Logo History. Logo "BMW", "Skoda", "Audi", "Toyota", "Adidas": ndi mbiri za Kodi

Gwirizanani zopangidwa mu dziko pali Logos ochepa kwambiri kuti onse adzadziwa kuphunzira kudzera malonda zokongola pa TV kapena variegated malonda zithunzi atapachikidwa pa mumsewu.

Kodi kuyamba nkhani ya "chizindikiro"

Logo - njira ndi mbiri kutsimikiziridwa n'kopindulitsa kupereka kwa ogula abwino amapeza. Ife anazolowera kuti maganizo a mtundu uliwonse kudzera angapo ocheza nawo, omwe makamaka zokhudzana ndi malonda mawu odziwika bwino, ndi chizindikiro.

Ataona symbologies ngati kampani, ngati koka-Cola, mikwingwirima atatu Adidas, zinayi mphete Audi kapena ovals awiri Toyota, ingokumbukirani malonda amene tikuwaona tsiku lililonse pa TV. Mu mndandanda wa zopangidwa odziwika kumanja anali malo ndi Apple chizindikiro. Tidzaphunzila mmene kukhazikitsa yemweyo chithunzi dzina.

"Apulo" Apple a

Mwina ambiri chidwi kuti tipeze chomwe ndi chizindikiro cha nkhaniyo. Chizindikiro Apple anali woyamba kulengedwa ndi Ronald Wayne. Mwatsoka, ili ndi dzina la pang'ono kuti tanena kale, ndipo Ndipotu Wayne - Apple wachitatu anayambitsa, komanso woluza chachikulu cha XX atumwi. N'chifukwa chiyani munthu wolephera? Chifukwa Ronald masiku 11 pambuyo kulembetsa boma anagulitsa 10 peresenti wake wozunzikirapo ku kampani chabe $ 800. Wayne Show ndi woleza mtima ndi pang'ono yodziŵiratu zinthu pasadakhale, ndithu talowa lero mu mndandanda wa "Forbes" anthu olemera ndi otchuka mu dziko ndi mwayi wa $ 30 biliyoni. Komabe, Ronald sankakhulupirira chakuti Apple akuyembekezera ngati opambana.

Komabe, monga nkhani limatiuza za Apple Logo, Baibulo lero ali pang'ono kuchita ndi zomwe zakhazikitsidwa poyamba. More ndendende, pafupifupi chilichonse koma maapulo. Koma imeneyo ndi ntchito yonse ya luso! kupenta limasonyeza Wayne anali wanzeru wasayansi Isaak Nyuton, amene ali pafupi kufika apulo. cipangizo ici Mwaichi kwambiri, koma pang'ono woyenerera zenizeni za malonda lero, choncho lingaliro la Ronald Wayne zinatha kokha pachaka.

Ndiye Stiv Dzhobs (Apple Inc. wapampando wa Board) anatembenukira kwa likutipatsa mlengi Rob Janov. Jobs zofunika losavuta, tione ano, komanso anazindikira mtundu image, amene adzakhala ndi kugwirizana ndi kampani. Rob anamaliza ntchitoyo mu pafupi sabata.

Atamufunsa, John unanena za momwe iye anachitira izo. Rob anagula maapulo nayamba amawatunga pang'onopang'ono ndiyotani pakuchotsa tsatanetsatane zosafunika. Wotchuka "nibbled" iye anachita dala: kunali koyenera kusonyeza chizindikiro cha kampani kotero kuti kwambiri kugwirizana ndi maapulo, ndi konse ndi zipatso, masamba kapena zipatso. Rob Janov mwadala anapanga chizindikiro mtundu.

Izi zinali kusonyeza chakuti kampani limapanga makompyuta ndi oyang'anira mtundu, kuwonetsera kwa zomwe nthawi posonyeza mitundu sikisi, alipo mwa chizindikiro. Jani kuika mitundu kuti mwachisawawa. Mu njira imeneyi, umboni ndi mbiri ya Apple Logo, mtundu chithunzi wakhalapo kwa zaka 22.

Komabe, mu 1998, Jonathan ive, mlengi, anathandizana ndi apulo, ndipo anapanga thupi latsopano la iMac G3. Zinali zoonekeratu kuti mtundu chizindikiro mtundu ngati Poppy kuyang'ana kupusa. Ndicho chifukwa, monga nkhani ya chizindikiro Logo, kampani kuyambira 1998 ndipo komabe zikuwoneka ngati umenewu nsikidzi, monochrome khalidwe mu alumidwa apulo wakuda.

Mbalame chizindikiro cha "Skoda"

Angamvetse izi ndani kuti mbiri ya "Skoda" chizindikiro anayamba m'zaka 19 mochedwa, ndipo ambiri Chofunika, kuti onse anayamba ndi njinga zamoto! Zingatanthauze kuti kudzakhala kovuta kwambiri kusinthana kwa chinachake lalikulu kwambiri pa ulimi wa zoyendera awiri mawiro.

Komabe, ngati mukuganiza za izo, m'zaka za m'ma 18, palibe amene amaganiziridwa kuti zimenezi njira yosangalatsa, ngati galimoto. Koma izo zinachitika! Onse njinga zamoto kampani Slavia, umene wakhalapo kwa zaka 10, anapangidwa msonkhano mu mzinda wa Mlada Boleslav. Monga Limanena za "Skoda" Logo, choyimira sewero koyamba anali gudumu, bwalo umene anapangidwa ndi masamba laimu, amene anali zikuimirira, maiko Chisilavo, ndipo patangotha chaka pano adaonjezeredwa ku mayina a oyambitsa kampani.

Choncho, makaniko Václav Laurin ndi ankagulitsa Vaclav Klement, chinali chiyambi cha kampani waukulu tikudziwa lero.

Zokongola chizindikiro cha magalimoto

Nkosafuna kunena kuti kumayambiriro kwa zaka za m'ma 20, kampani anasintha dzina lake, ndipo ngakhale anatembenuka kupanga njinga zamoto ndipo anasamukira ku magalimoto? kampaniyo unatchedwa oyambitsa ake chomwecho Laurin ndi Klement (L & K). Kamangidwe kwambiri clichés makampani unakopedwa Art Nouveau m'zaka za m'ma 20. Ndipo kokha kuyambira 1926, kampani anayamba kunyamula dzina latsopano - ŠKODA. Ngakhale magalimoto zinalembedwa pa zomera Mladá Boleslav. Ngakhale kusintha mtundu, mawonekedwe a chizindikiro latsopanoli limanena kupitiriza ndi Baibulo m'mbuyomu, koma pang'ono kusanduka. Logo ndi bwino "Muvi mapiko '' anagwiritsidwa ntchito koyamba mu 1926. Kuthetsa Director of T. Maglic analenga zozungulira buluu ndi zoyera kumunda ndi muvi mapiko, zomwe ndege kupita kumanja. Kotero, ichi zizindikiro njira anakhala mmene 64 chaka. Izo zinali kokha mu 1999, anadwala kusintha. Black ndi wobiriwira chizindikiro ŠKODA mtundu wapereka apachiyambi kwambiri. Lilili lero.

"BMW" tinakwera

Nthawi zambiri, pamene ikuchitika pa choyera ndi buluu buluu, si nthawi zonse izo zifika detergents ndi katundu monga. Pakali pano, tili pafupi magalimoto a BMW. Iwo anayamba mbiri ya "BMW" chizindikiro kumbuyo mu 1916 ku Munich. Zinali ndiye kuti makampani awiri ikuluikulu ophatikizidwa mu imodzi, kotero kuti anthu m'tsogolo kukhala kumbuyo gudumu la galimoto yodula omasuka.

Iyo inali nthawi anabwera ndi chizindikiro cha kampani, yomwe panthawi imeneyo anali kuwonetsera injini ndege. Popeza chitukuko cha chizindikiro ndi tinakwera onsewo, kampani anaganiza kuti n'zosavuta - ndi chizindikiro, pali mitundu iwiri kuti akuyimira BMW mpaka - zitsulo ndi buluu. Koma chithunzicho chinali bwino kuti kwambiri kudula diso, anaganiza kuti pa chizindikiro mukufuna kuwonjezera otchulidwa - ndicho kugwirizanitsa Logo ndi mbendera ya Bavaria.

Kuyambira nthawi imeneyo chizindikiro kale wokondedwa BMW kuliwona tinakwera, amene tsopano anakhalabe okha mbiri ndi mtundu kuti nthawi zonse kukumbutsidwa za chiyambi kampani.

Atatu zinthu za "Mercedes"

Lero, "Mercedes" - si mtundu galimoto, komanso ndi mbiri nthaŵi yaitali za mtunduwu n'chimodzimodzi ndi mwanaalirenji ndi olemekezeka. Koma ndife chidwi ndi mbiri ya "Mercedes" Logo, amene wafika masiku athu.

Padakali mu 1902, zikamera wa kampani zikuluzikulu monga Mersedes. Monga inu mukudziwa, analengedwa ndi magulu atatu, ndi ndiAmene - wotchuka Wilhelm Maybach, Gottlieb Daimler ndi Emile Ellinek - zonse kukangana, kodi chizindikiro ayenera kuimira zolengedwa awo. mwina ngakhale sauzira chikhulupiriro kwa iwo. Inali kuperekedwa ndi kaloti, ndi lalanje, ndipo ngakhale njovu. Kuthetsa mkangano ndi pafupifupi mkangano pakati pa mabwenzi athu akale ndi zibwenzi Ellinek wamkazi, amene anali kutikonda kwambiri magalimoto. Komanso chake "Mercedes" ulemu ndi dzina lake odziwika bwino tsopano.

Young Mercedes akufuna kusaletsapo ndi kuwoloka bango, T. E. kugwirizanitsa ndi mzake. Liwiro ndiAmene anabwera ndi mawu, amene awonongedwa lero: wabwino m'mbali zitatu - mu madzi, mu mlengalenga ndi pa dziko. Choyimira cha "Mercedes" tikhoza kulitanthauzira - merging zitatu - chizindikiro choona cha khalidwe.

Mbiri ya "Audi" Logo

Anayi mphete "Audi", komanso zithunzi zina zopangidwa wotchuka, anakulunga mbiri chidwi ndi chidwi chizindikiro. chizindikiro ichi ndi dzina la anayambitsa galimoto kampani August Horch. chakuti mu German Horh amatanthauza "kumvera" pamene yomasulira Latin zikumveka ngati Audi. Poyamba, kampani anayambitsa anamutchanso mwana lawo "Horch". Koma pa nthawi, anachoka kampani ndi kulenga kampani latsopano magalimoto. A mtundu "Horch" anali kale. Ine ndimayenera kuyambitsa latsopano dzina mankhwala. Mu 1928, pa mavuto azachuma, nkhawa zikuphatikizapo makampani galimoto zinayi: DKW ndi Anayendayenda, Horch ndi Audi. Ndi mgwirizano wa galimoto anayi ankatchedwa Auto Union. Kuti ndi ogwirizana ndi abwenzi, ndi mpikisano. Ndipo kampani tsopano ano magalimoto chokongoletsedwa ndi mphete zinayi.

Njira ku "Toyoda" kuti "Toyota"

Car kampani, "Toyoda" anayambitsa Japanese bizinesi Kiichiro Toyoda. Pamene kukulozani mbewu yake yoyamba iye analengeza mpikisano chizindikiro bwino. The kuwina zothetsera, imene inali otchulidwa katakana mu kamangidwe.

Makalata amenewa ali anadutsa liwiro kumverera. Mawu "Toyoda" anadzatchedwa ndi "Toyota", kotero izo zinkawoneka bwino kuchokera kapangidwe pamaso. Kuyambira pamenepo, dzina sichinasinthe.

nkhani "Toyota" chizindikiro akuyamba ndi October 1989. Chizindikiro kuyambira pamenepo ndipo sanasinthe. Amakhala ovals atatu. ovals awiri, anakonza perpendicular kutanthauza ubwenzi kwa ubale wa kampani ndi makasitomala. The intertwining a ovals izi jambulani mwatsatanetsatane kalata "T" - kalata yoyamba ya dzina kampani. Background chizindikiro limaimira ntchito padziko lonse la sayansi "Toyota" mu msika magalimoto lonse. chizindikiro chinali buku mu 2004. Izi limasonyeza zabwino kwambiri galimoto yake.

Adidas mikwingwirima atatu

Adidas - mmodzi wa opanga otchuka sportswear ndi nsapato. kampaniyo anakhazikitsidwa mu 1920 ndi nalo dzina lake pa anayambitsa Adolf (Adi) Dassler, achokera ku "Adidas". Monga mmene mbiri, "Adidas" Logo, Baibulo loyamba chizindikiro cha kampani anatulukira yekha , Adolf Dassler, iwo anali n'kupanga atatu kuti akhala kuzindikira nsapato masewera.

Mu 1960 kampani anayamba kukuza bwereza osiyanasiyana zovala masewera, kotero mlengi ndipo anayamba kufunafuna zizindikiro latsopano kuzindikira za Adidas. Iwo anayamba utoto kufanizira zosiyanasiyana patatu katundu Adidas. Tsopano utoto ndi mikwingwirima atatu, mungathe kuphunzira popanda lolembedwa, dzina la kampaniyo, mtundu wakhala anazindikira padziko lonse. Cha m'ma 90 ntchentche za m'ma XX mabwana kampani anaganiza kukuza kalembedwe amapeza. Chizindikiro latsopano amajambulidwa grille kufanizira phiri la ntchito ndi zolinga kwa mutsatidwa. Mu 2000s oyambirira, iwo unalengedwa zizindikiro wina njira woimira lonse ndi chimodzimodzi mikwingwirima atatu. Panopa kampani Adidas amagwiritsa mitundu yonse atatu, koma ambiri koma anayamba otsiriza awiri.

Kuyambira Nike chigonjetso

Palibe munthu ngakhale chidwi pang'ono masewera, imene nthawi yathu sadziwa kampani Nike. Kampaniyi wakhazikitsa yokha pa msika, ndi chizindikiro chake makampani, chosonyeza kayendedwe, zofunika, kukwaniritsa zolinga, aliyense amadziwa lero.

Malinga ndi malamulo a kalembedwe ka dzina la American kampani iyenera kuwerengedwa ngati "Nike," mmalo mwa "Nike" monga ntchito mu Russia. kampaniyo chikutchedwa mulungu wamkazi wa kupambana Nike. Tiyenera mwapadera ndi chizindikiro mbiri yokha.

"Nike" anatembenuka "lomwe likutukuka"

Logo "Nike" kampani anayambitsa Vil Nayt analamula sadayidziwa okonza, ndi wophunzira osavuta, koma anali nthawi zonse kusakhutira ndi Baibulo lake la manambalawo. Pakuti maziko chinatengedwa mapiko wamkazi, omasuka sitiroko, imene Baibulo choyambirira anatsindika dzina la kampaniyo Choncho anakanidwa. Zolembedwa anasamukira m'mwamba mpaka kunachotsedwa palimodzi. M'kupita kwa nthawi, "Nike" anayamba kuphunzira pa kampani chizindikiro ndi dzina wakhala zosafunika.