Logos ya zovala zamtundu wotchuka ndi nsapato. Logos yamakampani otchuka

Zojambulazo, ndizowonetseratu kampaniyo. Kumbukirani makapu a golide a Macdonald's kapena Nike tickers - zizindikiro zochititsa chidwi za malonda odziwika apanga pansi pa mabanki awo maulamuliro aakulu kwambiri. Komabe, makampani ambiri amapitirizabe kukhazikitsa gawo lofunika kwambiri lokhazikitsa malingaliro abwino. Chizindikiro chabwino ndi chosakumbukika kwambiri chimapangitsa kukula ndi kukhulupirika kwa makasitomala, zimapanga lingaliro loyenera pakati pa mabwenzi ogwirizana, limapanga chidziwitso cha kampani.

Pali mitundu itatu ya logos:

1. Kubwereza zinthu zosawerengeka. Mwachitsanzo, mphamvu yaikulu ya logos ya IBM, Microsoft ndi Sony imapanga zinthu zothandizana, zomwe zimapanga zizindikiro za makampani osiyana.
2. Pali ma logos omwe amasonyeza zomwe kampani ikupanga kapena kupereka, mwachitsanzo, kujambula nyumba nthawi zambiri amagwiritsa ntchito burashi kapena utoto mu logo.
3. Kugwiritsa ntchito zizindikiro zosaoneka bwino. Zitsanzo ndi Nike. Pakapita nthawi, chithunzi cha chizindikirocho chakhala chikumbutso kwa ogula za kampani pazochitika zilizonse.

Taganizirani zolembera zotchuka kwambiri za zovala zotchuka ndi nsapato.

Nike

Chizindikiro cha kampani yotchuka chikuyimiridwa ndi Swoosh tick, yomwe imatchula mapiko a mulungu wamkazi wachi Greek Victoria (dzina lachi Greek Victoria limatanthauza "kupambana"). Pulojekitiyi inayamba mu 1971 ndi Caroline Davidson, wojambula zithunzi, wophunzira pa yunivesite ya Oregon. Caroline anapatsa Philip Knight ntchito imeneyi, mmodzi mwa omwe anayambitsa kampaniyo. Knight sankafuna kwambiri Caroline, koma adali ndi chikhulupiriro kuti zojambulazo zidzamugwirira ntchito. Ndipo, monga tikuwonera, sadali olakwika muwerengero. Pambuyo pake, pamene mtundu wa Nike unayambira m'mayiko osiyanasiyana, Filipo anapatsa Davidson kuyamikira mphete ya diamondi ndi chizindikiro cha Swoosh komanso masewera ambiri ndi nsapato zochokera kusitolo.

Adidas

Adidas brand analengedwa ndi Adolf Dassler pambuyo kugwa kwa abambo ake, omwe amatchedwa Gebrüder Dassler Schuhfabrik. Poyamba, dzina la kampaniyo linkamveka ngati Addas - kufotokoza kwa malemba oyambirira a dzina loyambitsa. Komabe, patapita miyezi yowerengeka Addas anasinthidwa kukhala Adidas (yemwe adayambitsa chiyanjano ankatchedwa bwenzi la Adi).

Maina atatu omwe amajambula pajambulawo adagulidwa ku kampani ya masewera a ku Finnish Karhu mu 1950, ndipo lero ndilo ndondomeko ya kampani yomwe ikuphatikizidwa mu zolemba zotchuka kwambiri zamakina odziwika bwino. Mwa njira, maguluwo amaimira kutchuka kwa kampani pa makontinenti atatu.

Puma

Rudolf Dassler, mchimwene wa Adolf Dassler, nayenso, anayambitsa chizindikiro cha Puma. Choyamba chojambula cha kampani chikusiyana ndi chomwe tikuchidziwa panopa - poyamba dzina la kampaniyo lidawoneka ngati "Ruda" (m'malo mwa woyambitsa Rudolf, Rudoo). Malingana ndi chimodzi mwa Mabaibulo, chizindikiro choyamba cha chizindikirocho chinapangidwa ndi Rudolf mwini, ndipo m'ma 60 a zaka za m'ma 1900. Chizindikirocho chapeza ndondomeko zozoloŵera za Puma.

Gucci

Gucci - kampani ya Guccio Gucci, yemwe anayambitsa mtundu wa wotchuka wotchuka mu 1921 ku Florence. Mmodzi mwa ana ake asanu ndi mmodzi ndipo anakhala woyambitsa wotchuka wotchuka mu 1933. Lerolino, chizindikiro cha Gucci ndi chic chimalowa mu logos ya zovala zotchuka ndi nsapato, chifukwa zimakhala ndi malo amodzi oyamba ndi kuzindikira.

Mbali yapadera ya chizindikirocho ndi makalata ophatikizidwa G. Komabe sizithungo zokhazokha, ndilo chizindikiro cha maulendo awiri - cholowa cha mtundu wa Guccio Gucci, umene unagulitsa zipangizo za akavalo.

Givenchy

Givenchy ndi mtundu wa mafashoni womwe unakhazikitsidwa mu 1952 ndi Hubert James Marcel Taffin de Givenchy. Lero kampaniyo imapanganso mafuta onunkhira, zovala ndi zodzikongoletsera. Logos yamitundu yotchuka inadzaza ndi chizindikiro chimodzi chodziwika bwino cha nyumba ya mafashoni.

Zojambulajambula ndi zosavuta, koma zokongola ndi zokondweretsa panthawi yomweyo. Chimaimira ma 'G' anayi omwe akugwira malo onsewa. Chombo cha Givenchy chikufanana ndi zibangili zakuda za Celtic.

Levi Strauss & Co

Levi Strauss & Co. (LS & CO) inakhazikitsidwa mu 1853, pamene Levi Strauss anasamuka kuchoka ku Franconia kupita ku San Francisco kuti akalimbikitse bizinesi ya abale ake ku gombe lakumadzulo. Kale mzaka za m'ma 1870, kampaniyo inayambitsa malonda akuluakulu a malonda, omwe adagonjetsedwa pakati pa ogula.

Tiyenera kudziwa kuti jeans ali ndi mawonekedwe omwe amadziwika ndi munthu wamakono mumsewu, anayamba kupangidwa kokha pambuyo pa 1920. N'zochititsa chidwi kuti mawonekedwe oyambirira a kampaniyo anawonekera mu 1886 ndipo amaimira mahatchi awiri, akung'amba jeans m'malo osiyanasiyana. Mapulogalamu a zovala zamtundu wotchuka , mbiri ya chilengedwe chawo, monga lamulo, wodzala ndi nthano. Kotero, mawonekedwe a chovala LS & CO chinayambika ndi nkhani yomwe inakhala chizindikiro cha mtundu wa mankhwala: katswiri wamagetsi anasonkhanitsa ngolo ziwiri zotayika ndi jeans ndipo anathamangitsa motero ku malo opita.

Reebok

Kampaniyo inakhazikitsidwa ku England mu 1895 ndi Foster ndi ana ake chifukwa cha wothandizirayo kuti akufuna kupereka zitsamba za ana ake ndi minga. Atakwera Olympus ya opanga dziko lapansi, mu 1958 zidzukulu za omwe anayambitsa, Joe ndi Jeff, adatcha kampaniyo ku Reebok. Dzina limatitchula ife ku Africa, kumene "rhebok" ndi mtundu wa antelope. Reebok ndi Adidas ali ndi nyumba imodzi yokha - Reebok wakhala wothandizira Adidas kuyambira 2005.

Louis Vuitton

Nyumba ya Louis Vuitton inatsegulidwa mu 1854, pambuyo pake dziko lonse linaphunzira za katundu wapamwamba kwambiri ndi chic. Chizindikiro cha kampani chikuyimiridwa ndi ziyambi za chizindikirocho ndipo chimalengedwa monga mawonekedwe a zojambula, zozizwitsa ndi zokongola za ku Japan.

Hello Kitty

Chikhalidwecho chinakhazikitsidwa ndipo chinalumikizidwira kwa anthu mu 1974 ndi Sintaro Tsuji, mwini wake wa Sanrio. Monga chithunzi cha kampani, chithunzi cha Cute Kitty chinalembetsedwa mu 1976.

Poyambirira panali maina awiri, pakati pa omwe anali kusankha: Hello Kitty ndi Kitty White. Komabe dzina loyamba linakhala lokongola, ndipo khalidwe lomweli linakhala fano la mamiliyoni a ana ndi makolo awo kuzungulira dziko lapansi. Mapulogalamu a makampani odziwika kwambiri ndi zovala za ana ndi zidole, zomwe kale zinagawanika, apanga njira imodzi yokha mu bizinesi.

Lankhulani

Mbiri ya kampaniyo, monga logo yake, inayamba mu 1908 ndipo imatchedwa Compvers Rubber Shoe Company. Mu 1915 amene anayambitsa Mills Converse anayamba kupanga nsapato pa tennis, koma chokondweretsa kuti kampaniyo ichitike mu 1917: wosewera mpira wa basketball Charles H. Taylor adalowa mu ofesi ya Mills ndi mwendo wovulala. Kuti atsogolere kayendetsedwe ka wothamanga, Mills anapanga zingwe zokhala ndi malire apamwamba, zomwe lero zakhala zochitika zamakono padziko lonse.

Kuyankhula sikuti ndi chizindikiro chabe, nthawi yonseyi, mwachitsanzo, mu nsapato izi zomwe Wilt Chamberlain adapeza zolemba 100 mu mpira wa NBA mu 1962, Michael Jordan nayenso ankavala Converse pamene adapeza mpira wothamanga mu 1982. Anali nsapato za NBA kwa nthawi yaitali, zomwe zimasewera ngati Magic Johnson, Larry Bird ndi Julius Irving.

Kuchokera mu 2012, mwiniwake wa mtundu umenewu wakhala Nike wotchuka kwambiri.

Lacoste

Chimodzi mwa mankhwala akale kwambiri komanso olemekezeka kwambiri, omwe chizindikiro chake ndi green alligator, amadziwika kwa aliyense yemwe nthawi ina ankafuna mafashoni. Mu 1933, Jean René Lacoste anapanga kampani yomwe inapanga timatini tennis, ndipo dzinalo linakhazikitsidwa kuchokera kumagwirizano ndi masewero a masewero a woyambitsa, amene ankawoneka ngati "khungu la ng'ona."

Chizindikiro cha kampaniyo René Lacoste anabadwa, komanso zizindikiro zina zambiri zamakina odziwika bwino. Masewerawa anali oyenerera kandulo pakali pano. Mbiri ya kulengedwa kwa chizindikiro ndi izi: Mmodzi wa abwenzi a Rene anakokera ng'ona ing'onozing'ono kuti isangalale, koma posakhalitsa inakhala chizindikiro cha mtundu, womwe tsopano umadziwika kwa aliyense.

Fendi

Chizindikiro cha kampani nthawi zambiri chimafaniziridwa ndi ndondomeko: ziganizo izi zimakankhidwa ndi zilembo ziwiri zosasinthidwa F. Woyambitsa chizindikiro ndi wotchuka wotchuka Karl Lagerfeld, yemwe adayambitsa chojambula chojambula nyumba ya mwamuna ndi mkazi wake Edward ndi Adele Fendi. Chizindikiro chodziwikiratu cha nyumba ya mafashoni kuyambira panopa pa zolemba zonse, zolembedwa ndi oimira Fendi monga zojambula za Fendi pamodzi.

Chanel

Chojambula chodziwika bwino chokhala ndi "C" chachiŵiri chomwe chikugwirizana ndi "kubwerera", chinatulutsidwa koyamba mu fashoni mu 1925 pa botolo la Chanel No. 5.

Logos yamakono otchuka nthawi zambiri imakhala ndi mbiri yambiri ya chilengedwe chawo, kotero izo zinachitika ndi Chanel brand. Mmodzi mwa Mabaibulowa akufotokozera za Mikhail Vrubel, yemwe mu 1886 anajambula nsalu ya horseshoe, yomwe ikufanana ndi Chanel-logo yamakono. Buku lina limanena kuti Vrubel sanatengere mbali iliyonse yopanga chizindikiro, koma amangogwiritsira ntchito mahatchi awiri omwe ankadutsa ngati chizindikiro cha kupambana ndi mwayi. Komabe olemba mapulani ambiri amakhulupirira kuti chizindikirocho chimayimira malemba a Coco Chanel - woyambitsa nyumba ya mafashoni ku France.

Calvin klein

November 19, 1942, Calvin Klein adalengedwa, omwe chizindikiro chake chinapezeka kwa anthu patatha zaka 30 zokha. Zovuta ndi zosaŵerengeka SK logo zimangokhalira kusokoneza magulu a mtunduwo, choncho zinkachitika m'thumba la thalauza lililonse. Posakhalitsa chizindikiro chodziwika chinayamba kugwiritsidwa ntchito osati kokha ngati chizindikiro cha wopanga, komanso monga chizindikiro cha osonkhanitsa.

Versace

Choyimira cha chizindikiro chotchuka chikugwirizana kwambiri ndi nthano zachi Greek ndipo zimasonyeza mitu yambiri ya njoka, yomwe nthawi zambiri imakongoletsa logos ya matumba. Pali malonda ambiri otchuka, koma logo ya Versace ndi yovuta kusokoneza ndi kampani ina.

Wopanga chikwangwanicho anali mu 1978, Gianni Versace, yemwe anali wokhudzidwa ndi zojambulajambula zojambulajambula, motero mavesi a Medusa Gorgona, omwe adatembenuza owonerera pamwala, anakhala chizindikiro chomwe chinali chochititsa chidwi cha wopanga mafashoni.