Mokweza mtundu maina: mlingo. Popular zopangidwa ndi Logos awo

Pakali pano, odziwika bwino mayina mtundu Milomo aliyense. Ife azolowere iwo ndipo musaganizire za chakuti maina awa munthu wina anabwera ndi kuti pambuyo pawo pali nkhani. Ndipo, azungu ndi "moyo" mtundu ndi chidwi kwambiri, iwo nthawi zonse akumenyana malo mu mtundu wa "kugunda perete", ndi mavoti cha kutchuka ndi phindu. Tikuuze za zopangidwa wotchuka minda osiyana.

Njira kusankha dzina la

The ndondomeko kukhala mayina mtundu wotchedwa anangotchula. Pali njira zingapo kuti akonze dzina bwino kwa mankhwala kapena kampani. The choyamba - mophweka kwambiri, pamene dzina mtundu kapena dzina otchedwa Mlengi. Choncho lemekeza maina awo Ford, Prada, Bosch, Dell ndi ena ambiri.

Njira ina yotchuka kulenga maudindo - ndi chidule. Nthawi zambiri anatengedwa gawo kapena makalata maina ndi mayina ndiAmene, iwonso limodzi kalata mawu. Choncho panali mayina a MTS, "Lenovo", IBM, HP. maina Brand uonekere chifukwa cha ntchito mawu wogwila kapena zopeka. Choncho panali apulo mtundu, galimoto, BlackBerry. Kawirikawiri pa dzina Kukwezeleza ndi chizindikiro kugwirizana ndi ena mbiri, nthano kwenikweni kapena zopeka. Mu malonda kumatchedwa mythologization mtundu.

maina mtundu Zachilendo

Aliyense akudziwa dzina "Nokia", koma ochepa mukudziwa chimene izo zikutanthauza. Poyamba, kampani anali ndi pepala mphero fakitale inamangidwa pa mtsinje Nokianvirta, ndi abridged Baibulo ndipo anayamba Neumann kampani latsopano. Nthawi zambiri mayina mtundu imakhudzana ndi zilembo m'nthano. mozizwitsa kugwiritsa ntchito dzina la cholengedwa nthano ndi kampani "Asus". Kupanga masomphenya tsogolo la kampaniyo, eni ndalemba mndandanda wa makhalidwe ake chibadidwe: mphamvu, mzimu wofuna, quickness. katundu onsewa yodziwika ndi kavalo lodziwika bwino kwa Agiriki, Pegasus (choyambirira kalembedwe - Pegasus). Koma eni kampani anafuna dzina kampani analola kutenga mizere pamwamba pa Directory telefoni. Popeza akusoweka mbali ya syllable poyamba dzina la kavalo ndi panali "Asus".

Car "Volvo" anapatsidwa dzina chifukwa cha Latin kunena "Ine falitsani" polemekeza mayendedwe mpira, amene poyamba opangidwa ndi Organization. Mfundo imeneyi wapita ndi kampani galimoto, dzina - Germany akuti "galimoto anthu". Koma kwambiri, kunapezeka kuti mwina Neum ndi mtundu Apple. Stiv Dzhobs, mtundu mlengi ndi marketer kwambiri, anati Mabaibulo osachepera atatu mbiri ya zikamera wa dzinalo.

The zopangidwa mtengo kwambiri

Kumanga mtundu amafuna ndalama zambiri, ndiponso Makampani ndalama izi bwino. Ndipotu, losaiwalika, dzina wokongola amalimbikitsa malonda. Pakali pano, pali zizindikiro yolimbirana capitalization, amene amalola kuti apeze ndalama zina okha dzina. Top mtunduwu kusintha chaka chilichonse, kotero yekha kuti woona ndi mndandanda wa zopangidwa kwambiri mtengo wa dziko sikutheka kuti.

Koma mu gulu la atsogoleri zisakuyenda zonse zikuphatikizapo zopangidwa monga:

• Apple. Kale mtundu wakhalapo kuyambira 1976. capitalization ake a madola mazana angapo biliyoni. Logo kwa mtundu analengedwa ndi mlengi Rob Janov. Poyamba anali wakuda ndi woyera zojambula, ndiye choikidwacho bwino kuti ambiri Mipikisano wachikuda Baibulo. Kwa zaka 22, "moyo" mu mawonekedwe a utawaleza, koma kenako anabwerera ku chithunzi chenicheni.

• Koka-Cola. A mtundu odziwika bwino, umene umabala enaake chakumwa, anaonekera mu 1892. The phindu pachaka chimachititsa makumi angapo mabiliyoni ambiri. Brand chizindikiro anaonekera pafupifupi 130 zapitazo, panthawi imeneyi kakusintha zina, koma mitundu kukhala yemweyo.
• Microsoft. Brand kompyuta kampani anatuluka mu 1975. Lero zikuphatikizapo m'khola asanu zopangidwa zofunikira kwambiri dziko. Kwa nthawi yaitali moyo kampani anadutsa Logos ochepa, lero pali njira mu 2012.
• Google. Intaneti Company anaonekera mu 1998 ndipo lero ndithu limodzi la zopangidwa kopindulitsa kwambiri. Kalembedwe dzina la zaka za "moyo" kakusintha kukweza 5, lero Baibulo ntchito kuyambira 2015. Msika mtengo wa mtundu uli woposa $ biliyoni 360.
• IBM. Wina-kampani unakhazikitsidwa mu 1911, pamene apadera zipatso zosiyanasiyana zamagetsi. wa chuma kampani akuti pa kuposa $ 100 biliyoni.

mbiri ya Amerika

US - malo a malonda, ndi iwo ali pano kuti pali zopangidwa choyamba. Kupatula iwo kale apulo, koka-Cola, Google ndi ena, pali ena odziwika zopangidwa American. Ena mwa iwo:

• Disney. Situdiyo wotchuka lero weniweni bungweli. Mu mtundu dzina "Disney" kupita zidole, maswiti, zovala.
• Nintendo. The kampani, umene umabala masewera mtima ndi masewera a pakompyuta, zimadziwika bwino kuti achinyamata padziko lonse.
• Starbucks. wotchuka unyolo wa nyumba khofi tsopano chafala padziko lonse. Ndipo anaonekera mu US mu 1971. Today mtengo wa kampani chimachititsa mabiliyoni angapo a madola.
• Lonse Zakudya Market. apamwamba mankhwala masitolo tsopano kugonjetsa dziko lonse, ndipo analengedwa mu United States.

Ambiri US chobvala zopangidwa atatchuka lonse. Mwachitsanzo, M'pofunikanso kukumbukira DC Nsapato, Dizilo, Levi, Converce, Amazon. Masiku ano, mtundu ku United States ndi chitsanzo cha mapangidwe mtundu, kupanga phindu.

Mumadziwika zopangidwa German

Dziko chachiwiri - kunyumba kwa zopangidwa dziko odziwika angatchedwe Germany. boma amagwirizana ndi ogula ndi kudalirika ndi khalidwe. N'zosadabwitsa kuti zopangidwa ambiri German - chikuni galimoto.

BMW, "Mercedes", "galimoto", "Audi" zimapanga ulemerero kwenikweni kwa dzikoli ndi kubweretsa eni phindu zedi. Amabadwanso ku Germany wa zopangidwa ngati wotchuka ngati "Adidas" "Puma", "Bogner", "Hugo Bwana". dziko lino ndi malo zopangidwa zipangizo zambiri zamakono monga "Siemens", "Bosch", "Gryundik". Komanso, mu Germany anabwera kuyatsa zopangidwa lalikulu zodzikongoletsera monga "Fa", "Nivea", "Henkel".

Mayina a zopangidwa masewera

Lero, ambiri sindikukumbukira nthawi imene masewera zovala tabadwa lingaliro la mabwalo ndi zolimbitsira thupi. Ife anazolowera kuona othamanga chizindikiro zovala wamba, pamene inu mukhoza kupita ku ntchito, kuyenda kapena tsiku. kusintha zokhudza kulimbikitsa zopangidwa chobvala masewera. The mafashoni kwa zida zoterozo mu zovala mwachizolowezi anaonekera kuyamika Ngopambana mtundu, amene anapanga chikondi ndi kudzipereka kwa zopangidwa la anthu wamba.

Today wotchuka masewera Logos ndi zopangidwa kubweretsa phindu lalikulu kwa eni ake. The odziwika bwino kwambiri masewera zopangidwa ndi: Nike, Adidas, Puma, Asics, Umbro, New Kusamala, Reebok.

zopangidwa zoweta

Russia wayamba kuchita chamoto malonda awo zaka 25 zokha zapitazo. Koma ena odziwika bwino zopangidwa zoweta anaonekera kale. Today Russian zopangidwa ndi ulemerero ndi kunyada kwa dziko. The zopangidwa odziwika bwino kwambiri zikuphatikizapo Soviet Union, "Lada", "Aeroflot", "Kalashnikov", "Kamaz".

Koma masiku ano, ku Russia pali zopangidwa kuti mwalandira kutchuka lonse, pakati pawo: kampani kwa kupanga ABBYY mankhwala mapulogalamu, kampani imene imatulutsa odana ndi HIV mapulogalamu, Kaspersky Internet Security, «roketi» kampani chuma wotchi "Gazprom".

Popular zovala zopangidwa

Pambuyo zovala chakudya ndi chimodzi mwa zinthu zambiri pafupipafupi anagula. Zaka 40 zapitazi mu dziko kumanga chikhalidwe cha kumwa zopangidwa kuti zovala opanga. Fashion zopangidwa akhala gawo la moyo, chikhalidwe otchuka. Pali zopangidwa wamataya ndi misa-msika uliwonse gawo ali atsogoleri yake.

A ambiri kutchuka mlingo padziko zikuwoneka ngati izi:

• Versace. Chitaliyana mwanaalirenji mtundu mafashoni chobvala unakhazikitsidwa mu 1978.
• Gucci. Mmodzi wa mtundu wamkulu ku Italy zovala zapamwamba analengedwa mu 1922.
• Herme. Popular French mtundu wa zovala, ndi mafasho odalirika mu dziko, unakhazikitsidwa mu 1837.
• Prada. Odziwika bwino mtundu, amene manufactures zovala, nsapato ndi mwanaalirenji Chalk, anabadwa mu Italy mu 1913.
• Louis Vuitton. kampaniyo anakhazikitsidwa mu 1854 ku Paris ndipo poyamba apadera kupanga masutikesi mwanaalirenji ndi matumba kuyenda. Lero, pansi mtundu amagulitsa zovala, nsapato Chalk.
• Dolce & Gabbana. tailors Italy ikuwomba anatsegula mafashoni nyumba mu 1982. The mtundu amakhala wolimba mtima ndi wapadera kalembedwe.
• Mango. The Spanish zovala mtundu anaonekera mu 1984, ali pamwamba misa-msika gawo.
• Benetton. Chitaliyana zovala mtundu analengedwa mu 1965 ndipo poyamba apadera kupanga zinthu osokedwa, tsopano umabala zovala amuna, akazi ndi ana.

Fashion zopangidwa amabadwa zambiri, mosiyana Mwachitsanzo, galimoto. Koposa pali specialization kulembalemba omvera ake ndipo mbali.

mankhwala wotchuka mtundu

Amagula ambiri m'dzikoli ndi zopangidwa otchuka chakudya. Malonda limaphunzitsa anthu kuyambira ali ndi mayina a zopangidwa amene akhala ponseponse wa mowa, ndipo ngakhale mayina awo. Masiku ano, padziko lonse amadziwika mtundu maina: "Danone", "Nestle", "Mars", "Unilever", "Kraft Zakudya". Iwo kuphatikiza zopangidwa yosiyanasiyana ndi mankhwala. kulimbana pakati zopangidwa otchuka okha kuvutika ndi kudutsa chaka. Iwo ayamba zolengeza malonda awo, kulimbana akukankha kwa wogula wa ang'onoang'ono, makamaka alimi a anthu.