Logo: mitundu ya Logos. Company Logos. Logo chilengedwe

Ntchito za gulu lirilonse imayamba ndi chilengedwe Pawokha makampani, mbali yaikulu ya chizindikiro kapangidwe anafotokoza. Ndi choyimira zikusonyeza amayanjana wa mankhwala misonkhano ku kampani inayake, amasonyeza mfundo zake ndipo wanyamula tanthauzo ena. Tiyeni tione mwatsatanetsatane zimene tingachite Logo, mitundu Logo ndi malamulo zikuluzikulu za chitukuko.

Tanthauzo ndi tanthauzo

Logo - chimasonyeza zokhudza kampani mu mtundu mawonekedwe, chifaniziro chake ukuimira mwini wophiphiritsa, kulimbikitsa kuzindikira ndi ulamuliro wa kampani. Mu mawu ena - izo chidule dzina la gulu akuimira mu mawonekedwe a Kufufuza pachiyambi, ntchito yapadera wosasintha, kalembedwe ndi fanizo. Mtengo wa chizindikiro mu dziko malonda ndi lingamutsatire: izo chimasiyanitsa olimba mwa makampani ndi ofanana, kukopa chidwi cha makasitomala odalirika, "anati" za izo, ndipamene koyamba. Ndipotu, ndi mwa Logos wa makampani ndi ogula ndi akufotokozera maganizo momveka bwino ntchito yawo.

Mphamvu ya chikoka

Logo, ofanana ndi chizindikiro ndi, nthawi zonse ndipo kulikonse pamaso kudzikongoletsa ndi letterhead, zizindikiro, ntchito makadi, makalata, kupanga ndodo. Choncho, chilengedwe ake ayenera kulankhula ndi udindo changu, kupeza pa zinthu zoyenera pragmatism ndi zilandiridwenso. Logo - osati kalembedwe wokongola, analenga zolinga zokongoletsa. Bwinobwino anayamba khalidwe amatha kukopa ogula kusiya mpikisano, kuonetsetsa khola kukula ntchito ndi ndalama za kampani. Ngakhale cholinga kukwapula mmwamba chizindikiro choipa mwamsanga anataya mwa munthu owala, n'kupanga kuganiza zoipa zokhudza gulu la Yehova.

Kodi chizindikiro: Logo mitundu

Graphic chizindikiro ndi zizindikiro

Alili zokhudza kampani mwa zizindikiro likutipatsa - photos, zithunzi, zithunzi - popanda kugwiritsa ntchito malemba. Zooneka chifaniziro cha chizindikiro khalidwe akuimira akamanena za mankhwala ndi yofotokoza zochitika kapena dzina kampani. Mwachitsanzo, chizindikiro cha mphungu zingasonyeze dzina la gulu, "kulankhula" za makhalidwe ake apamwamba akatswiri ndi makhalidwe abwino, ntchito ndi makampani kuyenda monga chizindikiro cha muyende bwino ndi bwino. zizindikiro mawonekedwe mu maonekedwe ake angwiro sikawirikawiri ntchito, ndipo ankakonda mtundu otchuka. Komabe, ndi zimene zinachitikira ndi luso polenga bwino, zosangalatsa ndiponso zabwino ndi amphamvu chizindikiro si akutukwana.

Text view

Makampani kalata mawu amene anawalemba ntchito kwambiri zambiri kuposa zithunzi za. Logos zambiri n'zofanana: dzina chidule a kampani kapena zinthu zake, achidule zambiri anafotokoza momveka bwino ntchito zilembo wapadera, anthu wapadera (mwachitsanzo, koka-Cola, Panasonic, Bosch). lemba chizindikiro phindu kuti kulumikizana bwino ndi chilungamo view wa kampani.

kaphatikizidwe mitundu

Kuphatikiza mitundu iwiri ya Logos kuoneka kawirikawiri mu mawonekedwe kudalirana ndi zithunzi likutipatsa chizindikiro (chiphiphiritso, olimba kapena dzina mtundu). Logos ophatikizana a Makampani amaonedwa kwambiri nkhani ndi bwino makampani neraskruchennyh.

kalembedwe Alphanumeric

Izi chizindikiro - makampani ambiri ndipo ambiri ntchito mwakhama view wa sanjira awo enieni mfundo. Alphanumeric maganizo Logo ndi osavuta mu mamangidwe kwambiri nkhani nasunga kalembedwe munthu chizindikiro ngakhale pambuyo processing yosindikiza. Zitsanzo: Ford, Kodak, Sony, LG.

Mbali yaikulu ya chizindikiro bwino

Zokongola cholinga Logo, mitundu ya Logos, imene mwasankha kusankha, mukhoza sitingakumane zotsatira wangwiro, ngati chitukuko anali atatengedwa kupita ku nkhani zofunikira:

• Magwiridwe. Ntchito yaikulu ya chizindikiro - kubweretsa ogula kwa wogulitsa.
• Conciseness. Shock ziyenela kuchitidwa mu adaletsa ndi zambiri mawonekedwe, popanda ambiri mbali yaing'ono, amene ali ovuta kwambiri kusamutsa pepala.
• Informativeness. Bwino cholinga chizindikiro lili akamanena zikuluzikulu za uthenga mfundo za kampani, woimira mtanda pakati maonekedwe laconic ndi chizindikiro yonse ya iyo.
• M'maganizo ndi wapadera. Mark sayenera monga kubedwa lingaliro la plagiarism, kufanana kwa mtundu wina, ndi kudziwa mankhwala anu makamaka kapena utumiki.
• Chidwi - yaikulu ogula mwa maganizo, zokongoletsa maganizo.
• Memorability. Kujambula chizindikiro amafuna kupeza bwino pakati m'maganizo ndi wapadera chizindikiro chomasuka maganizo.
• Limafanana ndi fano, udindo, zochita ndiponso zolinga za kampani.
• Amagwiritsidwa ntchito mwanjira - bwino chizindikiro chithunzi pa zolembedwa, ndi pa ntchito makadi, mankhwala ndi alendo.

Makamaka chilengedwe cha Logos

Pamene kupanga chizindikiro amamangirira wofunika kwambiri kwa mtundu, wosasintha ndi mawonekedwe a choyimira, limene mwina mwachindunji kapena ayi bwanji maganizo ake ku mfundo maganizo view.

• Mtundu. Mtundu chiwembu cha chizindikiro anasankha malinga ndi zotsatira za mtundu pa psyche anthu. Mwachitsanzo, zobiriwira, buluu, chithunzi chabwino, ululu ndi okopa buluu mitundu ndi pa anthu, pamene ofiira ndi yowala lalanje phale ndi stimulant ndi azitengapo. Komanso, muyenera kuganizira kufunika kwa mayanjano ndi mtundu, kuti si kuti atsekerezedwa. Akatswiri kulengeza ntchito chizindikiro mu kamangidwe ka osapitirira atatu mitundu, kwathunthu kusiya mithunzi, panopa mmene anawasiyanitsira komanso kusakaniza.

• Zilembo malingana ndi cholinga cha kampani zikhoza kukhala zoopsa, laconic, zosamvetsetseka, ndi whorls ndi zokhotakhota. Iye ayenera mosavuta kuwerenga ndi kumvetsetsa.
• Fomu. akalumikidzidwa analimbikitsa - makona, lalikulu, bwalo ndi ma zace. Mawonekedwe olondola chizindikiro - ndi kwathunthu, Akukwana bwino padziko iliyonse, njila dongosolo la zizindikiro popanda kugwiritsa ntchito mbali yaing'ono.

Kuyamba-mmwamba kampani, amene ali pansi chitukuko Pawokha makampani, m'pofunika kudziwa zimene chizindikiro, mitundu ya Logos, zofunikira ndi makhalidwe a chilengedwe chake. Chifukwa bwino cholinga chizindikiro n'kofunika kampani phindu.