Otsimikiza "Adidas": chizindikirochi

Dziko wotchuka mtundu masewera chosaola, "Adidas" amagwirizana ndi fano ongokhala n'kupanga atatu. Ndipo mathokozo onse ndi tate wake , Adi Dassler, amene adakwera kudza ndi kulimbikitsa "Adidas" mafano. Zinali iye amene anabwera ndi lingaliro kulenga nsapato kwa othamanga kuti akanayima enawo. Kwa maziko a Adi ndinatenga n'kupanga atatu, umene posachedwapa zinali bwino. Patapita zaka zingapo, iye anayamba kutulutsa osati nsapato, komanso zovala apamwamba.

A mbiri pang'ono

Mu zaka 70 ndi olimba "Adidas", amene chizindikiro kale zinatchuka, kusinthidwa chizindikiro kwambiri. Bwino kwambiri, kampani chobvala masewera anauzira oyambitsa kusiyanitsa bwino chizindikiro. Choncho panali utoto, ozikidwa pa n'kupanga atatu. Zochitika zonsezi unachitika chakuti kampani "Adidas", chomwe ndi chizindikiro - utoto, zinatchuka kwambiri ndipo wakhala sportswear dziko mtundu.

N'chifukwa atatu osiyana mafano?

Lero, kampani "Adidas" anayamba kutulutsa, kuwonjezera zovala, Chalk masewera ndi makhalidwe. Chifukwa cha ichi kwenikweni aliyense amadziwa chimene chimaoneka chizindikirochi "Adidas". Kutchuka kwambiri, kufunika mkulu malonda pa msika, anakankhira kampani kulenga atatu boma chizindikiro.

Chinthu kuti pakadali, "Adidas" atatu sportswear mzere:

• Choyambirira - zovala, amene anali pa chiyambi cha kampani, zovala mpaka mu 1970. Blazers, sweatshirts, T-malaya ndi manja ndi magulu zotanuka, nsapato masewera. Chizindikiro cha mzere uwu anakhala utoto ndi mikwingwirima atatu yopingasa.
• Magwiridwe - zovala Akatswiri komanso Amateurs. Mbali A mzere uwu ndi chitukuko atsopano zipangizo ndi njira zamakono. Ichi ndi zovala kuti lakonzedwa basi masewera. Mzerewu wa osankhidwa kotheratu "Adidas" makona mafano ndi mikwingwirima atatu.
• Y-3 - zovala fashionistas ndi fashionistas otchedwa kalasi "mwanaalirenji". Opanga okha basi chotero zovala za m'tsogolo. mzerewu amagwiritsa bwalo mafano amene n'kupanga atatu.