CPM - ndichiyani? Kagwiritsidwe CPM malonda?

Ndi kukonza TV ndi contextual malonda ndawala pa maukonde, wotsatsa aliyense linaŵerengera bajeti wake woikidwiratu. Makasitomala malonda ndawala nkofunika kuona mmene ndalama allocated kukhazikitsa, kaya ndalama yaikulu ndi mphamvu zimene akuchita ntchito ngati anafuna. The mawerengedwe a dzuwa la malonda mankhwala popanga mapulani TV zochokera zizindikiro zingapo, mmodzi amene ali zosonyezera CPM. Kodi chithunzi ichi momwe ntchito - tikupeza pansipa.

CPM - chake kuli kofunika

Kodi CPM malonda, wakhala kuyambira m'zaka lomaliza. The gawo ntchito yokopa anthu onse malonda zimene zinachitika pa TV. Yofalitsa, TV ndi mawailesi okwerera kugwiritsa ntchito chithunzi ichi kuwerengera ndalama malonda. CPM ntchito ngati pamene izo zifika pa mtengo wa malonda anasonyeza si kopita limodzi ndi zikwi za ogula zotheka. Pa nthawi yomweyo, ndipo anaikidwa mu makope mawu. Eni nsanja malonda ndikanakhoza kokha ntchito ndi makope awo ndi cholinga thematic, kotero mlingo CPM anatsimikiza, malonda, kutenga nkhani mtengo uwu unkayenda.

KUFOTOKOZERA CPM

A tanthauzo yosavuta CPM - mtengo pa sauzande. Likuchokera ku dzina la gawo mawu English mtengo-Per-Chikwi, kumene M - ndi numeral Roma, kutanthauza 1000. Choncho, funso kodi CPM, mukhoza kunena kuti ndi malipiro pa zikwi malonda yamunthu. Nthawi zambiri pali zolengeza pa masamba a manyuzipepala ndi magazini, nthawi zambiri ankaimba pa wailesi kapena kuwerenga pa TV - wamkulu mlingo wa chinthu ichi.

Kuwerengetsa yokopa CPM malonda Intaneti

Pa Internet, ntchito za malonda ndi zambiri kusewera mbendera - anthu zosasangalatsa Pop akuluakulu amene ali otchuka ndi ogwiritsa, ndi amene kubweretsa ndalama kwa mwini nsanja malonda. The otchuka malo, anthu ambiri kuyang'ana pa tsamba lino ukonde, malonda zodula pa malo ndalama makasitomala.

Otsatsa chidwi ndi zotheka chiwerengero chachikulu cha owerenga amene anaona mbendera. Choncho, kodi CPM, akhoza wasonyeza mwamasamu motere:

CPM = (mtengo okwana dongosolo malonda) / (anakonza chiwerengero cha maganizo patsiku mbendera) * 1000.

Tsopano zikuonekeratu, CPM - icho chiri. Malonda ndi amodzi mwa zizindikiro zofunika kwambiri. An wotsatsa mukhoza kuwerengera ndalama muyenera kulipira mwini wa malowo kuonetsetsa kuti mfundo wasonyeza ogwiritsa chikwi pa maukonde.

Zowoneka, mawerengedwe Chitsanzo ndi chitsanzo yosavuta. Mtengo wa kuwayika ndi mbendera pa malo a zipata ndi Mwachitsanzo, $ 400 pa mlungu ziwerengero webusaitiyi limasonyeza kuti sabata kusakatula malo pafupifupi 10 chikwi. Adadandaula. Choncho, mawerengedwe yosavuta amapereka phindu:

CPM = $ 400/10 000 * 1000 = $ 4 pa chikwi zidindo koitanira zambiri.

Otsatsa malonda ayenera kumvetsa kuti losavuta chionetsero cha mbendera pa webusaiti thematic ndi makamaka nkhani. Palibe chitsimikizo kuti anthu onse zikwi khumi amene anapita tsamba, onetsetsani kuti alemba pa mbendela. ngati Mlendo ndikufuna akulumikiza kapena ayi - zimatengera pa chikoka cha mbendela ndi mfundo zimene munthu analemba pa izo. Aliyense malo chofunika kupereka deta yanu yonse kuwerengera CPM mwina. N'kwabwino kwa mwini malo, inu mukhoza kumvetsa. Koma malonda, ubwino wake ndi osangalatsa wosuta mapeto aphatikizidwa ntchito makasitomala.

Support gawo CTR, njira mawerengedwe

Kuti kuchepetsa kuganizira wina chizindikiro - CTR index. dzina komanso akubwera kuchokera m'Chichewa ndi kwathunthu kumveka ngati pitani-kudzera mlingo - CTR mlingo. CTR limasonyeza mmene anthu ambiri kutsamba pa mbendera ndi kupita kasitomala tsamba malonda. gawo ili zimadalira kulondola kwa malo osankhidwa, chifukwa yoyenera ndi zofunika malonda kuyang'ana kwambiri, n'zotheka kuti mlendo chidwi mfundo ndi kudina pa mbendela. The njira ya kuwerengetsa chizindikiro ichi chiri motere:

CTR = (nambala ya owerenga kuti kutsamba pa mbendela) / (munakonza chiwerengero cha maganizo pa tsiku Chabwino) * 100%.

Mwachitsanzo, ngati anthu 20 zikwi amene anaona malonda, atsatira kugwirizana ogwiritsa 800, ndiye CTR ndi 800/20 000 * 100 = 4%, limene liposa malire m'munsi.

Empirically kutsimikiziridwa kuti CTR osachepera 3-5%. Ngati nanga ndalama pa makasitomala angathe adzakhala upambana phindu kuyembekezera, ndipo otsatsa tidzakambirana operewera.

kugwiritsa zolozera

CPM angagwiritsidwe ntchito posankha yopapatiza chandamale omvera. Mwachitsanzo, pamene kulamula mbendera malo nsanja amapereka otsatsa zokhudza zaka, jenda, malo okhala, zofuna za alendo onse akalembetse m'kaundula. Choncho mbendera anakhumba imapezeka kuti owerenga anthu, limene tinachita malonda inaŵerengeredwa. bajeti ya msonkhano pa nthawi yomweyo amadya chuma ndi efficiently.

Muyeneranso kuganizira ntchito ziwalo mpaka kalekale. The kawirikawiri mlendo chomwecho amaona chimodzimodzi malonda mankhwala, ndi ndalama zambiri debited ku otsatsa, koma makasitomala pa makasitomala pamenepa salinso amakhala. Choncho kulemba mawerengedwe akalozera CPM ndi CTR molumikizana ndi kusanthula zakuya za mfundo operekedwa ndi nsanja iyi malonda kubweretsa zotsatira adafuna makasitomala.

Mfundo ina imene iyenera n'komwe kumayambiriro kwa msonkhano. Malipiro akhoza poyera kapena mwa mawu a CPM, kapena CTR. M'mawu ena, makasitomala ayenera kudziwa akamanena za malonda modulo CPM mbendera - si kulipira pitani, koma okha koitanira mankhwala oonetsa

Polongosola mwachidule

Atafunsidwa ndi CPM, mukhoza kunena kuti njirayi ndi imodzi yofunika kwambiri mu kusanthula mtima kwa malonda makamaka, ndiponso ayenera kuganizira pamene kuwerengetsa malonda bajeti. N'komwe ndi kuchuluka kwa ojambula ananena kuthekera makasitomala zambiri malonda, ndipo mtengo wa Kusinthaku mbendera pa malo angapo ndi ofanana cholinga thematic. Popeza magawo awa, n'zotheka kuwerengera dzuwa la inayake malonda nsanja ndi bwinobwino adziwe malonda bajeti.