Sakani pa intaneti. Nkhani.

PR pa intaneti. Nkhani.

Malo amtunduwu amalola bungwe kulandira nkhani ndi kupeza zinthu mosavuta komanso momasuka popanda oyenerera, kumathandiza kupanga ndi kulimbitsa chizindikiro cha kampani, chithunzi cha machitidwe ndi PR.

Chifukwa cha webusaitiyi, mukhoza kuthetsa mwamsanga vuto lopanga omvera okhulupirika a mapulogalamu a intaneti, kuti akhudzidwe.

Webusaitiyi ili ndi kusakanikirana, komwe kumakupatsani kulandira ndemanga, kufufuza bwinobwino mkhalidwewu ndikuyankha moyenera panthawi yake.

Intaneti ndi njira zamagetsi zoyankhulirana ndipo ziri ndi ubwino wambiri pa njira zina zoyankhulirana zambiri ndipo ziri ndi mwayi waukulu wopititsa patsogolo PR mu intaneti.

Zotsatira za kutumiza mabuku pa zofalitsa pa intaneti zikufanana ndi zotsatira za kuika mabuku muzofalitsa. Zina mwa ubwino wa chitukuko chotero ndi kutalika kwake (mwinamwake, kosatha) kwa nkhani yomwe ili mu malo osungira.

PR-zochitika pa intaneti ziyenera kukhala zogwirizana ndi ndondomeko zowonetsera kapena kusunga poyamba PR-zochitika, ndipo zikhale mogwirizana ndi ntchito yonse ya PR.

Katswiri wamaphunziro a pulogalamu yapamwamba amayenera kufufuza chithunzi pa intaneti ndi kuyesa momwe ntchitoyo ikuyendera mukamaliza ntchitoyi.

Ndikofunika kusankha njira zoyenera zolimbikitsira intaneti malingana ndi bajeti, zolinga za omvera, zolinga za kampani, chidziwitso cha ogwirizana, makhalidwe ndi zina zomwe zimapanga ntchito ya katswiri.

Mutu Ya.

Chithunzi cha bungwe

Zoyesayesa za asayansi kugwirizanitsa mbali zonse za fanolo mwa kutanthauzira kamodzi ndi kupereka lingaliro lolondola, langwiro la izo sizinawonekedwebe mopambana. Chifukwa tanthawuzoli liyenera kulingalira za kukhalapo kwa ziwalo zamaganizo ndi magulu a mapangidwe ake, udindo wa zizindikiro mu chilengedwe chake. Pa nthawi imodzimodziyo, kupambana kumachitika mkati mwa gulu lirilonse lomwe likuwunikira.

M'nkhaniyi, lingaliro la "chiyanjano" likuyenera kumveka ngati kusagwirizana kwa zinthu zonse za kuyankhulana kwa kampani, kufotokoza lingaliro lofunikira la kampani kwa anthu ndikupanga yankho lolondola lomwe limapangitsa kukhulupilira kwa makasitomala ndi anzawo ku kampani.

Chofunika kwambiri kumvetsetsa kuti chikhalidwe cha chiyanjano ndi chofunika kwambiri ndi funso lake. Ili ndi mawonekedwe apamwamba (onani Chithunzi 1.1). Mbali iliyonse imakhudza chapamwamba chapafupi. Kusankhidwa ndi chinthu chofunikira ndi chifukwa chakuti zigawo zofananazo zimadziwika ndi zigawo zofunikira kwa anthu osiyanasiyana.

Chithunzi 1.1 - Chithunzi cha chithunzi cha bungwe ndi A.N. Chumikov

Chitsanzo china cha mawonekedwe a mawonekedwe akuwonetsedwa pa Chithunzi 1.2. Pachifukwa ichi, zigawo zinayi zikudziwika: chithunzi chofunikira, chithunzi chakunja ndi cha mkati, chithunzi chomwe chilipo. Chofunika kwambiri pano ndi chinthu choyamba - maziko a fano. Pambuyo pake, ndi iye amene amatsimikizira kulengedwa, chitukuko ndi kusunga chithunzi chabwino cha kampaniyo. Chifukwa chake maziko ake onse amamangidwa.

Chithunzi 1.2 - Chithunzi cha chithunzi cha bungwe la B. Gye

Chithunzi cha bungwe chingakhale chosiyana kwambiri ndi magulu osiyanasiyana a anthu, chifukwa khalidwe lofunira la maguluwa mogwirizana ndi bungwe lingasinthe. Kwa ichi muyenera kulingalira zigawo zotere za omvera monga:

A) ogula;

B) ogwira ntchito;

C) mdziko lonse;

D) dera lanu;

E) okondedwa;

F) nyumba za boma;

G) mabungwe a boma;

I) gawo lachuma.

Gulu limodzi ndi lofanana lingathe kuwonetsedwa m'njira zosiyanasiyana (kapena kuyesetsa kumvetsetsa) ndi azimayi, mabungwe a boma, anthu am'deralo ndi amitundu yonse. Mwachitsanzo, kuti dziko lonse likhale lalikulu, udindo wa kampani ndi wabwino. Kwa mayiko apadziko lonse, makampani apadziko lonse amatha kukhala "nzika zapadziko lonse." Kwa okondedwa, kupikisana kwakukulu kwa malowa n'kofunika. Kugwirizana kwa malingaliro okhudza kagulu ka magulu osiyanasiyana a anthu kumapanga lingaliro lalikulu ndi luso la bungwe.

Ndikofunika kwambiri kugwira ntchito ndi gawo lirilonse la anthu. Malingana ndi zomwe ndinakumana nazo, ngati simukulankhulana ndi aliyense wa iwo, ndiye kuti mukudziwitsitsa gululi mumakhala malingaliro awo. Chimene chimakhala chotchinga cholephera ndi chidziwitso chotsatira cha chidziwitso.

Kotero, pomalizira ife tikuwona zotsatirazi. Chithunzi ndidongosolo losiyanasiyana, lopangidwa ndi mitundu yambiri ndi katundu wambiri. Pogwiritsa ntchito mapangidwe ake, m'pofunika kuimiratu zinthu zomwe zimagwiritsidwa ntchito komanso kulingalira magulu onse a anthu.

1. Sohina, I. Ndondomeko za chikhalidwe cha kampani / I. Sohina // Advertology.Ru - 2005. - [electronic resource]. - Magazini ya Electron / RIP-holding - M.: Kislovskiy Nizhn. Per., 3, 1999. - Access mode: http://advertology.ru/article16598.htm
2. Chumikov, AN Public Relations: Chiphunzitso ndi Kuchita [malemba] / AN Chumikov, M. P. Bocharov. - Moscow: The Case, 2006. - 552 p.
3. Gordin, I. Chithunzi cha bungwe ngati chinthu choyang'anira / I. Gordina // Laboratory of Advertising, Marketing and PR. - 2007. - No. 1 (50) [electronic resource]. - Electronic Journal / RIP-Holding - M:: Kislovsky Nizhn. Pa., 3, 1998. - Kupeza njira: http://www.advlab.ru/articles/article565.htm
4. Gee, B. Chithunzi cha olimba. Kukonzekera, kupanga mapulani, kupititsa patsogolo [malemba] / B. Gee - SPb.: Nyumba yosindikizira nyumba "Peter", 2000. - 224 p.

Mutu Ya.