Adidas masewera thumba - mayiko ndi chitonthozo

Kwa zaka zambiri anthu sportswear mtundu "Adidas" ndi kuthandizira kupikisana mu masewero osiyanasiyana. Nthawi zambiri izi zimachokera ndi World Cup. Ndiyamika mpira otchuka, mlengi wa kampani "Adidas", lomwe pano padziko lonse, Adolf Dassler, anayamba kupanga zabwino ndi wotsogola sportswear ndi nsapato.

Mu mzinda wa Herzogenaurach, limene lili mu Bavaria, tsiku lachitatu wa November chimodzi zikwi mazana asanu anabadwa Adolf Dassler. Mayi anga anali munthu laundress, bambo wake ankagwira ntchito ngati wophika. Adi (monga momwe adziwikira) inamera wodzichepetsa chete mnyamata, ankakonda nyimbo ndi mabuku. Ndipo iye anali ndi chilakolako cha panyumba mpira. Mnyamatayo anali wosimidwa fani ndi kuonera masewera.

Pambuyo 1915 vuto la banja Dassler kwambiri sakuyenda. Poyamba, iwo mawu apo, ntchito ochepa. Mu 1920, Dassler banja anaganiza kuyambitsa bizinezi yawo - kutsegula msonkhano wa nsapato kusoka. Location pakuti iyi inali zovala mayi anga. Amayi ndi mlongo Adi ndawala chitsanzo ndi Adolf, m'bale wake Rudolf ndi atate wake - mwachindunji Mlomo. The mankhwala woyamba wa bizinesi anayamba kugona slippers.

Zamgululi banja Dassler unakhala wotchuka, ndipo ichi pali umboni phindu Rudolph, yemwe anali nawo malonda ndipo anali ndi mphatso zachilengedwe mderali. Patatha zaka zinayi, abale kulenga fakitale nsapato. Kuwonjezera m'banja lathu, kale 20 antchito amalipidwa. Mu 1925, ndi mokhudza mpira zimakupiza - Adi -sozdaot mankhwala apadera - mpira nsapato ndi spikes. Mu 1928, othamanga amagwira ku Amsterdam pa masewero a Olympic a mu nsapato za "Dassler" kampani. kampani kutchuka chawonjezeka.

Nkhondo itatha (1945), chifukwa cha mkangano pakati pa abale awiri, kampani kugwa popanda. Mu malo ake kumeneko olimba "Adidas" (mwini - Adi) ndi "Puma" (mutu - Rudy), zomwe akhala Otsutsa owawa mu zonse.

Lero, kampani "Adidas" - kutsogolera mtundu wa katundu masewera. Thumba "Adidas", monga othamanga ambiri, ichi ndi chinsinsi bwino mu mpikisano. mankhwala amenewa yodziwika ndi ergonomics mkulu ndi durability. Matumba "Adidas" masewera ankaimira kampani mu osiyanasiyana yaikulu. Iwo akhoza kufooka osati masewera. Ngati mungakonde kalembedwe sporty zovala, iwo akhoza kukhala gawo la fano lanu. Thumba "Adidas" - kalembedwe ndi chitonthozo chowonjezera wina.

Lililonse masewera ali zambiri zinthu zida. Yunifomu nsapato, zida zina n'kofunika m'njira kunyamula. Kuchita izi, ndi thumba analengedwa ndi "Adidas".

kampani nthawi zonse chimakhudzana zotsatirazi mumaganiza mafashoni, kotero zopangidwa ndi nthawizonse pa nsonga ya kutchuka. Posachedwapa, mafani katundu wa kampani anaona kuti masewera matumba "Adidas" akhoza chokongoletsedwa ndi osiyanasiyana zipsera, zochita zachilendo, ofunsira nditaona, etc. Anthu ambiri monga izo.

Nsalu kapena chikopa thumba "Adidas" analenga anthu amene akufuna kukhala adzitengere ulamuliro, ndinakhala lokha zolinga mkulu ndi kukwaniritsa chimene mukufuna.

Komanso, kampani "Adidas" zimapangitsa zikwama zam'manja akazi, amuna, akazi 'm'zikwama.