Ambulera mtundu: Ubwino ndi kuipa

Lingaliro la "ambulera mtundu" posachedwapa analowa moyo wathu watsiku ndi tsiku. Tanthauzo lake, zimene chosiyana ake zizindikiro ubwino ndi kuipa. Kuti kudzakhala nkhani imeneyi.

Kuti timvetse chofunikira chenicheni cha funso, m'pofunika kudziwa mfundo za Cholinga chenicheni cha dera lino taphunzira, ndicho - chizindikiro. mawu ambiri amadziwira ena ochiritsira likutipatsa chithunzi kapena lettering wopanga mankhwala ena. Otsatsa malonda ndi kuika chizindikiro monga zisathe ophiphiritsa maganizo a mtundu pakati ogula. Ndi Mbali imeneyi ya psyche anthu amachititsa maganizo abwino a katundu ndi kukanidwa khola wa ena.

Ambulera mtundu amafuna ogwira komanso mwadongosolo "Kukwezeleza" a mitundu ingapo ya mankhwala pansi odziwika chizindikiro. Choncho zinachitikadi kuti ogula chidaliro mwa khalidwe la mankhwala odziwika Mlengi, m'posavuta kuti apeze wina, ngati iye awona dzina bwino kapena chizindikiro cha Mlengi. Mwachitsanzo, kampani imene imatulutsa zakumwa zoziziritsa kukhosi, mwana chakudya, mitanda, tiyi ndi khofi, amadziwika kuti tizivutika maina osiyana mtundu - ambulera mtundu. A chitsanzo chapadera cha izi zikhoza kukhala mtundu Nestle, Swarzkopf, koka-kola, Danon ndi ena ambiri.

mitundu zopangidwa

Lero pali mitundu yambiri ya mtunduwu:

- olumikizidwa ku makina. Bukuli lakonzedwa mankhwala limodzi kapena mankhwala, pamene mu mzere angakhale angapo mitundu. Mwachitsanzo, bala "ubwino".

- Yatsani. Baibulo imeneyi imaphatikizapo Kuwonjezera mndandanda wa katundu pang'ono kusinthidwa mankhwala (okha kope Pepsi zachilendo buluu mtundu). Pankhaniyi, ndi kuwonjezeka mu mitundu ya katundu si chofunika.

- The mtundu ndi kutambasuka kwa. strategy Ichi chizathandiza wopanga kubala zatsopano pansi pa dzina alipo. Mwachitsanzo, magulu atsopano a matumba wotchuka mtundu. Pangakhale chiwerengero cha maere, koma dzina sichinasinthe.

- liniya. zosiyanasiyana izi mu mzere Mzimuyo pamaso pa katundu wa mankhwala angapo, ogwirizana ndi cholinga limodzi (a mndandanda wa katundu tsitsi chisamaliro: mankhwala ochapira tsitsi, conditioners, masks tsitsi, etc.).

- The ambulera mtundu. Nthawi zina amatchedwa "Buku." Kwenikweni wake - mu linanena bungwe la cholinga linafalitsidwa kwambiri, kuyambira pepala chimbudzi kwa akatswiri Kosmet, kapena zovala ndi nsapato, mwachitsanzo. Chotero njira sangakwanitse kampani imene kale otchuka ndi odalirika mwa ogula.

Ubwino wa mtundu Buku

Waukulu ubwino wa kampani malonda ntchito ambulera mtundu ndi:

- ndi wosalira chithunzi cha popularization la mankhwala chifukwa kuzindikira mtundu;

- kuchepetsa ndalama nthawi kumsika. Izo sikutanthauza mtengo zikuluzikulu mtundu malonda kapena kufunafuna dzina choyambirira cha mankhwala atsopano: makasitomala amazindikira bwino chizindikiro mankhwala kapena dzina Mlengi wa;

- kuwonjezeka mu malonda chifukwa kuchuluka kwa mankhwala zolinga zosiyana.

zoyipa

Ambulera mtundu ali ndithu drawback kwambiri, zomwe ndi mbali pepala ya ubwino wake: chizindikiro, ofanana ndi chizindikiro odziwika bwino kapena chizindikiro cha mtundu wotchuka, amene amagwiritsidwa ntchito ndi fraudsters nkhani zachinyengo mankhwala osauka khalidwe. Pokhumudwa ndi chinyengo cha, makasitomala akhoza kusamutsa maganizo olakwika pa mankhwala lonse wonse.