Malonda, Marketing Nsonga
Malonda mfundo Basic
Marketing mfundo chavumbulidwa kasamalidwe ndi ntchito nzeru za mfundo, ndicho, mu gulu la zachuma ndi kupanga kuti zikathandizire cholinga cha aliyense wa ogula la zonse achibadwa ndi katundu zachuma. Pa mfundo imeneyi, tikhoza kudziwa kuti malonda a - ndi dongosolo Integrated kwa gulu la ulimi ndi malonda mankhwala Kwatha, zomwe cholinga chake ndicho kukhutiritsa zosoŵa zonse msika, komanso kupeza phindu chuma ku zinthu zimenezi. Koma ntchito yofunika kwambiri ya dongosolo lino ndicho kukhala ndi njira zothandiza ndi njira za makhalidwe zinthu kumsika chifukwa kuphunzira zinthu zachuma.
Mu msika lero zovuta kulankhula momasuka ndi kutsimikizira kuti zinthu zoperekedwa ndi kampani kumene zinapangidwa bwino kwambiri kuposa imene Umafuna alikomweko. Mu malo mpikisano aliyense kayendedwe, khwerero liri, angakhale ang'ono angathe kukhala zoopsa. N'chifukwa chake pali kufunika ndikuganiza ndi kukonzekera chonse cha ogwira ntchito, chifukwa aliyense amene abwera kwa malonda akufuna Mokhumbira.
Kuweta malonda mfundo kudzakuthandizani kudziwa zambiri mu sayansi yovuta, koma chidwi kwambiri.
Lingaliro choyamba chimene muyenera kukumbukira - ichi ndi kufunika ndi tanthauzo lenileni limene munthu amamva china zofunika kwambiri pa nthawi yino. Azidziwe lingaliro ali ndi muyezo gulu:
1. Malinga ndi zimene zimayambitsa zingakhale: kobadwa nako (chakudya, zovala) kapena kugula (kupambana, ndalama, kutchuka).
2. Chifukwa cha mmene thanzi ndi boma ambiri amazifuna kungakhale: zabwino (maphunziro, masewera) kapena zoipa (mowa, kusuta).
Chachiwiri, onetsetsani kuti kubwera imathandiza ogulitsa malonda woyamba - mfundo cholinga. Izi chabe generic akuti, kudzera amene muyika mumachitidwe mfundo ndi akamanena za malonda, chifukwa ndi cholinga - ndi kufunika mu chilengedwe panopa msika wakhala mwachangu. Tikumbukenso kuti ndi njira yokhayo yodalirika kuti kwathunthu ndipamene khalidwe la anthu amene ogula.
Wachitatu akuti - chosowa. Ndi zofanana kwambiri m'chilengedwe nyimbo, koma losiyana chakuti zosowa kale anatenga ndondomeko ya maonekedwe enieni.
Chachinayi, lingaliro la motere nawatsimikizira ku yapita atatu. Ndikukhumba - mothandizidwa ndi chifuniro cha munthu wosowa.
Atadziwa izi malonda mfundo zikuluzikulu zomwe zingaoneke lophweka ndi banal koyamba, tingathe kukwaniritsa kupambana kwakukulu, ndithudi, pokhapokha ngati ntchito bwino ndi kudziwa adapindulapo.
Lero ndi zosatheka mwamtheradi kwa Musaone kufunika kwa sayansi yomanga njira ya ntchito msika, kwenikweni angagwiritsidwe ntchito mokweza kulengeza okha, malondawo woukira boma latsopano ndi nzeru mankhwala kukopa makasitomala atsopano ndi kukuza msika mankhwala amenewa. Njira kusuntha kwambiri, ndipo aliyense ogwira ntchito ayenera paokha kusankha njira imene idzagwe, limene mbali kulabadira, ndipo sanali bwanji ntchito wa kampani, koma Mulimonsemo saloledwa kuyiwala za mfundo zikuluzikulu za malonda.
Choncho, n'zosatheka kuwerengetsa mmene makampani ndiwo anawerengedwa padziko lonse, amene kupereka yemweyo kapena ofanana kwambiri mankhwala, ngakhale izi, wina ndi zochitika zopambana ndi kupeza phindu lalikulu pamene anthu ena anatsala, satha kulankhula momasuka ndi kusonyeza kuti lotereli. Zachitikiranji zimenezi? Ndi yosavuta. Chifukwa chake n'chakuti kampani kulephera anaiwala za mfundo zikuluzikulu za malonda, amene ali lophweka, koma amazipanga efficacious!
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