Mitundu njira ogwira ntchito zachitukuko

Njira - chisanadze cholinga zovuta dongosolo, amene chofunika kukwaniritsa zolinga za kampani ndi kukwaniritsa cholinga. Nthawi zambiri, njira mwakuchita kasamalidwe pamwamba pa kampaniyo, mothandizidwa ndi Ngopambana pa milingo yosiyanasiyana ya kasamalidwe. Mitundu njira ndi osiyanasiyana. Aliyense wa iwo amayesetsa zolinga zina, choncho ntchito kokha pamene kwenikweni zofunika. Taganizirani mitundu ikuluikulu njira makampani amapezeka kawirikawiri ntchito kukwaniritsa zolinga zawo.

Mitundu njira ogwira ntchito zachitukuko

mipata njira pa misika / uphungu

· Mankhwala Development - ogwira pamene kampani anali wotchuka kwambiri pakati ogula. Mungayesere zotsatirazi: kugwiritsa ntchito muyezo (chikhalidwe) malonda ndalama kuchita malonda zinthu zimene zatsopano aposa achikulire, kukonda kwambiri zitsanzo watsopano, amene n'zogwirizana ndi mankhwala kale kufalitsidwa.

· Nato malowedwe a msika - ndi zothandiza kwambiri ngati kampani akugwira ntchito pa bwino, osati kuchuluka msika. Chinthu chachikulu apa - kuti kuchepetsa kupanga. Mukhoza kugwiritsa: tima malonda, kuchotsera, ubwino, kukhazikitsa ulamuliro pa ntchito mpikisano, kugulitsa katundu pa mtengo wotsika kuposa mpikisano.

· Market Development - mogwira kuwonjezera msika, zikamera ntchito yatsopano otchuka ndi odziwika mankhwala. zochita kampani motere: malowedwe a misika dera, chilakolako kuonjezera malonda mankhwala alipo m'misika, kulowa latsopano zigawo msika, komwe kufunika othandiza si kukhuta, pantchito ya katundu ntchito ntchito khama kwambiri.

strategy kusakanikirana

· Progressive - akusonyeza kukula kwa kampani mwa kupeza ndi ntchito mbewu, yomwe ili pakati pa Mlengi ndi mapeto wosuta.

· Regressive - akusonyeza kukula kwa kampani, amene kudzachitika kudzera kupeza zipangizo zatsopano zosaphika ndi chilengedwe cha bulanchi, kupanga magalimoto.

· Cham'mbali - zochita ogwira walangizidwa mayamwidwe wa mpikisano, kapena kukhazikitsa malamulo kuwunika ntchito zawo pa msika.

strategy osiyana

· Cham'mbali - kupeza njira kukula mu misika alipo mwa Kukwezeleza zatsopano, mosiyana kwambiri ndi anthu ntchito. Pankhaniyi, mankhwala atsopano uyenera anaikira makasitomala m'mbuyomu.

· Yense - kuwonjezera malonda zotsimikizira mankhwala si mwaukadaulo zogwirizana mankhwala yemweyo.

· Concentric - kufufuza kapena kugwiritsa ntchito maluso alipo bizinesi ndipo ndalama zina kuti amasule zatsopano, katundu ofanana ndi mankhwala, katundu ogwira alipo.

Kupitiriza ndi mitundu ya njira, kulabadira otsatirawa:

Njira poyerekezera ndi mankhwala

· Low mtengo - potsogolera kasamalidwe kampani pa kuŵeta katundu, chifukwa zomwe n'zotheka kuchepetsa mtengo ndi kuchepetsa ndalama.

· Woipa - potsogolera oyang'anira ntchito ndi wapadera kapena kwambiri apadera katundu, ntchito, katundu.

· Zosiyanasiyana - ndi nkhani tsopano chinthu chokongola chimene chidwi ogula. Pamene mankhwala akupezeka mu Mabaibulo angapo, i.e. kamangidwe osiyana, khalidwe ndi ma CD.

Njira mabizinesi ang'onoang'ono

· Mulingo woyenera kukula - umagwiritsidwa ntchito m'madera a ntchito kuti kupanga phindu yaing'ono malonda lalikulu.

· Koperani - amatsogolera mabizinesi ang'onoang'ono kubala mankhwala adzakhala yotchipa angaperekedwe mabaibulo mankhwala apamwamba ndi mtengo opanga odziwika.

· Kugwiritsa ntchito ubwino ndi ubwino sewerolo yaikulu - chitsanzo adzakhala chilolezo - ubale contractual pakati pa alimi ang'ono ndi lalikulu, limene limapanga wamng'ono ali ndi ufulu kwa nthawi yaitali ntchito chizindikiro cha kampani yopanga lalikulu, anali luso lake ndi zida.

· Nawo mankhwala a Mlengi yaikulu - mzere pansi ndi makampani akuluakulu chinkhoswe mu nkhani ya mankhwala zovuta ndi kudutsa mu masiteji onse kupanga paokha, muyenera kukonza kupanga ang'ono-ang'ono kuti si nthawi zonse wogwira mtima ndi ROI. N'chifukwa chake akuluakulu wopanga zaphindu kuti asiye kupanga ang'ono-ang'ono ndi chabe kugula malonda otsiriza.

strategy kuchepetsa

"Kukolola" - kukana ndi okhudzidwa yaitali mu ntchito kuti apeze ndalama zambiri pa nthawi yochepa.

· Kucotsa - "wogwirizana" amakampani, komwe wina wa iwo likuchotsedwa kuti kuchepetsa ndalama za ntchito olowa.

· Tsankho odulidwa ndalama - kanthawi yochepa muyeso, cholinga cha ndiko kuchepetsa kupanga kuchepetsa ogwira ntchito wolembedwa ntchito yakulipidwa, yafupika kupanga katundu pamene wodalirika kuopseza mavutowo.

· Tsankho kuchepetsa mayunitsi - zogulitsa kapena kutsekedwa kwa ogwira opanda pake, mayunitsi unviable. Cholinga chachikulu - kupeza ndalama chitukuko cha malonda yaitali, luso, etc.

Choncho, mitundu njira - ndi chida champhamvu kwa kukula kwa aliyense, ngakhale kwambiri zoopsa ntchito. Ndi kuyamika zosiyanasiyana awo akhoza kusankha njira yoyenera kwambiri kutuluka ku nkhani ina. Mitundu njira kulola kampani kubweretsa malondawo mankhwala ake atsopano, bwinobwino bungwe kugulitsa katundu akale, timathandiza umisiri watsopano kupanga lalifupi, phindu kumene poyamba kunali kosatheka kuti wachotsa.