Mavoti Russian malonda mabungwe: mndandanda. Msika wa ntchito malonda

ntchito iliyonse kupanga ndalama, ngati lengezani bwino. Simunachimvetse - pali chiopsezo cha kutaya nthawi ndi ndalama pachabe. Kukwezeleza Brand zabwino kupatsa akatswiri weniweni. Kumene chisanafike kufunika tione kusanja mabungwe malonda ndi kusankha kampani abwino kwambiri.

kuchita mabungwe malonda chiyani?

Malonda bungwe - bizinesi zochokera maganizo a kulenga. Izi ndi gulu la anthu amene amadziŵa kukopa makasitomala kuposa kukopa ogula angathe. Monga ulamuliro, izi ndi mabungwe palokha kuti ntchito oimira osati za kudzinenera kulenga, komanso maloya. Ndipotu, mtundu ayenera kukhala osati kubwera, koma nkhani popanda chilolezo.

Russian malonda mabungwe kubwera ku mitundu angapo. Wotchuka kwambiri ndi chilengedwe. Awa ndi makampani kuti zili ndi zinthu zonse zofunikira zinthu zambiri. akatswiri woona chinkhoswe mu chitukuko cha Logos, zotetezedwa, anabwera ndi malonda chidwi kwa kusindikiza mabuku online, kulenga mavidiyo omveka.

Palinso makampani apadera. ntchito malonda bungwe, mu nkhani iyi ndi kupeza kagawo. Ndiko kuti, mabungwe awa zinthu monga mkhalapakati.

Muyezo wa mabungwe malonda kuti kupereka mautumiki awo mu Russia, ndi anapereka m'munsimu.

russ Panja

Wotchuka kwambiri lero ndi malonda panja. Ichi ndi yotchipa ndi njira kuyambitsa gulu latsopano, mankhwala owala kapena kukumbukira kampani akale. Agency Russ Panja lero ndi imodzi mwa ntchito yaikulu malonda panja Russia. N'zosadabwitsa kuti akufotokoza mlingo. zikwangwani zikuluzikulu, zikwangwani mwambo, street mipando - chitukuko cha nkhani iliyonse akhoza anachoka kwa akatswiri a kampani.

Ngati tikambirana kusanja mabungwe malonda, bungwe limeneli adzatenga malo oyamba, ndipo chifukwa onse kuti zotchipa ndi njira nzeru ndi zofuna za makasitomala. Lero, makasitomala ndi zopangidwa zithandizozi, monga Sberbank, Nivea, BMW ndi zina zotero. D. Ndi otetezeka kunena kuti Russ Panja amathandiza kumanga bizinesi.

-панелями. Yapadera anapereka kampaniyo, tinganene kuti kumbali-yekha kapangidwe ndi Ndinakopeka-mapanelo. Ali ndi chikalata mkulu ndi bwino kuonera ngodya amene amalola mukuona malonda patali kwambiri.

"Alcazar" - malo wachiwiri kusanja

Ndi yaikulu malonda bungwe wakhala akugwira ntchito kwa zaka zoposa 10. Panthawi imeneyi kampani anakwanitsa aziwakhulupirira makasitomala. Agency Mission - wokondwa zabwino chuma mwa chilengedwe cha njira kulankhulana pakati pa amalonda ndi ogula komaliza. Akuzifunira za ntchito ndi mankhwala, anthu akhoza kusankha zambiri. Malonda ayenera kukhala chilungamo. Izi ndi kuonetsetsa kutsogolera gulu pamaso pathu. Kodi kwenikweni kuchita "Alcazar"?

Malonda Agency amapereka zosiyanasiyana ntchito m'dera lawo. Izi ndi mavidiyo, komanso zithunzi omveka kuti wailesi, ndi chitukuko cha mankhwala kusindikizidwa. Kampani ntchito ndi kutsogolera Russian TV. mungachite ntchito yanu magawo ochepa zikomo nyengo basi mgwirizano yabwino.

Ingate

Ngati tikambirana mndandanda wa mabungwe malonda, kampani adzatenga malo lachitatu. Limatchula za ntchito ndi kukopa makasitomala mwa ukonde pafupifupi. malonda Internet akalandira wotchuka kwambiri m'zaka za posachedwapa. antchito Ingate kudziwa mmene kukopa makasitomala kudzera maukonde. kampani osati chinkhoswe mu chitukuko cha malonda, komanso kumawonjezera mtundu sazindikira kufufuza Kukwezeleza engine.

kampani wakhala ukugwira ntchito kwa zaka zoposa 15. pa 3000 ntchito zokongola ukonde akhala akuyendera kuyambira 2000. Makampani kuti asankha ntchito misonkhano ya Bungweli malonda, anakwanitsa kutenga sitepe lofunika kwambiri pa chitukuko cha malonda awo. Ingate pakati makasitomala - zotsatirazi odziwika zopangidwa, "Sportmaster", "Nestle", "Gazprombank", "Mtumiki", Peugeot, etc ...

"Chithunzi"

Anthu amene ali ndi chidwi mu mabungwe malonda ku St. Petersburg, tiyenera powasamalira kampani, "chithunzi". kampani ndi mmodzi wa anthu otchuka mu msika wa zipangizo kusindikizidwa Russia, nduna mu malo chachinayi. The ntchito yaikulu - mayikidwe a malonda zambiri pa mbendera ndi zikwangwani. Pa 50% anali panja malonda "chithunzi" cha kampani likulu kumpoto.

Malonda bungwe nkhawa osati ndi kusindikiza lalikulu-mtundu. Wogwila alinso osauka mankhwala kachikumbutso, ntchito makadi, Catalogs. Mu nkhokwe ya kampani - wamphamvu makina osindikizira kutulutsa omveka mankhwala apamwamba.

Company "chithunzi" anakhazikitsidwa mu 1993. Kwa zaka zoposa 20 kampani wakhala mtsogoleri m'munda wa panja kupanga malonda. Kupita kampani ndi m'munda wa malonda Intaneti. Komabe, mu kagawo kakang'ono izi nsonga apamwamba anafika ena malonda bungwe mu Russia.

Nsomba Media - wachisanu malo kusanja

Malonda bungwe anakhazikitsidwa mu 2002. Ntchito yaikulu kwambiri za wozengereza malonda covert pa Intaneti. Number wa makampani ogula anayamba kuculuka mofulumira ndi chitukuko cha luso nkhani. Mu nyumba iliyonse pali Intaneti lero. Izi zikutanthauza kuti ankafuna wakhala malonda Intaneti.

Nsomba Media ndi katswiri woona m'munda wa malonda mu msika mankhwala. 40% malonda zokhudza mankhwala mankhwala analengedwa ndi bungweli. Kuuza ndi chobisika malonda. Copywriters makampani mwaluso akulangizidwa kugula imodzi kapena mankhwala ena m'nkhani za matenda makamaka. Komanso, monga mabungwe ena malonda Russia, nsomba Media amapereka kuchita Kukwezeleza malo, kukopa chandamale omvera. Musanyalanyaze olimba ndi malonda tizilombo. Komabe, patsogolo umachitika mokoma, kuti tisiye makasitomala alipo.

Nsomba Media malonda bungwe lilinso ntchito kwa chilengedwe cha Logos, webusayiti chitukuko, Kukwezeleza ndi thandizo la chuma anakhazikitsa. Kampani akhoza wachinsinsi monga Mipikisano zinchito. Osati ogwira ntchito okha chinkhoswe mu chitukuko cha mankhwala kusindikizidwa.

mtsogoleri kanema

"AFALA Mayiko Video" - bungwe, amene inu mukhoza kuwona malonda pa TV kwambiri m'banja. kampani umagwirira ntchito msika zaka 30, ntchito unayambitsidwa mu 1987. Mu zaka 90 takhala anamaliza mapangano ndi TV yaikulu, NTV, RTR, ORT, TV-6. Ndi iwo, malonda bungwe akugwira ntchito lero. chiwerengero cha makasitomala zikuchulukirachulukira chaka chilichonse. M'zaka zaposachedwapa, kampani yafika pofotokoza Internet malonda msika.

Pa masiku ano mu likhale lalikulu ilo ntchito ogwira ntchito za 2,000. nthambi malonda bungwe ali logwirira ntchito Ukraine ndi Belarus. The malonda pachaka zolowa kuposa 3 biliyoni rubles. Akhale mtsogoleri ku kampani kanema malonda anatha chifukwa cha luso ndi zotchipa pa siteji koyamba za chitukuko. Lero, zolengeza misonkhano bungwe si wotchipa. Siyense kampani angakwanitse malonda pa TV. Choncho, kampani malo chimodzi lolemekezeka.

"World malonda" - malo chiwiri

kampaniyo ndi zonse utumiki TV bungwe. Zithunzi mu mabasi ndi magalimoto, zikwangwani pa msewu, Intaneti malonda, malonda pa wailesi - zonse zimene bungwe kampani. bungwe The anakhazikitsidwa mu 1996. Poyamba, ntchito yaikulu inali chitukuko cha zida kusindikizidwa. Zambiri zasintha ndi chitukuko cha luso nkhani. Ndi kuchuluka kwa Intaneti anayamba kuoneka, ndi makanema apamwamba Intaneti ku kampaniyi "World malonda".

Lero, bungwe umagwira magulu angapo. Dipatimenti ya ntchito yosindikiza komanso kulembetsa malo a malonda - weniweni shopu lalikulu mtundu yosindikiza. Apamwamba yosindikiza mankhwala anapangidwa pano. Ngati tikambirana kusanja mabungwe malonda nawo mwangwiro kusindikiza "World malonda" Babulo adzakhala ndi udindo waukulu. The Division wa kampani Media imakhazikika mu Kukwezeleza zopangidwa Intaneti. City malonda dipatimenti amasamalira kufalitsa nkhani mu zoyendera, pa mbendera msewu.

"Prof-Media"

kampani ali ndi malo apamwamba mu Russian msika wa ntchito malonda (chitatu malo kusanja). Media Ndagwira anakhazikitsidwa mu 1997. Kwa zaka 20 anatha iyende bwino m'munda wa malonda pa TV, pa Intaneti, m'mabuku kutsogolera. "Prof-Media" collaborates ndi njira zotsatirazi: TV-3, 2x2, "Lachisanu."

IMNO

kampaniyo amagulitsa malonda malo kulimbikitsa malowo Runet. The ntchito yaikulu - Kukwezeleza ndi ziletso pa intaneti, kutentha. Idamangidwa mu 1999 ndi bungwe malonda. Business anayamba kukula mofulumira pamene kuchuluka kwa owerenga zoweta Internet. Lero, udindo malonda pa hyped pamanambala awa: "Yandex", "Rambler", "Bill", "Auto" ndi zina zotero ..

Malonda bungwe umabweretsa pamodzi Intaneti kuposa 30 okha ndi nkhani chiphatso. Odzigudubuza zochokera pa chandamale omvera. Ndiyamika kampani imeneyi, kupempha thandizo, amatha mofulumira kuonjezera chiwerengero cha makasitomala. malonda ntchito bungwe IMNO si wotchipa. Pamodzi ndi ili njira zoyenera posachedwapa adzatha kubweza ndalama anathera. Company IMNO pachikhalidwe chinayi mu kusanja.

"Dizaynmaster"

Ngati tikambirana kusanja mabungwe malonda ku Siberia, khamu Babulo adzakhala ndi udindo waukulu. Dziko lonse "Dizaynmaster" ndi chakhumi malo kusanja. Ofesi yaikulu lili Novosibirsk. Yachokera kampani anali mu 1995. Kwa zaka zoposa 20 utsogoleri wakhoza chitukuko cha mankhwala kusindikizidwa. Today "Dizaynmaster" akulowa Top 5 makampani Russian m'munda wa malonda kulisindikiza. Kupatula Novosibirsk, kampani ikuyimiridwa m'mizinda zotsatirazi: Irkutsk, Omsk, Yekaterinburg, Chelyabinsk, Samara, Khabarovsk, Vladivostok, Barnaul.

The mitundu ikuluikulu ya ntchito: Logo kamangidwe, kusindikiza mmene kukumana, kuthandiza zochitika mzinda, malonda pa zomangamanga panja (zikwangwani, mbendera, kuwala mabokosi). njira munthu aliyense kasitomala - ndi Mwambi wa bungwe malonda. Nzeru zothetsera anakopeka omvera yaikulu makasitomala.

Ngati inu mukukhulupirira ziwerengero kuti bungwe "Dizaynmaster" maziko mwezi, oposa 500 ogwira malonda yokopa. Makasitomala tingalandire phukusi lonse wa mautumiki. Izi zikuphatikizapo chitukuko ndi masanjidwe kamangidwe, malonda pa nyumba panja, mayikidwe a zokhudza kampani mawailesi njila zina.

"Street Media"

Ngakhale kuti kampani analephera kuti Top 10, komabe ambiri akuwakonda. Malonda bungwe anakhazikitsidwa mu Tomsk mu 1996. The ntchito yaikulu - malonda panja. kampaniyo chinkhoswe mu mayikidwe a panja malonda supersite, zikwangwani, mbendera, kuwala zowonetsera. Anachita ndi njira mwambo (Kukwezeleza mtundu mothandizidwa ndi balloons). Pakali pano, malonda bungwe akugwira ntchito osati Tomsk. Zoimira ali Penza, Chelyabinsk, Barnaul, Saratov, Krasnoyarsk, Tyumen.

Ndiyamika apamwamba lalikulu mtundu yosindikiza bungwe amachititsa Kukwezeleza mtundu, anathandiza mtundu kuzindikira. kampani ali ndi zida zina zofunika kwa kupanga kusonyezedwa, misasa, mabokosi chochuluka, mabokosi kuwala. Ndi zimasiyana, ndipo mtengo wa ntchito. Akatswiri lingapereke onse njira mtengo ndi ndalama. Ndalama mwachindunji amadalira chifukwa cha ntchitoyi.

m'malo epilogue ndi

M'nkhaniyi ine analiyang'ana otchuka malonda bungwe mu Russia. Makampani awa akwaniritsa zotsatira zabwino chifukwa cha njira kulenga. Ndi kuyamika apamwamba makasitomala zokhudza kulimbikitsa anakhoza kulowa pamwamba 10 makampani. Komabe, osachepera qualitatively ntchito ndi mabungwe ena ndi chondichitikira chaching'ono. Choncho, mtengo wa mautumiki awo adzakhala m'munsi.