Kulengeza monga injini ya malonda

Mawu omwe amalengeza ndi omwe amachititsa kuti bizinesi yodalirika padziko lonse lapansi ikhale yoona. Ndipotu ndi chithandizo cha makampani amalonda kuti mamiliyoni ambiri padziko lonse adziwe za mankhwala kapena mtundu wina, zomwe zimapangitsa kuti anthu azidziwika kuti ndi otchuka, komanso kuti azibweretsa ndalama zambiri kwa otsatsa. Ndicho chifukwa chake ndizozoloŵera kunena za malonda monga "injini ya malonda", ndipo kunyalanyaza izo, muzinthu zonse, kumachepetsa kukula kwa bizinesi.

Ponena za "malonda", amamveketsa kuti amatanthauza zida, njira ndi njira zomwe zimagwiritsidwa ntchito poyambitsa ndi kukhazikitsa chidwi chokhazikika cha ogula malonda ndi mankhwala. Pali mitundu yambiri (njira) zochitira masewera a malonda. Choyamba, ndi kulengeza m'masewera (kapena, mwachidule, ma TV). Kutsatsa malonda kumayimilidwa ndi makampani otsatsa omwe amawonetsedwa pa TV, pa wailesi kapena m'masewera osindikizidwa, pogwiritsa ntchito ma TV, ma radio, kapena zolemba zowonjezera m'magazini, magazini, ndi zina zotero. Mbali yosatsutsika ya mtundu uwu wa malonda ndi kufalitsa misala kwa omvera ofuna.

Komabe, m'kupita kwanthawi, malonda amamalonda amalembera pang'onopang'ono (chifukwa chakuti chiwerengero chowonjezeka cha anthu amakonda Internet) ku mtundu wachiwiri wa malonda - malonda pa intaneti. Kuwonetsa intaneti pakali pano ndikulonjeza kwambiri, ndipo panthawi imodzimodziyo njira yochepetsera yofalitsira malonda kuposa malonda muzofalitsa. Kukhala ndi khalidwe lofanana - kufotokozera kwakukulu kwa omvetsera, malonda a intaneti ndi otchipa ndipo ali ndi ubwino wambiri (mwachitsanzo - palibe chosowa cha malo ogulitsira, motero kuchepetsa ndalama za kampani (zomwe zimatchedwa "malonda a intaneti")). Nthawi yofunika kwambiri pakugwiritsa ntchito malonda a intaneti ndi kupezeka kwachitukuko chanu (makampani) omwe amalola makasitomala kuti athe kupeza lingaliro lathunthu pa kampani ndi zomwe zimapereka. Kodi malowa ayenera kukhala otani? Pano, choyamba, muyenera kumvetsera zinthu zotsatirazi zomwe zikugwirizana ndi polojekiti yapamwamba yamagulu:

- Chilengedwe - zokongola komanso zokongola;

- Mwapadera - kusiyana pakati pa zothetsera mapulani ndi zochokera pa malo a ochita masewera;

- Kuphweka - mawonekedwe osangalatsa a alendo onse kumalo;

- mosavuta - kupezeka kwazinthu zowonjezera zowonjezera kuthandiza makasitomala.

Njira yachitatu yopititsira patsogolo malonda ndi zomwe zimatchulidwa kunja. Izi mwina ndilo gulu lalikulu, kuphatikizapo kukhazikitsidwa kwa uthenga wotsatsa malonda pa mabanki, zipilala, mapepala, mapepala, zizindikiro, maimidwe, malonda ena, kuphatikizapo kukhazikitsidwa kwa malonda pa zamagalimoto. Pano mungaphatikizepo mtundu wina wokwezedwa (kufalitsa timapepala, timabuku ndi zina zomwe tasindikizidwa kwa anthu). Chinthu chachikulu cha njira iyi makamaka ndi "malo" a kampani yogulitsa malonda, ndiko kuti, m'dera limodzi kapena malo amodzi. Potero, ubwino umodzi wogwiritsa ntchito njira yofalitsira ndi njira yowunikira pang'onopang'ono ku malo ogulitsa (sitolo, ofesi, yosungirako katundu).

Chisankho chofuna mtundu umodzi wa malonda chikuchitika ndikuganizira momwe mukuchitira bizinesi. Komabe, ngakhale zotsatira zake zikuluzikulu zimafikira mwa kugwiritsa ntchito njira yovuta (kuphatikiza mitundu yosiyanasiyana ya malonda).