Sankha wekha Nike: nsapato, monga Cristiano Ronaldo!

Football - zoposa masewera. zosangalatsa ake ndi profitability kupanga chidwi okhazikika pa omvetsera. Mafani ambiri odzipereka moyo mu Latin America ndi Europe, Africa ndi ku Middle East. Khalidwe la masewera gulu ndi mwachindunji amadalira mtengo wa ufulu kulengeza za machesi, anapeza (nyama pa bwaloli awo), revenues malonda. Pakuti "Real" (Madrid) kumapeto kwa 2011/2012 Bambo nawonso mayuro miliyoni 512,6, "Barcelona" (Spain) ali index - mayuro miliyoni 483,0, "Manchester United" (England) - mayuro miliyoni 395,9, "Bavaria" (Munich, Germany) - mayuro miliyoni 368,4.

Si chinsinsi amene ndi ofanana Luso la magulu kupikisana mwayi mukhonza kuwapeza chifukwa cha kamangidwe nzeru za nsapato masewera. The kampani ndi sitiroko amphamvu wa dzina mtundu patsogolo pa Boutsen - pachikhalidwe mtsogoleri wa zochitika yaikulu ya chitukuko masewera. «Brain» Nike ili Beaverton (Oregon), kuchokera zilandiridwenso mwangwiro American walenga mpikisano kwambiri nsapato - nsapato Nike wosachedwa. Iwo kutchula nzeru zonse Ulili Control luso. N'zochititsa chidwi kuti anali kuyamba ndi osewera okha. Choncho, Andreas Iniesta, yemwe amaseweretsa kwa Barcelona, kamodzi anadandaula za khalidwe kuwonongeka kwa ulamuliro mpira mu nyengo ya mvula. (Izi ndi zina mwa za English Premier League, amene amasewera aliyense machesi wachitatu mu mvula.)

Lero, watsopano akufuna kampani nsapato Nike imakhudzana ndi kupambana, iwo asankha okha Cristiano Ronaldo ( "Kulipodi" Madrid), Cesc Fabregas ( "Barcelona"), Sergio Aguero ( "Manchester City"), Zlatan Ibrahimovic ( "Paris Saint-jarma" ), Andrei Arshavin (Russia timu ya dziko, "zida" (London)). zipangizo zatsopano amapereka zonse nyengo yokonza mpweya wambiri wa ulamuliro mpira, mikangano ndi kukhudzana. Izi nsapato akatswiri analenga polingalira liwiro ndi akuyendetsa katundu pamwamba zofewa. Patsogolo, akuchita "kupotoza mpira" 50% kudalira katundu wa nsapato zawo.

Makamaka, Andrei Arshavin kamodzi anafotokoza mu kuyankhulana ndi cholinga chake Chipwitikizi "Braga" mu League odziwa nsapato nzeru kamangidwe.

Mtsogoleri dziko mu othamanga nsapato ndipo chovala kampani Nike nsapato amapereka kwa aang'ono kwa akatswiri. Kuyambira 2013 osiyanasiyana zitsanzo zikuphatikizapo makalasi: Glide, Veloce (mpaka 2013 - Chozizwitsa), Superfly, nthunzi, Apambana. Izi osiyanasiyana a zanyengo - kuchokera nsapato kwa oyamba ndi osewera akatswiri. Ndi kuwuka kwa luso mogwirizana kumawonjezera manufacturability - kuchokera "tingachipeze powerenga" zipangizo lonse la zaka danga.

Chigonjetso nsapato (gawo loyamba) ndi ntchito, poyerekeza ndi mtundu pafupifupi msika, ali Chigwa kupanga zikopa kuphimba mkati - insole nsalu amapereka spikes zina. Ntchito zabwino za mbadwo wakale wa sayansi. Nsapato anaikira Amateurs ndi oyamba kusewera sporadically. Mtengo chifukwa - kwambiri demokalase.

Inakhazikitsa Nike nsapato Glide kuimira patsogolo mu Luso la lonse lapansi. omvera awo: okonda kusangalala ndi magulu theka-akatswiri. Ntchito yokumba chikopa chitukuko "Nike" Umisiri - taedzhin, mu yekha - zakuthupi mpweya gulu.

Veloce amagwiritsa ntchito zipangizo mofanana kalasi m'mbuyomu, koma zikugwirizana ndi thandizo la zipangizo zatsopano wopanda msoko. Field ya ntchito nsapato (m'malingaliro athu) - 1 ndi 2 mpira mgwirizano magulu.

Chonde mwatsatanetsatane za kuperekedwa ndi Nike nsapato nthunzi, yemwe amaseweretsa amene ndi kowala akatswiri, kuphatikizapo Cristiano Ronaldo. Ganizo chitsanzo ndi kukwaniritsa liwiro chidzikhala chovomerezeka. Top zothamangira zopangidwa microfiber (woonda yokumba khungu TEIJIN). Izo mwangwiro ndinazolowera phazi la player lapansi. Kuchokera kunja kapangidwe mbali zili ndi chinachake ngati gofu mpira. mpumulo Zimenezi kukhudzana bwino ndi mpira ndi moyenera, azingochita ake. The akalowa zochotseka ya kupanga zinthu EVA ZINAWATHERA - odana ndi malo amodzi, odana ndi bakiteriya, zotanuka pa kutentha ndi mkulu ndi otsika, kodi kachilombo chinyezi ndipo ali mantha kungolandira makhalidwe mkulu. Nkhani za Nike nthunzi nsapato yekha ndi kopitilira muyeso-kuwala fiberglass.

Spikes raznonapravleny pansi pamwamba pa kukhudzana bwino ndi udzu pamene udzu osewera jerks ndi zidule. Komanso amapereka kusintha minga sapota pa.

Yopangidwa ndi nsapato chomwecho kampani - Nike - wosachedwa kugwirizana ndi wotsimikizika kuukira, see ndi liwiro, ulamuliro katswiri wa mpira. Komanso, aliyense angathe kukatenga chitsanzo kalembedwe wake wa sewerolo.