Ilya Balakhnin: yonena, mabuku, mphoto

Kodi mukugwirizana ndi maganizo, malonda kuti ndi malonda si malo amodzi ndi kugwiritsa ntchito njira nzeru? Zinthu zamakono sikutheka kuderera udindo wa akatswiri malonda, kuyambira malowa zonse kusinthika ndi akewo. akatswiri oyenerera bwino kwambiri mmunda uliwonse, koma wochita akatswiri zosiyanasiyana ntchito ndi zonse ophunzitsidwa yekha ndi kuphunzitsa ena wapatali patatu.

A chitsanzo chapadera cha munthu amene "anapanga yekha" ndipo amati ndi pulani m'munda wa latsopano media, malonda, malonda ndi malonda aya - Ilya Balakhnin.

mapangidwe

Ilya Aleksandrovich anabadwa mu 1987 mu Moscow. Mu 2009 ndi maulemu maphunziro a Political Science mphamvu ya Moscow State University. Lomonosov. Kenako, ulemu zapita maphunziro Ubwenzi University Russian Peoples ' ndi University State wa Management. Koma ntchito zapaderazi iye analibe mwayi, ngakhale Ilya Balakhnin zonse amalankhula ndi ulemu waukulu maphunziro ake.

kuyambira pa msewu

Nditamaliza maphunziro Ilya Balakhnin anayamba kugwira ntchito mu malonda bungwe, zomwe misonkhano SMM-malonda (Social Media Marketing). Izo ndiye kuchita ntchito watsopano - Kukwezeleza Intaneti. Balakhnin mofulumira anakhala Ace m'munda watsopano, ndi chifukwa, monga iye, bungwe si ntchito bwino, mwamsanga anamusiya.

malonda omwe

Balakhnin akutsegula ntchito yake - kuthandizira panzeru Paper ndege, amapereka osiyanasiyana ntchito monga: SMM-malonda, kutentha ndi kukopa chandamale omvera, Logos ndi abwino makampani, komanso kukula kwa ntchito yophunzitsa. Pa nthawi, bungwe ndi bwino malonda bungwe mu Moscow, malinga RAAR. kampaniyo ali oposa 400 bwino milandu, amene analenga ulemerero wake.

Self kuwerengetsa

Kubweza kwa okondedwa ndi CEO Ilya Balakhnin wa bungwe akuti okha zosangalatsa. Iye amadziwika gulu lake motere: ". Tili - kampani kiyi kufunsira mu Russia" Chotero mawu amphamvu, Iye akutsimikizira zambiri makasitomala, ntchito ndi misika konsyumerskimi. Kuona ntchito yake, Ilya Balakhnin mwaulemu kwambiri ananena za makasitomala awo, kuwayitana iwo capitalized. Mwina pagona munthu zinsinsi zazikulu za bwino bungwe la. Kasitomala - kuposa chilichonse.

Ponena za zimene zinamuchitikira, Ilya Balakhnin akufotokoza maganizo zaka zinayi zapitazo, Paper ndege anapereka ntchito yosavuta: kukula revenues ruble imodzi yokha pa chaka. 2014 wopambana kwambiri chifukwa msika lonse, ndipo wakula ndi leaps ndi malire, ndi 36%. Kenako, kampani kusoŵa ndi chifukwa vutoli, anaopa kugwa kwa chuma. Theka loyamba la chaka anatsimikizira mantha - dontho pafupifupi 9%. Ndiye ife anapezerapo ntchito zingapo, kuphatikizapo wapadera chifukwa msika anasintha kwa malonda anamanganso njira malonda angapo. Chifukwa cha zimenezi, anatseka 2015 ndi kukula ndalama za 12%.

kampani zasintha kwambiri chaka chino:

- chiwerengero cha ogwira ntchito chinawonjezeka ndi 10%;

- malipilo chinawonjezeka ndi 1/3;

- zolowa anali 7%.

The Agency zagwiridwa latsopano dongosolo maphunziro wogwila ntchito kupitiriza kukhazikitsa amatsamira. Iwo anamaliza ntchito zoposa 100 28 misika. Anayambika kuwonjezeka dera. Ilya amanyadira aliyense wogwira ntchito ponena kuti akatswiri yekha.

chiphunzitso

Mu 2010, Ilya amapereka mwa IABC / Russia watsegula ndi yophunzitsa luso ntchito - Idealogy sukulu. ikugwiridwira - makamaka ndi kaganizidwe, ndi fakitale maganizo atsopano. Ilya Balakhnin ndi rector Idealogy Chatsopano Media otchukanso Squat, yunivesite choyamba cha tsogolo mu Russia. Woyamba Russian njira zolankhulirana sukulu Media Social ndi njira ya maphunziro zina "Strategic Communication pa TV latsopano." Ulendo ku sukulu anakhala Balakhnin kuyamba mu ntchito yatsopano - mphunzitsi.

Media latsopano

Makamaka zokonda ndi ogwira ntchito kutsogolera chikhalidwe TV Ilya Balakhnin amapereka chida malonda, monga Chatsopano Media. Ponena za atolankhani latsopano, iye amaona kuti lero sipafinikanso kudziŵitsa, ndipo ayenera kuyesetsa kuchita ogula akulumikizana ndi wogulitsa. Zimenezi zimabweretsa devertikalizatsii utuluke kulankhulana, anthu lero afika zambiri kuchokera kulikonse, ndipo wapanga zolimba fyuluta zambiri, choncho m'pofunika kukhala kofunika kwambiri kukhazikitsidwa ubale yopingasa wokhulupirirana ndi makasitomala.

Mu kuyankhulana ndi Ilya Aleksandrovich nawo zinthu zowonetsera kupambana kwa yokopa malonda pa Intaneti. The chinkafunika waukulu Ilya Balakhnin otchedwa chinkhoswe, iye anati chakuti lero pali kuchoka kwa omvera nawo ntchito zidazo. Pamene ntchito zipangizo bongo ndi njira wopepuka amanena za mtundu uliwonse angathe kuonjezera buku zokhudza omvera.

Balakhnin lero

Pa zaka zapitazi 8, Ilya ali pabwino wokha ngati katswiri kutsogolera ndi pulani m'munda wa atolankhani latsopano ndi malonda aya. Ngongole mazana wake milandu, unyinji wa makasitomala okhulupirika ndi mgwirizano ndi makampani akuluakulu onse mu msinkhu zoweta ndi mayiko. Monga mbali ya bungwe wake Paper ndege ndipo ngati mlangizi palokha Ilya akhoza kugwirizana ndi makampani zazikulu monga "Skolkovo" banki "Russian Standard», Microsoft, kutsogolera ntchito ma mu Russia, makampani padziko lonse, monga "koka-Cola" mabanki, akuluakulu a pakati ndi mabizinesi lalikulu ndipo ngakhale limati lonse. Mwa malamulo bwino ndi bungwe lake lili ntchito mliliwu angathe kupititsa mu limati Internet chilengedwe, zinachitikira yokopa kulankhulana kuteteza takeovers ankhanza.

Trainings ndi zokambirana

Ilya Balakhnin, amene yonena ndi umafananirako kuti malonda, mosangalala okonzeka kugawana nzeru ndi chidziwitso ndi oyamba. Iye ndi woyambitsa wa trainings ndi zokambirana. Mmodzi wa kalasi lake lomaliza mbuye amatchedwa "Kodi kupindula chikhalidwe TV," izo Cholinga kuphunzitsa mwaluso ntchito ndi kupindula SMM amene sanamvebe bwanji.

Monga Sipikala Balakhnin yogwira mu misonkhano sayansi ndi othandiza semina, izo kumaonekera zinthu zingapo zilumikizano za malonda ndi mayanjano. Balakhnin zambiri amachita ngati katswiri ndi mlangizi kwa oyang'anira ntchito ya magulu. nkhani wake anakopeka kwambiri kwa ophunzira ambiri mayunivesite otchuka dziko. nawo amakhala misonkhano ambiri yapamwamba pa malonda ndi kupititsa.

buku

Ilya Balakhnin, amene mabuku tsopano m'gulu pamwamba kwambiri mabuku pa malonda, panthawi ina anazindikira kuti kale chinachake kuuza anthu. Mu 2011, "mpainiya Russian TV latsopano" amangonena kuti, anayamba kulemba buku limene cholinga chake ndi kukambirana zimene wake wolemera mu chitukuko cha latsopano malo atolankhani kuti wakhala analandira mwa Iye Inde kulankhulana mobwerezabwereza ndi atsogoleri malonda a dziko mu njira yothetsera zovuta kwambiri malonda ntchito. Kuphatikiza "mutu" Ilya wa zasulgi kwambiri wotchedwa "New Media Guru".

Mu 2012 Ideabooks Yofalitsa Yofalitsa House zafalitsa buku la Eliya "yopingasa dziko. Chuma, luso, media latsopano" Pa mtima wa buku lino zinachitikira kumanga bizinezi luso, kufunsira, ntchito yaikulu kufunsira. Mu bukhu, Ilya Balakhnin, ndemanga za ntchito imene yatsala ndi yaikulu Russian malonda, kuyesera kupereka lingaliro kwa owerenga kuti mudziwe analowa nyengo yatsopano imene njira yakale sizikugwira ntchito. Choncho muyenera zonse kuphunzira ndi kukhazikitsa njira nzeru, pogwiritsa ntchito zinthu zatsopano TV. Buku analandira zambiri ndemanga zabwino ndipo adzakhala zothandiza ogwira ntchito dera la malonda ndi malonda. Balakhnin komanso Mlembi angapo nkhani aya nzeru, mfundo zambiri, malonda ndi utsogoleri.