Zikwama zam'manja mwanaalirenji pa mtengo angakwanitse: American mtundu Mphunzitsi

Kulota za "yakale yoyendera" chikopa thumba, omwe mokhulupirika kwa zaka zambiri, m'pofunika kuyang'ana Mphunzitsi mtundu American. Mwanaalirenji zikwama zam'manja, kolakalakika Sandra ng'ombe, Eva Longoria ndi Gwyneth Paltrow mu 2008, zikhoza kugulidwa mu boutiques Russia.

mtundu nkhani

Maziko ngati msonkhano waung'ono mu 1941, kampani opangidwa matumba amuna ndi wallets, kulandira phindu wodzichepetsa. Pa malo anawatcha Manhattan Chikopa Zikwama. Chirichonse zasintha zaka 60 kuyambira kubera ku banja malonda Kahn akazi. Miles anakwanitsa kupeza njira yatsopano khungu, kupanga izo zofewa ndipo nthawi yomweyo amphamvu kwambiri, ndi mkazi wake Lilian akufuna kuti opangidwa ndi nsalu yatsopano magulu zikwama zam'manja akazi. Against maziko a ntchito Makampani ena khungu woonda m'munsi imene ntchito zikatoni, m'chigawo choyamba kwambiri wopambana kwambiri.

Pempho kwa kampani wotchuka mlengi Bonnie Cashin (1962-1974) wabweretsa kusintha pafupifupi chosintha mu maonekedwe a zinthu chopangidwa kale pansi pa mtundu Mphunzitsi. Image yokokedwa ophimba pa chizindikiro cha kampani amalankhula za ndondomeko ya yobereka katundu kwa makasitomala pa mayiko awo pa chiyambi cha kukula kwa ntchito. Popeza kugwirizana olimba Lew Frankfort (1979) malonda njira kukodzedwa kwambiri, kuphatikizapo zitsulo mwakhama ntchito imelo malonda. Tinayamba kutsegula boutiques kuwasindikiza (lero ali m'mayiko 30 padziko lonse), kugulitsa matumba odindidwa, anaonekera Intaneti sitolo (1999). Mu 1986 kampani anagula Sara Lee Corporation, kupuma moyo watsopano mu izo.

kampani yopanga

Mphunzitsi lero pamwamba pa kutchuka mu United States. New York ofotokoza olimba - mmodzi wa atsogoleri mu msika wa kupanga, kapangidwe ndi malonda Chalk mwanaalirenji: nsapato, ulonda, zodzikongoletsera zonunkhira (oposa zana maudindo). Ndi mwini 25% ya malonda onse mu dziko (zolowa mu 2009, mwachitsanzo, anakwana madola mabiliyoni 3.23). Makamaka wotchuka chifukwa katundu wachikopa, Pakati pali umafuna yekha, monga makolala ndi leashes ziweto. Koma bwino waukulu Mphunzitsi - chikwama fashionistas, kusankha zothandiza ndi mkulu khalidwe mankhwala.

apamwamba chikopa Only ntchito popanga iwo. Kupanga Chalk ali wokanidwa 70% zakuthupi okonzeka, zomwe zimachititsa matumba mtundu maonekedwe "yakale yoyendera" pafupifupi wosatha. Kuwonjezera pa khungu, ntchito nsalu, nthawi zambiri zimapangitsa mankhwala otsika mtengo koma zipangizo zamakono: nayiloni, poliyesitala, PVC ndi jacquard - osati wolephera katundu ogula. deta yake kusinthidwa olimba pamwezi kuti ndi wapadera ndipo chimasiyanitsa mtundu Mphunzitsi.

Matumba: mtengo, osiyanasiyana

Russian wogula ku boma Intaneti sitolo ya katundu kampani ndi sindinawatume. Muziganizira mtengo wake, inunso, n'zosatheka, chifukwa kuwonjezera imapereka msonkho kuti ndi osiyana uliwonse boma mu US. Kugula thumba akhoza kukhala nkhoswe, mtengo izi kudzadalira kufunika kwa chitsanzo, nyengo ndi dongosolo kuchotsera. Superprochnogo matumba mtundu nsalu ndi mtengo kuposa anzawo a pa khungu, koma kwa mankhwala atsopano-fangled kulipira ndithu kwambiri. mfundo mitengo pakati akhoza zimachitika mankhwala apamwamba likupezeka mu gulu. Akugulitsa mu US, omwe kampani zonse limakonza Mphunzitsi, matumba sing'anga kakulidwe ndalama pakati pa madola 150-200. Mtengo mwachizolowezi ndi mu osiyanasiyana madola 300-500.

Zosiyanasiyana mtundu ndi chidwi: kuchokera matumba akuluakulu zambiri za katundu Ba- akazi. Zamgululi mu mawonekedwe a mzikiti ndi, oyendayenda thumba, thumba pa kuliske amafanana grandmothers ankakonda zikwama zam'manja. Chifukwa zitsanzo izi nthawi zambiri kudzudzulidwa zikwama zam'manja Mphunzitsi mtundu umene kuyang'ana pang'ono zachikale. Koma iwo anali momveka ndi zinchito, kuti zifukwa kalembedwe kuti nthawi zonse kuyang'ana penapake antiquarian. Ntchito olimba ndiponso njira zamakono: phewa matumba, hobo, ogula, volumetric Tote. Pakuti malonda madona ndi zitsanzo mwangwiro kusunga mawonekedwe a. Pogula chitsanzo choyambirira, ogula amalandira mankhwala ndi matabwa wangwiro, zovekera khalidwe ndi zambiri maudindo osiyanasiyana. Kwa kapangidwe mkati monga chidwi kunja.

Zizindikiro za zikwama zam'manja choyambirira Mphunzitsi

Yopanga wa olimba New York lero lachokera ku dziko: kupanga Sichikupezeka ku United States, komanso Italy, China. Ikufotokoza nambala yaikulu fakes. Kodi kudziwa kuti wogula wa weniweni Mphunzitsi chikwama?

The original amafunika zotsatirazi:

• Pamaso pa nambala choyambirira mankhwala, zaikidwa ndi nsalu akalowa (zopangidwa ndi chikopa kapena nsalu).
• Kukhalapo kunja kwa thumba embossed chizindikiro mtundu.
• Pamaso pa chizindikiro kampani pa zovekera zitsulo.
• Kugwiritsa kampani mphezi YKK m'ma chidutswa cha khungu kapena angapo mphete pa pawl lapansi.
• seams opanda cholakwa opanda ulusi yotundumukira kunja kwa mpanda.
• Kukhala ndi chizindikiro mtundu - makalata awiri C, kuyang'ana pa wina ndi mzake. Iye ayenera kukhala kaya mkati kapena kunja kwa mankhwala.

Kusunga mosamala ndi bwino kusankha bizinezi, iwo ayenera kumvetsa kuti malo a thumba mtundu akhoza mkazi osangalala.