Porter masanjidwewo ndi chitsanzo cha bungwe

Mpikisano mu munda malonda anatsimikiza ndi mpikisano msika pakati pa anthu zalamulo ndi zachilengedwe, makampani ie, alimi, ogula. Ndipotu mpikisano amapezeka paliponse - pakati pa mayiko, Boma, uphungu, wothandizira. Yosanthula mphamvu mpikisano ntchito zosiyanasiyana njira. Nthawi zambiri mu kusanthula ntchito amakampani ntchito mpikisano strategy Michael Porter.

Mpikisano - choipa kapena chabwino bwanji?

Mpikisano amalenga kwa opanga katundu osiyanasiyana kwa vuto pa msika, ndi amapanga zinthu zimene zingachititse kuti m'mavuto. Izi zikhoza kukhala zodabwitsa mu mawonekedwe a dontho lakuthwa mu ankafuna, ndi maonekedwe a mpikisano mankhwala nzeru ndi ubwino angatsutse.

Kuyesera kuchepetsa mavuto, kampani amagwiritsa njira yapadera. Iwo ndi ogwirizana ndi mawu akuti "kusanthula mpikisano", umene ndi kuphunzira zinthu mpikisano komanso zochita za ubwino wa chibadidwe kampani ndi mpikisano kugwira ntchito mu msika chomwecho. Pa mtima vuto - kukhazikitsidwa kwa ubwino opangidwa ndi kampani kapena zopangidwa ndi ziyenera za mwayi chifukwa chopulumutsa ubwino mu zochitika zenizeni. Monga njira kukwaniritsa angagwiritsidwe ntchito Porter masanjidwewo.

Ponena za ntchito mpikisano, ndi funso la ubwino pa mpikisano. Kapezekedwe ka ubwino pa mpikisano chifukwa chilengedwe cha magulu a miyeso mbali ya katundu, kugawa, pantchito, mtengo. Mu malonda, njira mpikisano umalimbana kusunga msika gawo la ogwira ntchito kapena kuchuluka kwake.

Kuwonjezeka mpikisano ndi Porter

Ponena za njira zazikulu, ndikofunika kumvetsetsa ndi kuzigwiritsira ntchito mpikisano strategy Michael Porter. Pali mitundu itatu ya iwo:

1. Akutsogolera kuchepetsa ndalama. Kusankha amenewa strategy, bungwe adzatumiza magulu awo onse kulenga mtengo wotsikitsitsa zotheka. Izi zimathandiza kuti msika mankhwala ndi mtengo wotsikitsitsa, pokhalabe yoyenera khalidwe.
2. Muziganizira. Imeneyi, kampani ndi kusamalira awo onse pa gawo makamaka msika.
3. Zosiyanasiyana. Pamene inu kusankha njira imeneyi, gululi adzatumiza magulu onse kuti akonze mankhwala wapadera, kotero ndi kusiyanitsidwa ndi makampani popanga zinthu zofanana.

Porter masanjidwewo - Njira yopambana kampani

Kuti bwino limodzi kampani mu zochitika zawo, n'kofunika kuganizira mpikisano. Kuti dongosolo ndi kulongosola Mnjira ntchito strategy, Mpofunika masanjidwewo Porter. Kuti kumathandiza kupeza mfundo ofooka ndi kuukira njira malonda awo.

Porter masanjidwewo - chitsanzo yoonetsa boma lenileni la mpikisano ozungulira yeniyeni nthawi. zigawo zake ndi mphamvu ya ogulitsa ndi ogula, zikamera wa mpikisano latsopano, linanena bungwe la mankhwala wogwirizira ndi ubale mpikisano pakati pa Makampani ogulitsa limodzi.

Kumvetsa mmene masanjidwewo ndi abwino kwa kusanthula msika Porter ndi chitsanzo cha "Bryanskpivo" inu mukhoza kuwona zinthu zonse mapangidwe ake.

opanga analogues

Mpikisano waukulu "Bryanskpivo" ndi JSC "Cheboksary yofululira moŵa kampani" Buket wa Chuvashia "ndi LLC" Malthouse ". Market kufalitsa rye chimera mwa mpikisano msika chiri motere: JSC "Bryanskpivo" - 37% ya "chimera" - 25% JSC "Cheboksary yofululira moŵa kampani" Buket wa Chuvashia "- 12% ya" Novoaltaisk Bakery "- 8% "Iskitim Bakery" - 5%, Ltd. "Sursky chimera" - 5% ya "simuvutika" - 5% ya "nyama mankhwala" - 2% mavenda Other - 1%.

Mpikisano mu rye chimera msika ndi wodalirika kwambiri. The mpikisano waukulu kampani ndi LLC "Malthouse", umene ukutchulidwa 22% ya msika. JSC "Bryanskpivo" ali zinachitikira mwachilungamo yaikulu, ali yaikulu likulu ntchito. kampani imeneyi ndi yaikulu kwambiri ndipo zinthu zigawo zosiyanasiyana msika, ali ndi udindo waukulu.

Kuwunika mpikisano wa "Bryanskpivo" pa mankhwala ndi mfundo mitengo, komanso ndondomeko yogawa mankhwala, ntchito Integrated kuwerengetsa njira. Chifukwa cha njira za - Kuyerekezera ndi kuwunika muyezo wa kufunika. The apamwamba zigoli bwino bungwe zinthu mpikisano mu gawo lapansi.

JSC "Bryanskpivo" amatenga lalikulu pamsika. Porter masanjidwewo amasonyeza kuti Saiwala kuti ndi lero mwayi kwambiri pa mpikisano, kampani mwina mawa pakati kulephera. Mwachitsanzo, sindipindula kuchepa, kuchepetsa pamsika, ndipo ngakhale bankirapuse. Choncho, kasamalidwe ayenera nthawi zonse kugwira ntchito zomwe chomera kulimbitsa mphamvu zawo ndi kuchepetsa zofooka za. Tikumbukenso kuti udindo mbewu ndi khola ndithu, koma muyenera kuganizira zochita za mpikisano.

ogula

Pamene kugulitsa katundu wake, kampani kwenikweni maganizo awo pa makasitomala zoweta, likukhalira kuti pamene masanjidwewo Porter kuphunzira. ubwino mpikisano wa ogwira ntchito zachokera kuwonjezeka m'munsi makasitomala a "Bryanskpivo" makasitomala kwa pafupi ndi kutali kudziko lina. Iwo ndi kampani yogulitsa, opanga mkate, tchipisi, KKS, enhancers ndi makampani ena, chimene chiri chofunika kwa mlingo wa khalidwe la rye chimera.

sapulaya

Kulongosolerana kuthekera mgwirizano ndi ogulitsa zonse ayenera aziyang'anitsitsa mtengo kwa zipangizo zopangira ndi chuma. "Investsnab" LLC - yodalirika katundu rye m'dera Bryansk. Komanso JSC "Bryanskpivo" mobwerezabwereza yotengedwa kuchokera rye "Roseksport" LLC (Samara) ndi OOO "RusAgroTorg" (Kursk). sapulaya Awa ndi yaikulu mu Russia ndi kugulitsa yekha apamwamba yaiwisi zipangizo opangidwa mogwirizana ndi mfundo apamwamba. Umene OJSC "Bryanskpivo" amalenga rye chimera umafunika, amene anayamikira onse mu Russia ndi mayiko ena.

Angathe opanga analogues

Mlingo wa zopinga kulowa pa msika wa rye chimera ndi mkulu mokwanira. Choyamba, ichi ndi chifukwa chakuti pafupifupi 80% msika wotanganidwa ndi mabizinezi 3 lalikulu. chuma chapadera cha sikelo salola alimi ang'onoang'ono kupikisana ndi atsogoleri msika. Chofunikanso ndi mfundo yoti kuyesa linanena bungwe mwayi mtengo, osewera alipo kudula mitengo.

mankhwala wogwirizira

Mu malo oyamba a "Bryanskpivo" ayenera kukhala osamala kupikisana kwa opanga chimera maganizo. Iwo kuphimba gawo lalikulu la msika, kuphatikizapo Mikate Yapamwamba mini ndi ogwiritsa mapeto.

Pamene kupenda msika wa rye chimera mphamvu ntchito masanjidwewo Porter ndi zisanu mpikisano. Izo zimasonyeza kuti JSC "Bryanskpivo" ali mu msika udindo waukulu. Kwenikweni, ndi chifukwa chakuti ndi "Bryanskpivo" amagwiritsa ntchito yopanga rye chimera ng'oma technology umaonetsa masanjidwewo Porter. Mwachitsanzo yomanga chitsanzo zinatithandiza kuona kuti si zofunika kwenikweni chizindikiro cha kupambana kwa kampani ndi madera osiyanasiyana makontena, ulaliki wa mfundo zothandiza pa webusaiti lovomerezeka ndi mbiri yabwino.