Ziletso "Zara". masitolo Zara mu Moscow

Zara - Spanish ritelo unyolo, amene ntchito kwambiri za ulimi ndi kugulitsa zovala ndi Chalk. Kampaniyi mwini zopangidwa monga: Uterqüe, Bershka, Massimo Dutti, Kokani ndi Nyamuliranani, Oysho, Stradivarius, komanso leni Zara ndi Zara Home. Masitolo mu Moscow ndiponso mizinda ina ya padziko lonse kupereka mizere angapo zovala makasitomala awo.

History kampani

Brand "Zara" chaonekera akutali 1975, pamene Amancio Ortega ndi mkazi wake woyamba Rosalía Mera anatsegula sitolo choyamba. Inali mu mzinda wa La Coruna ku Spain. Ndi inu apo tsopano, ndipo ofesi yaikulu ya kampani.

Gulani kupanga ndalama eni. Ndipo Amancio Ortega anayamba kutsegula malo ogulitsira latsopano kudutsa Spain. Kwa '80s anali redesigned, njira yopanga ndi malonda mankhwala. Zonsezi zinachitika ndi cholinga chimodzi - mofulumira kuti kukwaniritsidwa ndondomeko.

Mu 1988, kampani anayamba kutsegula masitolo zawo kunja. Zonse zinayamba ndi Chipwitikizi, ndiyeno - United States, France, Mexico, Belgium, Sweden, Greece ndi mayiko ena. Mayiko kuwonjezeka lero imafika ku mayiko 88. Choncho panali Zara m'masitolo mu Moscow.

The assortment wa kampani

Kupanga ndondomeko kulola ife kuti apange magulu atsopano a zovala masiku 10-15 chabe. Ichi ndithu zosakwana mu mabungwe ena (pafupifupi mpaka miyezi isanu ndi umodzi). Chifukwa amenewa mofulumira mayendedwe "Zara" kumathandiza kuti 12 000 zatsopano pachaka. Anapeza ali padera mu kutsegula kwa ogulitsa latsopano. Chifukwa mankhwala kampani uyu amaonedwa angakwanitse ndipo mosavuta ambiri. Tikulengeza osiyanasiyana ake "Zara" si chinkhoswe.

masitolo Zara mu Moscow ndiponso mizinda ina kupereka ogula mizere angapo mankhwala:

• Female, amene chopangidwa ndi ulusi achilengedwe (silika, thonje, ubweya). Kalembedwe zitsanzo - zokongola malonda. Kodi tikuyandikira zinthu mzere uwu kwa akazi a zaka zapakati pa zaka 25 ndi 45, amene amakonda kukongola, khalidwe ndi chitonthozo.
• mzere anthu amapereka zitsanzo za kalembedwe tingachipeze powerenga malonda.
• Momwe Ziriri Pano, kuphatikizapo mankhwala tsiku ndi tsiku kwa amuna ndi akazi. Yodziwika ndi Kuwonjezera zigawo kupanga nsalu kuchepetsa ndalama.
• Youth mzere. Pamafunikanso zitsanzo za masitaelo angapo (masewera, kalabu, wamba). Zamgululi zosiyana yowala mitundu, zachilendo Mlomo. Zithunzi anapereka kulola kuti tisonyeze payekha awo kudzera zovala anali. mankhwala amagulitsidwa pa mtengo wotsika.
• mzere Ana nsalu achilengedwe.

Brand Zara Home amapereka osiyanasiyana mankhwala kunyumba ndi zamkati.

Malonda maukonde "Zara"

Pakali pano, malonda maukonde "Zara" zikuphatikizapo zikwi ziwiri mfundo zimene anam'gulira. M'mayiko 88, pali masitolo Zara.

Mu Moscow, boutiques mtundu wa zili malls ambiri. Zikuphatikizapo kugula likulu "City Ryazan prospectus" kugula likulu "Yuro Park" TC "Okhotny Ryad" TRC "Atrium".

Akapita masitolo Zara mu Moscow, aliyense wogula angathe kugula mankhwala khalidwe pa mtengo angagulidwe.