Wabizinesi Michele Ferrero: yonena, mbiri ya kupambana, chithunzi

Izi ndi nkhani za munthu wolemera kwambiri mu Italy, mbiri ya mankhwala amene analenga, kulawa, dzina ndi maonekedwe amadziwa 96% ya anthu Russia a zaka zapakati pa zaka 3 mpaka 50, nkhani ya luso, wopambana, ndipo amakondana ntchito yawo munthu - Michele Ferrero. Wambiri, banja, kalata ya malonda ndi angapo pang'ono odziwika mfundo za mwamuna ndi mwana wake - zonsezi mudzadziwa ngati mukuwerenga nkhani.

Mwachidule za zazikulu

anthu ochepa sindikudziwa filimu kwambiri za confectioner eccentric ndi dzina la Villi Vonka ndi mnzake pang'ono Charlie. An ulendo chodabwitsa mwa fakitale chocolate, dziko zamatsenga maswiti ndi nkhambakamwa chodabwitsa mano lokoma kwa zaka zingapo. amaonetsa ambiri yaitali chidwi ngakhale chokoleti mtsinje, udzu kapena maapulo caramel ku maswiti, ndi chikondi wosimidwa a Mr. Wonka kuti gulu lako.

Mofananamo, pasakhale nkhani anadabwa bwino banja weniweni pastry moguls kubwera ku Italy dzuwa, imene inayamba kumayambiriro kwa zaka za m'ma otsiriza ndi dzina la Pietro Ferrero, amene analandira kuchokera kwa bambo ake ophika buledi yaing'ono. Zaka ntchito mwakhama, undoubted talente, kukhulupirika kwa zolinga za okondedwa wanu, komanso ogwira ntchito zodabwitsa ... wothira pang'ono tsoka anapereka dziko chokoleti mtedza phala la Nutella, wokoma mndandanda amachitira ana, holide yaing'ono, dzina wokoma Ndinadabwa, zidzasintha maswiti Ferrero Rocher, gentlest Raffaello ndi dragees wokonda Tac.

Chinsinsi cha kupambana kwakukulu kwa pastry ndi

Michele Ferrero - mwana, Pietro, amene sanachite mantha ndi kusintha ndi kusintha kuti zotsatira za atate wake kupitirira kuzindikira. Tisangalale ndi chilengedwe, bizinezi chikhalidwe ndi weniweni workaholic moyo, Pietro mwamsanga anakhazikitsa lokha makasitomala omwe ankabwera maswiti zokoma. Hit malonda mu shopu wake anali chokoleti timitengo ndi mtedza kudzazidwa. Mwambi wotchuka mmene tingathandizire ndi tsoka lina mu moyo, anachita moyo wa banja Ferrero mbali yofunika.

Kamodzi anasungunuka chokoleti timitengo, koma mwiniwake wa pastry shopu sanali anadabwa atamva zoti, kodi si kutaya wakhala illiquid chofunika, iye anapereka kwa makasitomala awo mu mawonekedwe a kufalikira kwa n'kuwaika m'mabanzi yatsopano. zingawakhumudwitse Izi kwambiri anatengerapo alendo Confectionery kuti Pietro anayika Chiponde kupanga pa mtsinje, kotero dziko wadziwa Nutella.

zaka zinayi masitolo Confectionery Pietro amakakamizidwa kukuza ana awo ndi kutsegula fakitale. Iwo unayambitsidwa mu 1942, kale mu 1949, Michele Ferrero anayamba kuthandiza bambo wake, ndipo mu 1957 anatenga zingwe za kampaniyo pa bolodi.

Mbali zodabwitsa za mapangidwe a bungweli Ferrero chinali chifukwa chakuti ndiAmene amagwira ntchito mwakhama pa mtunduwu. Pietro wakhazikitsa ntchito bwino, anabweretsa mankhwala ake mlingo dziko, koma kuzindikira mayiko izo lakwaniritsa Michele Ferrero. Bwino nkhani za mtundu wake makamaka za chitukuko apitirize zatsopano, kulenga aliyense wa iwo ntchito avareji pafupifupi zaka ziwiri. Panthawi imeneyi, zachilendo wa kampani zinachitika kutali ndi lingaliro yosavuta zakudya zabwino ndi kukoma wapadera, kapangidwe ija, njira yapadera kupereka chizindikiro.

Nkhani banja

The kampani Ferrero, mwalamulo anakhazikitsidwa mu 1946, pa nthawi ino ndi mmodzi wa opanga yaikulu maswiti mu dziko. Chimene chinayamba ndi ogwira ntchito limodzi, izo wakula mu misewu mayiko a mafakitale (16 padziko lonse). Kugulitsa mankhwala wakhala yaikulu yogawa maukonde ndi maofesi ku Ulaya, Asia ndi United States, ndi antchito 22,000 ntchito kuti athandize mtunduwu.

Koma ngakhale ngati lonse yaikulu kwambiri yopanga ndi zolowa ($ 8 biliyoni chaka chilichonse), kampani akhala mu manja a banja limodzi kwa zaka zoposa 60. Wambiri ya Michele Ferrero (chithunzi anapereka m'nkhani) ndi inseparably chikugwirizana ndi kampani. moyo wake - ndi chinsinsi, amene adatenga pamodzi ndi Iye ku manda. N'zokayikitsa kuti pali angapezeke kwambiri mafupa. Bambo ake Pietro wonse ntchito pa Confectionery wake, makamaka chinamuthandiza kuti mkazi wake. Zikuoneka kuti poonerera Italy makhalidwe anathandiza mabizinesi kupulumuka ngakhale mu nthawi yamavuto ndi chabe banja amphamvu ndi chifukwa chomwe anali molimbika.

Ngati kugwirizana ndi linali m'gulu la banja la Michele Ferrero. Iye anali wokwatira kamodzi, ku ukwati wake iye anasiya ana awiri. Mkazi wake Maria zosiyanasiyana, komanso amayi Michele pa nthawi, anali mnzake wokhulupirika kwa mwamuna wake. Peter Ferrero kwakukulukulu anathandiza mwamuna wake Pietro, iye anali mwachindunji m'zochitika kampani.

Mofananamo, Mary Frank anali imasonkhezera weniweni ndi kuthandiza Michele Ferrero, ndi yonena za mkazi kuzindikiridwa ndi banja ndiponso akhama la thumba, zochokera ndalama za bungweli. Mwa njira, thandizo la mgwirizano thandizo mwagwirizana ndi nkhawa antchito ake - khalidwe limene ndi khalidwe la kampaniyo Ferrero.

Confectionary magnate anamwalira ali ndi zaka 89, mu 2015, ndi nthawi anatha pochitika malonda ana ake - Pietro ndi Giovanni. Izi zinachitika kalelo mu 1997. Ana atsimikizira maluso awo ndi manyazi bambo ake ndi akusonyeza amalonda kwambiri.

The wolemera kulira

Kwa kumapeputsa Mwatsoka, Michele anatha kupulumuka mmodzi wa anyamata ake. Mu 2011, anaphedwa ndi mwana wake Pietro. Ferrero banja zimaonetsa ena manyazi. Amadzipereka ndi zochitika m'banja, sanapereke zoyankhulana, koma chifukwa cha zinthu zonse mu moyo wawo anakwanitsa kuphunzira kokha kwa tabloids lapansi.

Pietro inaonongeka pamene njinga, pokhala pa ulendo malonda mu South Africa, palibe mfundo munkhaniyi amalephera ngakhale patatha zaka zingapo. Amadziwika kuti Michele Ferrero zaka zomalizira za moyo wake anakhala mu Monaco, ana ake ankakhala Belgium.

Pietro Jr. anali ndi banja, mu chisamaliro cha wamasiye mbodzi adacoka ku mui ana atatu. Pietro anali mwana wamkulu wa Michele, ankayang'anira mbali ulimi wa bungweli, ndipo Giovanni anachititsa nkhani zachuma mu bizinesi. Abale anali ufulu wofanana kampaniyo. Atamwalira Petro Dzhovanni anatenga impso kwathunthu mmanja awo.

Malinga ndi mapazi bambo ake

Mbiri ya kupambana Ferrero kumadalira pa anthu amene amagwira ntchito pa izo. Wolembedwa ntchito aliyense ndi wofunika, ndi mbiri yaitali ntchito anzake a ntchito iliyonse ndi abwana ake, ulemu kampani amachitira anamenyela ake.

Panthawiyo, ndodo ganyu ogwira inaŵerengeredwa mayunitsi. Choncho Pietro Ferrero ganyu monga othandizira anthu asanu, patatha zaka a bungweli wakula kwa zikwizikwi za anthu. Mwa njira, fakitare choyamba chinamasulidwa mu tauni yaing'ono ya Alba mu Italy lero pansi pa mzere zotsimikizira bungweli chinkhoswe aliyense wokhala wachiwiri wa m'deralo.

N'zochititsa chidwi kuti palibe ana a bambo awo ambike mwambo banja, amuna a banja Ferrero ndi mbadwo wachitatu mu mzere kukonza chifukwa cha makolo awo Ndipotu, iwo nthawi zonse ntchito pa chitukuko zina. Nyengo heyday anafika pa nthawi imene kampani adathamanga Michele Ferrero. Banja chithunzi naye ndi okondedwa ake - ndi likutipatsa fanizo la chakuti bola ngati chizindikiro ndi mu manja a anthu awa, zingasangalatse mafani awo.

mayiko otchuka

Osiyanasiyana mankhwala kampani limapanga Ferrero, lalikulu, koma pali mankhwala pamwamba, anazindikira ndi okondedwa padziko lonse lapansi, osati ana komanso makolo awo:

• Maswiti Ferrero Rocher - ndi pralines n'zosadabwitsa wosakhwima yokutidwa ndi chokoleti icing ndi sprinkles wa hazelnuts wosweka.
• kampani malonda mtsogoleri - ndi chokoleti-hazelnut phala Nutella, sangweji naye kuyamba tsiku lanu anthu ambiri.
• Kudzikondweretsa Raffaello - amene sakudziwa kuti izo ndi moyera-zingawakhumudwitse ongokhala kirimu kuwala, enveloping amondi mtedza osokoneza? Zonsezi zili vkusnota crispy kokulumunya chipolopolo TACHIMATA ndi flakes kokonati - liza kukhudza maswiti.
• Mzere wokoma katundu - makamaka chokoleti ana. Malinga ndiAmene, ndi 42% wapangidwa mkaka achilengedwe. Izi yummy zingakuthandizeni otchuka monga mazira anadabwa ndi magawo chokoleti portioned.

ndi chidwi

Mu mbiri yake yaitali kampani Ferrero Nthawi zambiri mavuto. ana awo ndiAmene anakulira kovuta pambuyo nkhondo nthawi, iwo anabwera ndi mankhwala adzakhala chidwi ogula ndi analenga katswiri weniweni, chifukwa ngakhale kuti patha zaka zambiri kukoma Pietro ndi Michele Musataye kudzipereka kwawo kwa dzino wokoma. Pafupifupi mankhwala kumafuna kwambiri mfundo zosangalatsa zimene anthu ochepa mukudziwa.

Mwachitsanzo, wotchuka "wokoma Ndinadabwa" - china chimene Michele anabwera kuthandiza amayi zimalepheretsa ana pamene kugula m'sitolo. Mazira ndi zidole ali kugulisa mu United States, malinga ndi malamulo awo chakudya sayenera kupezeka zinthu si chakudya. Mu nthawi yotentha ya chaka kampani ikutha malonda mafano chocolate, otaika malonda kavalidwe maswiti sadzakhala kuwonjezera mtundu kutchuka. Michele anabwera ndi chokoleti ana awo ndi okhutira mkulu wa mkaka, chifukwa kuchokera mchikuta sindikanakhoza kupirira kumwa mu maonekedwe ake angwiro.

Raffaello candies zinalengedwa ndendende kuti kumenya kutentha, mu mchere izi si pophika umodzi, womwe akudwala kutentha kwambiri pa msewu. Chinsinsi cha "Nutella" kwambiri sichinaululidwe mpaka pano, pali njira zambiri kwa chinyengo, koma palibe mmodzi wa iwo zikugwirizana ndi kukoma ndi kununkhira kwa pachiyambi. Ferrero chaka akugula theka la zokolola lonse la hazelnuts zosowa zawo kupanga chifukwa chigawo ichi - maziko a ambiri katundu wathu.