Kotler Filipp (Philip Kotler): malonda, kasamalidwe

Izi loyamba ndi lomaliza dzina - Kotler Filipp - ochepa amene akulankhula za kugulu. Izi si wotchuka filimu nyenyezi, palibe kuulutsa, tsatanetsatane wa moyo umene amadziwa miseche aliyense pakhomo. Kotler Filipp - ndi "okha" ndi katswiri American, mmodzi wa zikwi, kapena ngakhale miyanda, spud sayansi cornfield. Komabe izo ziri sikuthandiza kudziwa anzake osati za izo.

kuchokera yonena za

Nanga iye wotchuka, Kotler Filipp? The yonena za munthu uyu, iikidwa magwero a boma, achidule kwambiri. Mwana wa ochokera Russia, anabadwa mu United States mu 1931, anakwatira, bambo wa ana atatu. Chabwino, mfundo zosiyanasiyana ntchito, malo - mwakulankhula kwina, mudziwe, chidwi yekha ku bwalo ka anthu. Koma apa pali chimene mutakhale nacho chidwi ena: Filipa Kotlera zapamwamba bambo maziko a chiphunzitso ano malonda.

Kodi malonda ndi anthu n'kofunika bwanji?

Lingaliro la "malonda" chabwerekedwa lexicon English (malonda - malonda msika). Pakali pano, pali matanthauzo ambiri ndi kutanthauzira mawuwo. Apa pali kumasulira akuti "malonda" Philip Kotler. Iye limautcha mtundu wa ntchito anthu amalandira zofuna wosangalatsa ndiponso akufuna kudutsa kuwombola. Ndiko kuti, grandmothers awiri mu msika, mmodzi amene amagulitsa fennel, ndi zina zimapangitsa izo, nawonso, ndipotu nawo malonda a. Agogo monga safuna kufotokoza kufunika kugula ndi kugulitsa mwanzeru. Koma, mwatsoka, izi sizachilendo si nthawi zonse amadziwa mabwana ndi Ngopambana, amalonda ndi a boma.

Nthawi zambiri ntchito za anthu awa m'malo kubweretsa ubwino zomvetsa nyumba mosalekeza. Ndipo Filipa Kotlera phindu lagona ndendende chakuti iye akuyesera kuti aphunzitse anthu kusinthanitsa molondola. Komabe, osati kusinthanitsa. Kulonga n'cigwagwa zonse zimene zachitidwa Kotler, zidzaoneka zachilengedwe ndi mfundo imeneyi: akuyesetsa kuphunzitsa anthu mmene angakhalire.

Marketing ku Russia ndi m'mayiko

Chifukwa zochitika m'mbiri ya malonda kwa nthawi yaitali anali suona mu sayansi yathu. Only mu 70s mu Soviet Union kuti analengedwa ndi gawo malonda (Komiti ya Zamalonda). The Russian Marketing Association anaonekera mu 1990.

Koma mu dziko la mfundo imeneyi itadziwika kale kwambiri. Mu US, maphunziro malonda woyamba anali kuwerenga kumbuyo mu 1902 mu Michigan ndi University of Illinois ndi University ya Berkeley. Komabe, magulu osiyanasiyana kugwirizana ndi malonda, adayamba kuwonekera United States, mayiko Western European ndi Japan, Canada ndi Australia nazo zambiri kenako - komanso mu 70s lapansi. phunziro ili nawo, kuliphunzira, koma chidziwitso anali ndithu lotayirira ndi anthuwo terminology - yosokoneza. Konzani ndi mwachidule mfundo iliyonse kulenga lonse coherent kuchokera nyenyeswa anatha izo - Philip Kotler. "Mfundo za Marketing", wotchuka kwambiri ntchito ya wolemba izi, anakhala ngati Baibulo chimakhala ambiri.

Kotler ndi Science

Akatswiri ambiri amakhulupirira kuti popanda ntchito ya munthu uyu sakanakhala ndi malonda monga sayansi m'njira yake yamakono. Kuyambira 1962 mpaka pano Kotler Filipp - pulofesa malonda, malo ake invariable utumiki - Maphunziro School of Management pa University of Illinois. Koma sayansi Kotler anayamba kale kwambiri kuwonjezeka umatha zosiyanasiyana. Iye anali ndi chidwi zachuma ndi masamu, anaphunzira kasamalidwe, maganizo, behaviorism (khalidwe payekha). Zonsezi anamuthandiza kenako mu ntchito yake yaikulu. kudziwa zofunika kudzera maphunziro ena a sayansi, Kotler anakhoza kukokera pamodzi ndi kukhala, zomangira mu lingaliro wosadalira "malonda". Philip Kotler ndipo tsopano ndi ulamuliro ambiri anazindikira, mu "mphunzitsi" pa nkhani imeneyi.

Philip Kotler, "Marketing ndizosowa"

Buku Kotler a "Mfundo za Marketing" - mtundu wa bestseller sayansi. Choyamba lofalitsidwa mu Russia mu 1990, anali weniweni kutsegula kwa maso kwa anthu ambiri a Soviet Union. Buku ndi wofunika kwambiri chifukwa cha zochitika zovuta umoyo ndi zachuma izo anauzidwa Kufikika kwambiri. ntchito Scientific adzamasulidwa, zochokera owerenga unsophisticated, kwa nthawi yoyamba takumana ndi kufunika kufufuza vuto. Kuti timvetse tanthauzo la bukuli, m'pofunika kukumbukira nkhani zandale ndi chuma Russia zaka zimenezo. Kugwa sosholisimu, "chilombo" bizinesi, wathunthu kusadziwa mmene tiyenera kukhalira ndi chochita. Kunali koyenera posachedwapa kudzaza yawning mipata kudziwa zachuma, kuyesera kumvetsa limagwirira ubale chofunika ndalama, kumvetsa maonekedwe a msika. Kwenikweni, ndi buku Kotler anayamba chibwenzi nzika Union ndi mfundo zatsopano kwa iwo - chiphunzitso malonda. Kodi chidwi, Kotler Filipp analemba "chikhazikitso cha ..." pambuyo akufalitsidwa ntchito zambiri, anaphunzira zinthu makamaka za nkhaniyi. Kuti ndi cholinga cha wolemba chinali zambiri, kunali kofunika kukonza zoti pakhale umodzi zonse zomveka lonse kuti ali chirichonse chochita ndi malonda.

buku lakuti "Mfundo za Marketing" akhala ambiri mabuku. Izi ndi phunziro lalikulu kwa chuma m'tsogolo, tingachipeze powerenga weniweni polemba chinenero chimenechi. Komanso, anali kupenda ophunzira osati kokha, komanso osiyanasiyana owerenga chifukwa chakuti mfundo ongolankhula ali m'bukuli ndi Chitsanzo cha zitsanzo za ntchito zawo zothandiza.

Books Filippa Kotlera

Kumene, "chikhazikitso cha Marketing" - si ntchito yokhayo ya Kotler. The katundu wa wolemba mabuku ambiri oposa zana nkhani magazini wotchuka sayansi ndi pogona tsatanetsatane wa kasamalidwe ndi malonda. Mayina a ntchito zimanena: "kukopa ndalama: njira malonda kupeza magwero a ndalama", "Marketing A mpaka Z:. Mfundo 80 kuti aliyense woyang'anira ayenera kudziwa" Similar ntchito ndi wolemba kwambiri. The enumeration chabe iwo limasonyeza kuti zopereka kwambiri yotentha ndi katswiri mu dziko la sayansi.

mafunso 300

Mwatsoka, Russia, amasuliridwa ndi lofalitsidwa, osati ntchito zonse Kotler. Ndipo komabe ambiri a iwo pa maalumali wa Mabukunso Russian. Kuwonjezera bwino "Madziko ...", pali mabuku awa: Philip Kotler, "Marketing Management" (ichi ndi buku loyamba la wolemba); "300 mafunso malonda kiyi: Philip Kotler mayankho." Buku atsopano ndi ofunika kutchulidwa wapadera. "300 mafunso ofunika ..." - mtundu wa quintessence zinachitikira onse lalikulu Kotler, phindu lalikulu kwa ophunzira mabungwe apamwamba maphunziro. Koma chinthu ichi kwalembedwa a Mabwana Oyang'anira Ntchito komanso kulima, theorists ndi madokotala, aphunzitsi ndi Ngopambana. chuma kuperekedwa mu mawonekedwe a mafunso ndi mayankho, ndi kupereka chithunzi thunzi chokwanira cha zonse zimene zingakuthandizeni kukwaniritsa Mwachangu wapamwamba ndi kupambana pabizinesi osankhidwa.

Pomaliza

Activities Professor Filipa Kotlera si chiphunzitso chake ndi ntchito zolembalemba. Nthawi zina iye anali malo ofunika kwambiri pa American nyumba za sayansi ndi malonda. Zokopa Kotler pankhani ya kufunsira malonda ayamba wotchuka kwambiri wa zimphona makampani American monga IBM ndi General Zamagetsi; Scientific Council akhala nawo angapo makampani ena, odziwika kunja kwa dzikoli. Kotler analangiza ndipo anatsogolera mphamvu nyumba ya States ambiri kasamalidwe woyenera gwero lawo. Philip Kotler wayenda theka padziko lonse, lecturing ndi kuchititsa zokambiranazo. Mwa njira, ora la ntchito yake, iye amanena pa $ 50,000.

Komabe, kusamalira Kotler osati chabe malonda. wasayansi A amayenda kwambiri, ndi zaluso. Amaphunzitsa ena, koma kuphunzira palokha. inspirers ake maganizo a munthu uyu wotchedwa geniuses ngati ntchito monga Richard Branson ndi Stiv Dzhobs.

Kotler FILIP kukupitirirabe ndipo sinditi kupuma. Tikufuna iye thanzi labwino ndi kukhala ndi moyo watsopano kulenga.