Kafukufuku Marketing: tanthauzo ndi chikhalidwe

kafukufuku Market ayenera kupita kusonyeza ndi ntchito zake zosiyanasiyana za m'ntchito imeneyi. Chifukwa cha miyeso zatchulidwazi katundu ayenera kukhuta ogula ndi zofunika atsopano. Zimagwirira ntchito, mawu anaimiriridwa hierarchically bungwe kugwira ntchito dongosolo ulamuliro wa gulu malonda mu msika, komanso lamulo la njira zosiyanasiyana msika ndi kuvomerezedwa kuphunzira kuyambirira iwo.

kafukufuku Marketing zachokera pa zomwe amafuna msika, monga chilungamo ndi predictability. Pakuti kuli malonda ogwira kumafuna odalirika yake zambiri, kenako kuwunika. Ilo liri mu chikhalidwe ichi, anali kuonedwa kuti ndi malangizo a ntchito pa nkhani amatha kwathunthu zosoŵa za makasitomala.

Zochokera kumwamba, tinganene kuti kafukufuku malonda zachokera mndandanda wa mfundo ndi kuthekera kumasulira kwake zina, komanso kufufuza, ndi ntchito kuwerengetsera ikuchitika kwa misonkhano ziwalo ndi kasamalidwe kampani.

Akatswiri ena, kuganizira mfundo imeneyi, okha ntchito zake zofunika popanda kutchula chikhalidwe. Komabe, zingakhale bwino kuti titengere tanthauzo Belyavskogo I. K. Kotero, "msika kafukufuku - ntchito akatswiri a mitundu yosiyanasiyana, umalimbana tikukwaniritsa mawunikidwe ndi mfundo zosowa za kumalo a ntchito. M'mawu ena, ndi mbali ya malonda, n'kupanga sayansi ndi othandiza kudziletsa malangizo. "

Analysis kafukufuku msika umalimbana kusankha chinthu, chimene mungachite ngati gulu malonda palokha, ndipo mphamvu zina mu microenvironment (sapulaya, mpikisano, makasitomala, ndi makasitomala). Komanso, zinthu zikhoza ŵakasankha msika (boma kapena dera) ndi anthu.

Cholinga cha kafukufuku malonda zachokera pa chilengedwe cha mfundo mawunikidwe Nawonso achichepere kutenga zochita zoyenera, womwe adzakhala kuchepetsa mlingo njakata. A zosiyanasiyana kwambiri zolinga, okhoza kupulumutsa malonda zikhoza kugawidwa m'magulu zinayi zikuluzikulu:

- kufufuza, yokhudza kutolera mfundo wothandiza (kuti athe kuthandizapo yokulirapo mu chiphunzitso cha malingaliro yeniyeni ndi cholinga liwunikidwenso);

- ofotokoza, kupereka malongosoledwe bwino zinthu za ndi zinthu chokhudza zochita zawo ndi mabwenzi;

- komanso zomwe MUKACHULUKIDWE afufuze malingaliro zazikulu za mitundu ya kukhalapo kwa ubale causal pakati okwanira, akufuna makhalidwe a katundu ndi ogula;

- exculpatory - lakonzedwa kuti patsogolo cholinga cha nkhani anapanga motsimikiza, maganizo, mawonedwe kapena udindo oyang'anira kampani.