Analysis wa mankhwala osiyanasiyana

The mkulu mlingo wa malonda - ndi chimodzi mwa zolinga zikuluzikulu za ogwira ntchito iliyonse, umene ukugwira kupanga. Koma kuti Suopa mu msika lero, muyenera kupereka makasitomala osati quality, komanso osiyanasiyana mankhwala apakhungu. Cholinga zimenezi kudzakuthandizani kukwaniritsa kusanthula zonse osiyanasiyana mankhwala ndi nyumba. Komanso njira oterowo adzakhala zofunika osati mafakitale lalikulu, komanso mabizinesi ang'onoang'ono.

ndi uthunthu Kodi

Choncho, kukhazikitsa dongosolo kwa uthunthu ndi imodzi mwa zinthu kwambiri kwa kukhutitsidwa zonse zosowa 'makasitomala. Mawu akuti chomwecho ntchito kutifotokozera mndandanda wa mitundu ya mankhwala, umene umabala kampani yeniyeni. Pa nthawi yomweyo mwachindunji kuchuluka kwa mankhwala ndi delineation mitundu.

Osiyanasiyana mwina gulu, ndi kwapakati wathunthu. Mfundo yaikulu ya zofufuza Motero yafupika makamaka muyeso wa mankhwala obsolescence ndi magawo ake pachilichonse.

Pa nkhani imeneyi M'pofunikanso kukumbukira ndi pa osiyanasiyana, lomwe ndi mndandanda wa mayina a mankhwala chopangidwa ndi kampani, komanso zizindikiro zawo. Achikhalire lomaliza pa mtundu wa mankhwala monga mwa PRCS (National gulu la mankhwala mafakitale).

Chifukwa chiyani kuli kofunikira kuti aone osiyanasiyana

Katswiri mu dera kupanga pamafunika kupeza Kuchuluka kwa katundu opangidwa. Analysis wa mankhwala osiyanasiyana ndi dongosolo yopanga Iwo limakupatsani mwanzeru kukonza ndondomeko ya kuwonjezera mndandanda wa zinthu zomwe pamapeto pake zimadalira mtundu kukhulupirika pa mbali ya ogula ndi makonda osiyana.

Chimodzi mwa zotsatira za kuwunika tatchulawa ndi zosiyanasiyana za (kugawa) mankhwala umodzi malinga ndi zokonda zosiyana za chandamale omvera. Tikuyankhula zokhudza ulimi wa katundu ofanana mu makhalidwe awo ogula ndi akhoza m'malo ndi mzake, koma tidakali kusiyana. Njira imeneyi zimathandiza inu kupeza m'mphepete pa msika mu gawo mpikisano waukulu.

Choncho, pofuna kusiyanitsa ndondomeko imeneyi inali yogwira mtima, muyenera kusanthula woyenera wa osiyanasiyana mankhwala.

gulu la uphungu

Kumvetsetsa ntchito nomenclature, izo zikupanga nzeru kulabadira zinthu za mzere mankhwala. Mawu amenewa ntchito kudziŵa assortment. Ndipotu, tikulankhula za gulu la mankhwala n'zogwirizana chifukwa madambwe ofanana ntchito ndi, monga Motero, anapangidwa kuti chandamale omvera. malonda ntchito awo kukhazikitsa (masitolo, showrooms maukonde) ali wa mtundu womwewo. Kwa mankhwala osiyanasiyana amagwiritsa limodzi mtengo osiyanasiyana.

Ndi chifukwa cha mizere zosiyanasiyana za mankhwala, ndipo ndi chofunika nomenclature. Choncho, popanda kumvetsetsa zimene osiyanasiyana likakhazikitsidwa komanso mmene yodziwika, gwirani kudzakhala kovuta kwambiri kuti tisanthule.

Zochita za nomenclature chofunika

Ngati timayesetsa kufufuza gulu la mizere osiyana mankhwala, kudzakhala kotheka kupeza kuti ili makhalidwe: imapeza, kupingasa, kuya ndi mogwirizana.

chofunika nomenclature machulukitsidwe - osachotsera kuposa chiwerengero cha mankhwala munthu, umene analemba.

Latitude - ndi mbali lotsatira, popanda zomwe zingakhale zovuta kudziwa mankhwala osiyanasiyana, ndipo limatanthauza chiwerengero cha magulu mankhwala, amene amapangidwa ndi kampani yeniyeni. Mwachitsanzo, shopu kuti amagulitsa Mwachitsanzo, mankhwala chakudya, koma kupereka makasitomala osiyana mitundu ya katundu: ophika buledi mankhwala, mankhwala nyama ndi ena.

Mu chofunika nomenclature zosagwirizana ndi kofunika kumvetsa ubwenzi kupanga kutha ntchito mankhwala yoperekedwa kwa magulu osiyanasiyana assortment. Similar ungakhalenso kufalitsidwa njira, zofunika kuti gulu la ulimi ndi zizindikiro zina. Panonso ndi chitsanzo ogwirizana a golosale mungapezeko kugula zosakaniza zonse zofunikira kupanga, kuti, mbale choyamba.

Poganizira osiyanasiyana kusanthula sitingathe kunyalanyaza kuya kwa gulu mankhwala. Pankhaniyi tikulankhula kusankha zinthu kupereka katundu zina mu gulu lomwelo.

mtengo wa

Kusanthula osiyanasiyana katundu, mtengo ayenera kumwedwa nkhani zonse, chifukwa kwa iwo kumadalira pa mlingo wa malonda wa mankhwala makamaka. Mu chimango cha mtengo wa kupanga mankhwala yomalizidwa akhoza anasonyeza m'njira ziwiri: chofunika linanena bungwe ndi aakulu.

Ngati tikulingalira aakulu, ndiye m'pofunika kunyamula chotsirizidwa, anamasulidwa mayunitsi onse mkati kumalo a ntchito ntchito mu kampani (mwini mayunitsi sanali mafakitale yomanga likulu, ndi ena.).

Monga chitsanzo, theka-yomalizidwa mankhwala kupanga yekha, amene kenako anamasulidwa pambali ntchito yake likulu kumanga kapena yunitsi ntchito monga mtundu sanali mafakitale.

Chofunika mankhwala, monga kuyenera Gross, muli chabe mankhwala yosatha. Mtengo wa mankhwala amenewa n'komwe anthu mabizinezi kumene kupanga si upambana miyezi 12. chikhalidwe ichi ndi zofunika, chifukwa pa nthawi imene kutulutsidwa kwa chotsirizidwa kumatenga kuposa chaka, koma unreleased mankhwala akhoza kukhala pansi kusinthasintha kwambiri mtengo.

mankhwala kapangidwe

Analysis wa uthunthu ogwira sizikanakhala kwathunthu popanda kutenga nkhani chinthu ichi. Mu dongosolo la zinthu zofunika kumvetsa chiŵerengero cha mitundu yosiyanasiyana ya mankhwala anaimaliza pa maziko a ulimi awo okwana.

Kukhazikitsa dongosolo la dongosolo kupanga zikutanthauza kuti poyamba anakonza chiŵerengero cha mitundu ake mu kumasulidwa chomaliza cha mankhwala wapulumutsidwa. Ngati dongosolo ikuchitika omangidwa, izo zidzapangitsa kuti kupatuka noticeable kuchokera osiyanasiyana anakonza nyumba kuti nawonso, akuphwanya zinthu zimene n'komwe pamene akuyerekeza ntchito chuma kumalo a ntchito.

Pofuna kuthetsa kusintha structural, ayenera kuti athe kugwira ntchito zowerengetsa ndi kuwerengera. Yoyenera kwambiri kukwaniritsa cholinga chimenechi ndi njira mawerengedwe mwachindunji pa katundu yense, komanso njira mitengo pafupifupi. Ntchito njira zimenezi kungakuthandizeni kupewa osafunika chikoka cha kusintha kapangidwe assortment kwa ntchito zachuma.

Analysis wa mankhwala osiyanasiyana

Mwachindunji ndondomeko kusanthula umayamba ndi mosamala mfundo mmene mphamvu ya chofunika ndi linanena bungwe lalikulu, ndi phindu amodzi ndi index kuchita masamu.

Ankagwiritsanso analytics ntchito imene deta ntchito sabata, masiku khumi, mwezi, ndi, motero, kotala. Komanso, mu ndondomeko ya ntchito ndi mizere mankhwala akuphatikizapo kusanthula dongosolo kukhazikitsa kwa uthunthu kwambiri ndi nomenclature.

M'pofunikanso kukumbukira kuti pansi nomenclature kuti timvetsetse mndandanda wa mayina a mankhwala osiyanasiyana ndi zizindikiro zawo, zomwe zakonzedwa malinga ndi Classifier mankhwala mafakitale.

Kuphunzira kusanthula osiyanasiyana mankhwala, muyenera kukumbukira zotsatirazi: pamene akuti digiri kukhazikitsa dongosolo, poyerekeza ndi buku anakonza kupanga katundu zosiyanasiyana ndipo zotsatira zake zenizeni. Choncho, ntchito dongosolo tinganene kuti kokha pamene zigawo zikuluzikulu zonse za uthunthu kukhala itapangidwa zedi lamanja.

Ngati zotsatira anakhumba sanali akwaniritsa, kudziwa zinthu zimene zachititsa chotsatirachi. Mwa njira, iwo akhoza kukhala mkati ndi kunja.

Zoyambazo monga zolakwa gulu ndi kasamalidwe wotsatira njira yopanga, mbewu ndi ena. Gulu lachiwiri la zifukwa chimachititsa kusintha kufunika kwa mitundu ina ya katundu, zinthu kumsika ndi Launch belated mphamvu kupanga.

Njira ya kusanthula

Umayamba assortment kusanthula ndi dongosolo kufufuza momwe ndondomekoyi ndi kuphedwa kubala zosiyanasiyana mizere mankhwala. Monga tanenera, index izi anatsimikiza amayerekezera linanena bungwe lenileni la katundu (n'komwe mitundu moyo) ndi amene zinakonzedwa.

Agwire ntchito iyi - kuwunika woyenera - kuthandiza angapo njira chotsimikiziridwa:

- yowerengera wa koyefishienti wa ntchito za mapulani kwa kupanga mankhwala anakhumba;

- njira chidwi osachepera;

- kutsimikiza yokoka achindunji mndandanda ambiri a katundu tsiku limene ikuchitika ndondomeko kupanga.

Njirazi mpata osiyanasiyana kusanthula woyenera ndipo motero kupanga "wakuthwa" pansi udindo panopa.

Mapangidwe mizere mankhwala

Ndipotu, katswiri wa kumakhudza mwachindunji mfundo zimene adzakhala osiyanasiyana. Ndi mapangidwe woyenera wa mizere mankhwala amaona kufunika kwa mitundu yosiyanasiyana ya mankhwala ndi kufunika osiyana.

Kufunika kwa njira izi zimapangitsa kofunika kupereka anakhumba ndi Mlengi ogula la uphungu ndipo m'nthawi yake, mwinamwake mpikisano adzalandire madalitso chogwirika.

Against maziko a izi zolinga zosiyanasiyana kapangidwe kusanthula pazikhalanso kufalitsidwa kwa mankhwala m'magulu monga akale ndi atsopano. M'pofunikanso kuganizira ndi makhalidwe ena amene zogwirizana ndi chotsirizidwa: mtanda ndi wagawo kupanga, laisensi, luso, mankhwala ochiritsira ndi mkulu-yotsiriza.

Pamaso kupanga osiyanasiyana kampaniyo, monga ulamuliro, izo zikugwira chitukuko cha lingaliro, chomwe chiti konza kupanga mzere makamaka mankhwala. Popeza kuti mfundo kulibe zoonekeratu, chifukwa lakonzedwa kudziwa mankhwala abwino kukumana zosiyanasiyana ndi kapangidwe ka kufunika makasitomala. Pa nkhani ya mankhwala amenewa ndi izo kenako zochokera mabizinezi.

Kodi chiphunzitso cha

Pofuna kukhala ndi lingaliro lenileni ndi kusanthula zizindikiro zingapo:

- mlingo mtengo kwa gulu makamaka mankhwala;

- chiŵerengero cha mtengo wa katundu;

- mlingo kulunzanitsa ndi mlingo osiyanasiyana.

Nthawi zambiri, madokotala ananena zawo ndi lolunjika yekha pa tanthauzo la zilakolako za chitukuko cha mizere zosiyanasiyana mankhwala. Pansi makhalidwe a kusintha ndi kofunika kumvetsa assortment Kapangidwe ka okwanira ndi anthu, monga Motero, kotunga chofunika.

Against maziko a zimenezi, tisaiwale kuti osiyanasiyana kusanthula mapulani, mapangidwe ndi kasamalidwe - kuipidwa ndondomeko kuti sadzasiya. Kuti ntchito ikuchitika ndi osiyanasiyana nthawi ndi woletsa pokhapokha ngati makamaka mankhwala gulu adzachotsedwa kupanga.

mfundo mapangidwe

Ngati tikulingalira kusanthula osiyanasiyana mankhwala ndi nyumba pa chitsanzo cha ogwira ntchito zokhudza opanga yaikulu, ndi bwino powasamalira ndondomeko wamba zochita ntchito ndi makampani. Kwenikweni ake inali ochepa masitepe ofufuza kiyi.

Choyamba, ndi kuyesa akufunika alipo zopangidwa chopangidwa. Pamakhala gulu la ntchito zothandiza kwambiri chuma kampani (luso, chuma, zipangizo, ntchito ndi luso).

Kenako gawo la mapangidwe osiyanasiyana, womwenso kukhazikitsa ntchito anayi:

- Kudziwa zofuna oyembekezera ndi panopa makasitomala;

- adziwe mmene mpikisano amapangidwa katundu, ndi kupanga anakonza;

- kuphunzira kayendedwe ka moyo mankhwala mu msika ndi kukhazikitsidwa kwa njira monga kukhazikitsa watsopano, zinthu mwamsanga, komanso kuwonongedwa kwa mizere lotha mankhwala;

- potsiriza, ganizilani zotsatira angathe kusintha (pafupifupi mlingo wa chiopsezo ndi mtengo-mogwira).

kusanthula sitolo assortment amachitidwa pa aligorivimu chosavuta (osati n'komwe nkhani kugwirizana ndi ndondomeko kupanga).

khalidwe

Mankhwala zosowa kasitomala amafuna osati zosiyanasiyana, komanso msinkhu yabwino ya khalidwe.

Kuyesa chizindikiro ichi amaweruza makhalidwe payekha mizere zosiyanasiyana mankhwala. Tcheru kukutanthauza kuti Mankhwala otsatirawa zofunika:

- kudalirika (maintainability, durability, zodalirika);

- aesthetics (kamangidwe, maonekedwe, ergonomics);

- phindu (chitsulo okhutitsidwa miyalayo, mkaka mafuta, etc ...);

- processability (mowa mphamvu ndi ntchito).

Analysis wa khalidwe osiyanasiyana ndi kuwunika mwa makhalidwe amenewa amalola kudziwa mmene osiyanasiyana limafanana ndi ziyembekezo msika. Popanda nzeru kupanga chifukwa mwina ntchito.

zotsatira

Analysis wa zosiyanasiyana ndi mankhwala kapangidwe chitsanzo makampani yaikuluikulu amatilola kunena kufunika zoonekeratu imeneyi ya ntchito ndi kupanga. Popanda ziyenera woyenera wa zizindikiro zosiyana zokhudzana mizere malonda, kutenga malo amphamvu mu gawo makamaka msika, silidzakhala Lofewa.