za mabungwe. ThinkPad - chimagunda mu madzi si kumira ndipo alibe safuna kugwira ntchito, Musawope fumbi ndi akuwonetsa zotsatira ntchito kwambiri. makhalidwe okha katundu zipangizo usilikali ndipo pali Malaputopu zilipo wogula iliyonse.

Comments za kampaniyo

Popeza zinadziwika, umene umabala "Lenovo", m'pofunika kubweretsa ndemanga akaphatikiza kafukufuku wosangalala makasitomala makampani zamagetsi.

Nthawi zambiri, ogula ndi kukhuta kwambiri ndi khalidwe ndi mtengo zipangizo, koma pali zochitika zina pamene wina akusowa chinachake monga yabwino monga apulo, kapena zipatso monga anthu AlienWare ku Dell. Zikuonekeratu kuti zinthu zoterozo mu Lenovo sadzatero, chifukwa kubetcherana pa pakati ndi otsika mtengo gawo.