Njira cha kuchuluka kwa malonda

Ziribe kanthu zomwe mumagulitsa, zaka zingapo zapitazi wakhala kugulitsa zambiri zosavuta, mpikisano ikukula uliwonse msika ndi kagawo kakang'ono, ndipo wafika oyamba chaka chilichonse koposa, si anakumana kuti kuyesera kulowa msika, akugogoda mitengo pafupifupi pa msika, kuti adzakhala ndi osachepera chinachake kupeza. Koma ang'ono ndi sing'anga-kakulidwe mabizinesi, amene ali pa mkokomo, izi ndi zovuta.

Nkhaniyi kwalembedwa kwa eni Ngopambana mabizinesi ang'onoang'ono ndi sing'anga-kakulidwe amene akufuna osachepera pawiri malonda ake. Anawaonjezera kuwirikiza kawiri pa malonda ntchito kwenikweni sikovuta, ngati mmene mukudziwira. Ngati mukudziwa za njira akuthamanga malonda mfundo ziwiri ndikutsimikizani inu, ndi Nkhani zonse adzakusonyezani wathunthu latsopano ntchito chitsanzo chimene mudzatha kugulitsa zambiri.

dziko tsopano uli kuchuluka kwa malonda ndi malonda aya kuti athire anthu, kuwonjezera kupitilira geometrical, ndipo anthu kale anayambika kuteteza uthenga mwachizolowezi malonda, amangoika osaganizira iwo, koma Chifukwa cha zomvetsa zikuluzikulu otsatsa. Ndipo aliyense wa ife tikadakhala imeneyi malonda wosatenga kufunika peresenti kubwerera pa ndalama.

Komabe, tiyenera kukhala chinachake kugulitsa, ndi za moyo pamwambapa anafotokoza momveka bwino - tiyenera njira zatsopano kapena osachepera ntchito malonda njira imene adzagulitsa zambiri kulola osati kukhala wolimba, koma kukula kutenga msika onse yaitali, kuchuluka kwawo chikoka.

Kufikira tsopano, kwa ine monga chitukuko malonda mlangizi limasonyeza kuti 90% ya sekondale ndi 98% ya malonda ang'onoang'ono ntchito malonda pamphumi, mwachitsanzo njira imeneyi kukopa makasitomala, asamuphe chinachake, ndi kuyang'ana latsopano, agulitse, ndi zina zotero, koma njira imeneyi ntchito oipa kwambili.

Kuyambira lero ogulitsa malonda anzeru akhala ndi njira ya malonda 2 stepper, si njira yatsopano, koma lero iwo ikupita patsogolo, ndipo kuti inu kuonetsetsa 90% ya unyinji wa mpikisano osachepera. Tiyeni ndi mtima wa njira kuti kuonjezera malonda.

Lamulo ndi ili:

Musati kugulitsa chinachake ndi kugula kasitomala, munapangana otsogolera kagwere mu malonda nyuzi. Izi otchedwa anatsogolera m'badwo (galimoto latsopano chandamale kuthekera makasitomala), izi kuyendetsa makasitomala angathe amene ali ndi chidwi nkhaniyi, zomwe mumagulitsa, mfundo.

Koma kuti zingakhale zofunikira kugulitsa kopindulitsa kwa kasitomala kulengeza chinthu chokongola kwambiri kasitomala kuthekera, zingakhale wogulitsa anu pamwamba. Muyenera osachepera kuchepetsa malire kapena kugulitsa pa mtengo, womwe kumangitsa kasitomala yekha.

Inu mukumvetsa kuti azigulitsa loyamba kukhala wokongola kwa makasitomala kuti anakusankhani inu kuyambira mpikisano.

Mukakhala kupanga malonda choyamba, nkofunika kuti anthu ogulidwa kuchokera inu, kumupanga iye kuchotsera ndipo mabonasi, koma kupanga malonda woyamba, ayenera kusiya wina kuchuluka kwa ndalama zomwe ali nazo, ndi kugwiritsa njira zofanana wina 2-3 osachepera. Pambuyo pake, iye akukhala kasitomala wanu, chomwe okhazikika.

Pamene mwaika makasitomala pa singano wake, izo sizidzakhala kuti chofunika lomwelo kupita ku mpikisano wanu, akugulira ngakhale kwambiri Shackleton malire. Chifukwa adzakhulupirira inu, iye safuna kumva nkhawa ndi kuganiza kwa munthu watsopano kugula, ndipo ngati ndalanda kunamizidwa, ndi momwe quality, ukutitsimikizira etc.

Kenako, muyenera kumvetsa zimene Front kumapeto (Front-yotsiriza mankhwala, amene inu kunyengerera kasitomala), ndipo Back kumapeto (mankhwala omwe inu nkhondo ndi ndalama).

Muyenera kulengeza mankhwala chosangalatsa chandamale omvera, ndipo prodovat ndi malire ochepa, kapena pa mtengo yake, kapena nthawi zina mu mthunzi, kodi makasitomala kwa inu. Ngati akupereka 20-30% kuchotsera, ndi kupereka chinthu chomwecho chimene mpikisano zonse, kapena ngakhale bwino, ndiye anthu adzapita kwa inu.

Kwa ena sangazindikire momwe mukhoza kugulitsa pa mtengo wawo kapena zochepa ndipo amawononga malonda. Koma m'pofunika kuti munthu kungabweretse backend ndi kugulitsa mtengo kwambiri pamene zonse slugger, ndi zimene mukupanga wanu sindikuganiza. Pakuti iwo, inu tiyipukuse depenguet kuti mitengo tradable uphungu ndi anaŵerama mitengo kike mapemphero.

Inu adzayesa chitsanzo yomanga chomwecho mitengo malamulo, koma iwo sapita chifukwa sadziwa dongosolo.

Kodi bwinobwino Gulitsani Tsopano muyenera kudziwa chinthu cilamulo za malonda, mu kugulitsa woyamba ndi ndondomeko kuti ali ndi aligorivimu, kachiwiri, muyenera kudziwa chimene anamanga.

Sales conceptually ogaŵikana mfundo zitatu; anatsogolera Generation (kukopa makasitomala angathe) - Ndinakopeka Kukambitsirana (woyamba 2 - 3 malonda) - Akaunti Management (ntchito ndi m'munsi kasitomala).

Ngati mukufuna ndalama tsopano, chophweka njira ndi yambitsa m'munsi ndi mwachangu kuyamba kugulitsa pa makasitomala alipo. Ineyo kudabwa ndi mabizinesi kuti sizikugwira ntchito ndi m'munsi kasitomala, ndinena kanthu za amene chisiyeni m'munsi.

zinthu ziwiri zimene anayenera kugwira ntchito zochuluka sitepe-wogulitsa malonda anu:

1. Muyenera kusonkhanitsa m'munsi kasitomala
2. Uyenera kukhala ndi mzere wa mankhwala, ntchito, misonkhano.

Tiyeni tiwone lililonse mtendere kusonkhanitsa m'munsi mulibe kugulitsa, njira yophweka ritelo, kuchita masewera kabuku pa mutu wanu, kagawo kakang'ono wanu. Ie Ngakhale mumagulitsa zingalowe okonza, mukhoza kabuku ndi mfundo zofunika kwa CA wanu Mwachitsanzo, njira kwambiri banal kuti m'ndandanda wa malonda anu, ndi kulengeza kuti anthu kuti anali free,

Ngakhale mu masamba chikasu, mwachitsanzo onse lengezani Zipangizo zoyendera magetsi banja, okonza zingalowe, ndi malonda anu, kupeza ufulu m'ndandanda wa zingalowe m'malo okonza bwino pa telefoni. Izi facilitates kwambiri moyo ndi kasitomala wanu, ndimafufuza mudziwe kamvekedwe kusankha, koma pano wapatsidwa m'ndandanda ndondomeko ndi zambiri ufulu.

Mu mndandanda inu muyenera kuchita ndi mwachibadwa wapadera. kupereka kuchotsera, zopinga nthawi, etc. Tiyeni tibwerere Chikwatu amalandira pamene anthu amakutchani inu, muyenera kutenga makalata wolandira, foni, e-mail, onse zonse zomwe mukufuna.

Mwachitsanzo, m'pofunika kuti dzina ndi tsiku lobadwa, chifukwa kuteroko ntchito kwa izo ayi, tsiku ayenera kumwedwa kuti adzapanga wapadera. koma amapereka tsiku lobadwa wake, etc. Za mmene kukumana ndi samanena, ndipo kuti izi zimabweretsa masamba zana la verbiage ...

Pamene muli deta makasitomala kuthekera kwanu, ngakhale zilibe ndiye musati kugula izo kuchokera Directory, mukhoza bomba ndi akuperekanso tsopano kwa amene sangathe kukana. Kodi mukukumbukira kuti azigulitsa woyamba ndi zofunikira kuti nkwabwino kwa iye sindinapeze zinachitikanso chiŵerengero cha mtengo - quality, monga tanenera, mukhoza kugulitsa pa mtengo kapena akulephera koma ntchito yaikulu ndi kugula kasitomala ndi kagwere mu malonda nyuzi.

Musadandaule kwa ambiri izi zikumveka zedi, koma pali machenjerero kuti amakulolani kuukitsa mtengo wogulira, mu malo oyamba kuona chitsimikizo, utumiki. Monga mukudziwa ngati mankhwala malire pafupifupi 20-30% ya chitsimikizo ndi utumiki malire adza kwa 80%.

Njira yachiwiri ndi Upsell, uyu otchedwa kuukitsidwa kwa ndikupeleka woyamba, ndi yotsatira, pa nthawi imene munthu ali wokonzeka kugula, ndiye ndalama, kapena Intaneti lozhit ngolo katundu kapena umakonza nanu zambiri, inu kumuuza tili zambiri wapadera. mayitanidwewo, izi tsopano chinthu ozizira kapena utumiki zochimwazo kumathetsa mavuto onse za nkhaniyi ndipo osati pa kuchotsera chachikulu kwa inu, kuphatikiza inu mufika nthawiyi ufulu ndi kuti mukufuna kugula.

lingaliro ndi kuti ngati mu mndandanda wanu mtengo uwu APSELL katundu, mankhwala, ntchito anali okwera mtengo ndi malire angakhale 200%, inu kupereka kuchotsera 30% pa APSELE ndi katundu ankafuna kugula, kumene inu sapeza ndalama. Kumene mu malonda osiyana kukhala m'njira zosiyanasiyana, kotero muyenera kupeza manambala zonse kale.

Kenako CROSSELL strategy - mochenjera n'chakuti ngati mtanda kugulitsa, KROSSELL ayenera kugwiritsidwa ntchito ngati munthu wasankha kugula APSELL. Mwachitsanzo mumagulitsa makompyuta, munthu anadza kwa zogula kompyuta kusankha, inu mungakweze kuti kompyuta zodula kapena kusinja iye pa chitsimikizo moyo kuphatikiza pambuyo-malonda utumiki.

Ndipo pa izi KROSSELLOM mphindi kumuuza iye, ndi chosindikizira ukusowa inu, tili ku ndagula kompyuta pa kuchotsera 30% ndi kalipeti, ndi mbewa mafoni, ndi fumbi nsalu misozi wapadera, masamba kuti mankhwala amenewa ayenera mpweya, amene inu kupeza phindu.

Ndi osindikiza kuchita chinthu chidwi okha osindikiza ku opanga kupita pamene mapeto Front, ambiri chosindikizira opanga kwenikweni kugulitsa ndi malire kakang'ono, koma ndalama kupewa pa makatiriji kwa kudzaza utoto pa pepala, kuti zambiri strategy kutchulidwa sitepe malonda.

Malinga ndi zomwe 20-30% wa kugula ndi kugwirizana UPSELL CROSSELL. Kotero kuti n'zotheka kumenya ndalama malonda ndi kuti ngati mumagulitsa ndi kumaso mu mthunzi, ndiye n'zothekanso kuti achire ndalama pa. Chotero zolimba zopotoka chithunzi kuti simungathe ndalama, koma ndithudi kupeza makasitomala okhulupirika makasitomala.

Tsopano kulankhula ndi chikhalidwe chachiwiri -lineyka mankhwala. N'zoonekeratu kuti tili ndi ndalama zambiri sizipanga ndalama pa malonda woyamba mzere kuti anafunika sapota kasitomala mu malonda nyuzi, patsogolo ndi patsogolo.

Uphungu ndimakonda kwambiri, mukudziwira zolinga zawo mabogi ambiri, alangizi, mabogi, kuyambira chiyambi cha kulemba bukhu, ndiye anapanga makonzedwe yotsika mtengo msonkhano, atha dongosolo kapena maphunziro, maphunziro chogulitsidwa ntchito payekha.

Apa ndi mzere wa mankhwala mu yachibadwa nkhani mlangizi, mphunzitsi, mphunzitsi. More ambiri bukhu ndi - ufulu mbuye kalasi kapena msonkhano pa Intaneti, binder kungakhale aliyense.

M'sitolo mutha kuona mkate ndi mkaka ndi mtengo kuposa shopu aliyense, komanso ndi mitundu yonse ya zinthu, mankhwala a tsiku, kuchotsera, makadi kukhulupirika, etc. Zonsezi amachitira chinachake chimene chikanati kumangitsa munthu kubwera kawirikawiri komanso kugula kwa iwo.

Top wogulitsa ndi kuyika malire kochepa, kapena pa mtengo ake, ndi kasitomala akuzengereza kumeneko item zokhudza tsiku, ndipo pali chinachake pa kuchotsera ndipo munthuyo amachokera kwa sitolo ndi gulu la matumba, kusangalala ndi kukhala achimwemwe kuti anagula pa kuchotsera a.

Ine ndiribe lingaliro chomwe ntchito yanu, koma chinthu chimodzi motsimikiza - I tafotokozeramu lililonse njira ya ntchito mu ntchito iliyonse, inu basi yambitsa chuchut nkhani imvi mu mutu wanu ndi kuganizira mmene zikhoza kugwiritsidwa ntchito mu ntchito yanu.

Pamene muli ndi mzere wa mankhwala omwe inu tikatha kasitomala, muli okhazikika ndi okhulupirika. Monga ine ndinanena muyenera kuchita 2-3 yopindulitsa malonda wogula, ndiyeno kukagulitsa backend.

Tiyeni MWACHIDULE chochita:

• Sungani kasitomala m'munsi
• Kumanga osiyanasiyana zopangidwa ndi misonkhano
• Dziwitsani dongosolo la movutikira malonda ambiri

Dziwitsani dongosolo la njira ntchito ndi tsinde ndi makasitomala atsopano akubwera pa luso tafotokozazi, kungachititse ogula ambiri angathe kukopa anawauza kuti agulitse yopindulitsa awo anawauza kuti agulitse kawiri zambiri zaphindu kwa iwo, koma kumene popanda kutaya ndalama. Ndiyeno kuzigulitsa kuti backend ndi kumanga makwerero latsopano kumapambana, ndi kuti nyenyezi.

Anthu ambiri amafunsa ndi mmene kugulanso mapeto? Backend ayenera mwachibadwa wokongola ku CA, kotero chipatso choletsedwa, inu muyenera kulenga malonda kalasi kalata kwa iye, ndipo zingakweze mtengo mwa kuphatikizapo mmenemo malire mukufuna, pamwamba chabe chokwanira cha chandamale omvera anu.

Back kumapeto ayenera kukhala mu lowongolera ndi kuwapatsa chiyembekezo cha tsogolo labwino, kapena chamadzulo labwino, ngati simukudziwa chochita backend ndikuganiza kodi kwambiri ngati ogula ndi mutu wanu ndi kagawo kakang'ono. Pezani njira kuti adzalipereka kwa iwo ...

Ndipo pamene inu kukatenga pang'ono makasitomala awo mu malonda, mukhoza kuyamba kulimbikitsa backend, koma nkhani ina. Mukutero monga zidzachitika, ndipo kumeneko kale kusintha ndipo kusintha kutsatsa ake. Imeneyo ndiyo njira zosamvetsetseka kuonjezera malonda, zikuthandizani inu zina, osati malonda awiri, komanso kulera iwo kangapo.

Ine ndikuganiza izi ndi mokwanira, ngati inu tsopano amaganiza kuti mutu wanu mafunso kuposa mayankho, kuti momwe mukhoza kupeza unakonzedwa FREE "anawaonjezera kuwirikiza kawiri phindu mu tochepa ndi sing'anga" limene ine kusanthula mwatsatanetsatane mwa njira, kutenga iye PANO - www .smysly.com