Ndi msonkho pa malonda chiyani?

Tanthauzo: msonkho panopa pa malonda mu Russia ndi imodzi mwa chindapusa m'dera ndi amodzi mlingo anakhazikitsa chigamulo cha akuluakulu pakampani. Mozama ambiri a midzi Russian, ndi kusonkhanitsa zachuma amakakamizidwa kulipira amalonda onse ndi mabizinesi omwe amalimbikitsa mankhwala misonkhano ya zawo malonda. Komabe, mlingo mmphepete ndi kugamulidwa ndi lamulo feduro, ndi chifukwa malipiro musalumphe 5% ya ndalama anakhumudwitsa chifukwa cha malonda.

Zinthu: Monga ulamuliro, pa malonda mu 2012 msonkho linaperekedwa pa maziko a kusanthula chinthu misonkho, amene ankaona ngati mitundu yonse ya mtchalitchi kapena mankhwala zimafalitsidwa. Ngakhale ngati malonda msonkho anathetsa kuyambira 2005, zina mwa zinthu kwa misonkho akadali mlandu amalipiritsa zachuma. Ndipo tsopano olamulira Russian zolowa mungachite kuti kumayambiriro milandu latsopano, ngakhale pa malonda anagawira Intaneti cholinga kugulitsa malonda kapena kulimbikitsa ntchito.

Information za malonda mankhwala akhoza kufalitsa kudzera pa wailesi kusindikiza, kuphatikizapo mndandanda mtengo ndi Catalogs, magazini ndi nyuzipepala, bulky milozo. otsatsa malonda ambiri akuluakulu amene ndikufuna tcheru anthu ogula angathe kukhala ndi maganizo, kuyitanitsa Kuwulutsa malonda pa Kanema ndi TV chingwe, komanso kupyolera mu wailesi wailesi. Yogawa wodziika nawonso alandira chilengedwe malonda panja ntchito onyamula monga signage ndi zikwangwani, nthandala mfundo ndi matabwa chachikulu.

Kuwerengetsa msonkho pa malonda, m'pofunika kupenda maziko misonkho mawu a ndalama, koma pazikhalanso ndalama onse obwera ndi kupanga phindu otsatsa malonda, Kusinthaku ake ndi ntchito zina Makampani apadera amene Reklamorasprostranitel.

Kuchotserapo: msonkho malonda si mlandu kupanga zizindikiro, mawu a omwe si malonda. Choncho, chiwerengero cha zinthu za misonkho simaphatikiza signage ndi malamulo makasitomala ndi mode ntchito zizindikiro zosiyanasiyana chenjezo ndi zokongola chokongoletsedwa m'mawindo.

Opereka: Pakuti zachuma opereka deta ndi otsatsa ndi udindo malamulo - mabungwe, mafakitale ndi makampani ena, kaya akhale a mtundu wawo umwini. Izo zikhoza kukhala nthambi, ndi magulu osiyana a makampani osiyanasiyana osiyana zawo m'njira yoyenera komanso chifukwa panopa. amalipiritsa amenewa adzakhala masamu m'njira akuchipatala ndi amalonda, amene anawaona ndikuwatenga ngati anthu ndi ntchito m'gawo la m'mudzi, kugwa m'manja mwa akuluakulu a boma, wakhala mitengo ya msonkho.

Msonkho Olemba mabulogi: Ngakhale kuti Olemba mabulogi alibe kulipira msonkho pa malonda, chifukwa malamulo a msonkho la Chitaganya cha Russia tsopano maukonde kulimbikitsa ntchito zawo ndalama zokhudzana ndi ndalama kusalankhula pa katundu malonda posachedwapa zinthu izi zikhoza kusintha kwambiri. Akuluakulu kufunafuna mwa njira iliyonse kuchita chilamulo zokhudza misonkho yomwe ili mu Mabulogu malonda, ndi zina eni zipangizo amanena kuti boma kufunafuna kulamulira momwe ogwiritsa otsutsa-apamwamba.

Wachiwiri Sergei Zheleznyak kale ndalama ya pa okwana malonda chiletso mowa, ngakhale Intaneti. Ngakhale zolengeza chifukwa amakhala munthu yoperekedwa kwa owerenga nkhani malamulo okha mu chikhalidwe US wa Philadelphia, chifukwa pali malamulo chomveka kuyambira 2010.