Richard Branson: yonena ndi zotchingira bwino bizinesi

Richard Branson, zolemba zimene mungathe kuwerenga pansipa, anabadwa mu 1950 kum'mwera kwa London, mu banja la olemekezeka. mayi a Calvin, Yvette mwala, anali owala ndi amphamvu mkazi amene asanakwatiwe wake anakwanitsa kukhala m'ndegeyo popanda maphunziro aliwonse. Kwa kanthawi iye ngakhale kunamizira kukhala katswiri, atavala mawonekedwe a munthu. ntchito yake itatha atangobadwa ukwati.

Mwamuna Edward Branson anali khalidwe winawake ndipo anatsogolera bata ndi kuyeza moyo. Izi anapereka chitsanzo chabwino kwa mwana wake. Komanso, Edward anali matenda osowa - matendawa, amene adatsogola kunena naye ku ntchito, zomwe zinachititsa kuti mavuto a zachuma.

ubwana

Richard Branson muli matenda akatengela apabanja. Mnyamatayo anali kuphwanya kugwirizana kayendedwe, nthawi zonse anali ndi mavuto ndi kuwerenga ndi kulemba. Strong-wofuna khalidwe Yvette ankaimba kwambiri pa angamulerere mwana wake. Iye nthawi zonse kudziyesa suti ake Richard anaphunzira kuti azolowere mavuto. Ngati si amayi anga, iye akhala underdeveloped mnyamata popanda tsogolo labwino. Koma Yvette anaphunzitsa mwana wake kuti musatope, ndipo posakhalitsa matenda ake anabwerera.

The ntchito yoyamba

bizinesi yake yoyamba, Richard Branson bungwe mu zaka 15. Zinali magazini "Student", komwe achinyamata angathe momasuka maganizo awo ndi nkhondo ya ku Vietnam. Koma ngakhale zimenezi akuchikazi ndi malonda, patapita zaka zingapo, magazini ino chinatsekedwa. Richard si kukhumudwa, chifukwa iye kale opareshoni ntchito ina - pakati pa unyamata. alendo ake anali anthu ndi mavuto osiyanasiyana: akazi mwangozi mimba, mankhwala osokoneza bongo, mowa, anthu ndi gay mu. Pakatikati akugwira ntchito bwinobwino mpaka lero.

"Virgin"

Lotsatira malonda omwe amatanganidwa Richard Branson - kugulitsa mbiri. Poyamba, adawatuma makalata, koma kenako mu Oxford Street sitolo, kuwapatsa iwo dzina ozunguza: «Virgin» (English "namwali."). dzina amenewa anasankhidwa pa cholinga. Iloli limaimira osadziwa ndi umbuli wa wazamalonda mu ntchito zosangalatsa. Komabe, kupanda zinachitikira sanaletse «Virgin» ndi kufikira ro cha kupambana ndalama.

Chotsatira ndi wabizinesi - ". Makampani namwali" anagonjetsa dziko kupyolera zopezera Choyamba anadza cinemas. Kenako Richard anakhala chidwi mafilimu a kanema ndipo yokonzedwa anatengera buku la Orwell a "1984", likusonye- kumeneko. Anayamba kutuluka "Hotels namwali" matoyi kampani wailesi ndi ndege.

Lero, "Virgin" - bungwe monga bulanchi anayi. Kuwonjezera ndege, izo ndi malo olimba, chithandizo, kayendedwe njanji, makampani chakumwa, chingwe TV, Internet kupereka ndi zambiri. Koma si onse. Posachedwapa zidzawonjezedwa kwa mndandanda wa aulemu poyamba ulendo woyendetsa mu malo dziko. Richard akufuna kuthamanga maulendo danga kuti anthu wamba akhoza amasirira Earth ku malo ndi maso awo.

Masewera ndiponso mabuku

Richard Branson, amene yonena wakhala anafotokoza m'nkhani ino ndi kuchita masewera kwambiri. Mu munda iye anakwaniritsa kupambana kwambiri. Mu 1986, wamalonda anaulukira mu zibaluni Atlantic Ocean. Zinali mbiri dziko. Ndipo mu 1991, anawoloka Pacific Ocean. Ngakhale tsopano anthu ambiri amakhulupirira ndi wazamalonda mbuye yabwino aeronautics.

Wamalonda ndi chinkhoswe mu kulemba. Brenson Richard, amene anagula mabuku kuchokera maalumali yomweyo, mukuchita zobisika zawo ndi moyo Zopatsa, kupambana, mavuto ndi njira kuwalaka. mbiri yake - osati woyenera chidwi, komanso wabwino "kuponya-motivators" kwa anthu onse okonda ndalama.

Mawu abwino

1. "Kuti kulenga malonda, muyenera likulu tating'ono."

Takambirana kale za malonda woyamba Branson a. Choncho, pa Nsanja ya Olonda iye analibe ndalama. Tsiku lina mayi wake anamupeza mkanda ndi, ngati munthu wamakhalidwe, n'kupita naye ku polisi. Only nkhani za imfa chifukwa palibe wina ada mangala. Yvette anagulitsa mkanda nadzipereka Richard ngongole mazana angapo. Chifukwa cha ichi, achinyamata Branson anakopeka otsatsa ndi bungwe kufalitsa magazini ya.

2. "Business ndi lingaliro kusintha miyoyo ya anthu ambiri."

Branson ananena kuti bizinesi iye kwambiri chinachititsa. "Ngati inu patsogolo miyoyo ya anthu, ndiye inu zikugwira zaphindu."

3. "Kuti kukula, kukhala wochepa."

Richard Branson Sikudaonjezere kukula kwa mbiri ntchito yake. M'malo mwake, iye anatsegula makampani mbiri 30. Wamalonda sanali anaika Ngopambana mkulu kulamulira kuchuluka kwa atumiki, ndipo anabwera ndi yaing'ono kapangidwe gulu, lotsogoledwa ndi antchito akonzedwa Ngopambana pakati. Mzimu wa mpikisano mu timu ankavala Muzikhala bwino ndiponso ochezeka.

Malinga ndi wabizinesi akukhulupirira bwino njira zake n'zakuti olimba nthawi iliyonse amadziwa chimene iye angakhoze bwino ndi kumene chiopsezo kulephera. Today ndalama "Virgin" wakhala kuposa 20 biliyoni. $. Komabe wapadera njira Richard akukumbutsa aliyense komanso gulu la Makampani yaing'ono.