Dzina la mankhwala ndi kufunika kwake kwa malonda bwino

Aliyense amadziwa kuti: "Dzina ngalawa, motero mudzakhala tiwolokere." Mfundo imeneyi ndi molondola kwambiri amasonyeza yofunika kwambiri kuti amachita woyenera dzina mankhwala pamene kulimbikitsa pa msika. Pali mabuku onse a malonda, limene limafotokoza mfundo ndi malamulo pansi dzina ayenera kusankhidwa kwa katundu watsopano ndi ntchito. dzina ayenera kukhala zosavuta kutchula ndipo kumbukirani, ayenera bwino kugwirizana ndi makhalidwe chachikulu cha chuma, komanso kukhala zamakono yapamwamba.

Chitsanzo chabwino cha mankhwala untwisted ndi zopangidwa ndi makampani padziko lonse monga koka-Cola, McDonald ndi General Motors, ndi zina zotero. Maina a ambiri a iwo amadziwika kuti pafupifupi aliyense monga woyenera mfundo malonda, ikuchitika kamodzi, anapanga zotetezedwa makampani padziko lonse lapansi wotchuka. Nkofunika kutsindika kuti mtundu dzina amagwira ntchito yofunika kwambiri mu kuika pakati magulu ena a anthu. Mwachitsanzo, zomangira latsopano ndi bwino kuitana kuti iwo ali oyanjana ndi kumanga ndi analekezera. Mungaone kuti mayina olondola a magulu achititsa kwambiri kupititsa patsogolo mofulumira mu misika yatsopano ndi kukopa makasitomala atsopano, kotero polenga olimba wake nkhani imeneyi ili yofunika kwambiri komanso kulipira mwapadera.

Mu kusanthula mphamvu kugula, komanso kudziwa zomwe mwakonda makasitomala angathe ayenera nthawi kuchititsa kafukufuku wa anthu, amene mungathe kudziwa cholinga za kufunika kwa chinthu makamaka. Kukhazikitsa katundu ogula nawo makampani kugawa, aliyense umene umabala katundu ndi pansi mtundu yake. Zodabwitsa ndizakuti, si anthu onse adziwe chimene icho chiri ndi amakonda kufunsa funso, chilemba malonda ndi katundu? Muyenera kudziwa kuti TM ndi masiku ndi choyambirira njira, wosiyana onse chizindikiro ena malonda a kampani kapena ogwira ntchito, limene lili katundu ogulitsidwa monga ndi chosiyana chizindikiro kampani.

Mu chizindikiro ake kampani angabwere ndi dzina mankhwala amene anaona kofunika, ndipo azipereka kwa mphamvu kampani ku msika. Choncho kunatheka zikamera wa gulu lalikulu osiyanasiyana mankhwala, zomwe zambiri amasiyana yekha mu dzina. Komabe, kudziwa chabe kutengera mankhwala ndi kusintha mtundu sikokwanira, chifukwa kuti chidwi ogula amakono, ayenera kuvomerezedwa kuwonjezera mankhwala chopangidwa yake "kukoma". Pankhaniyi, mankhwala anu adzakhala yekha, ndi kuthekera kuwonjezeka mofulumira ndi kugonjetsa mofulumira kutchuka mwa anthu zingawonjezere zikuchepa.

Chinsinsi cha chipambano cha mankhwala ena osati kufunika kwake ndi kupititsa. Iwo amagwira ntchito yofunika kwambiri, ndithudi, ndi ubwino wake, monga izi zidalira pa patsogolo pa msika malonda. mankhwala dzina ayenera mogwirizana yothandizana makhalidwe waukulu ananenedwa katundu ndi cholinga. Chitsanzo chabwino izi zikhoza kukhala mankhwala ana amene maina kaŵirikaŵiri amawonekera mawu akuti "mwana", "aga" tot ", ndi zina zotero. Munthu aliyense yomweyo ku dzina zimaonekeratu kuti katundu ukunenedwa ana, zomwe zina amalimbikitsa mtundu timakumbukira ndi okhudzidwa kasitomala chiwerengero cha anthu ogula angathe.

Polongosola mwachidule, ayenera zinanenetsa kuti udindo katundu Mulimonsemo sangathe ankachitira chabe, chifukwa imathandiza kwambiri pa nthawi ndi gawo loyamba la Kukwezeleza mankhwala, pamene munthu wina wamwamuna. Ambiri maphunziro sociological amatsimikizira kuti kugula woyamba wa mankhwala atsopano anapangidwa pamaziko a kapena munthu lofanana ndi dzina la mankhwala atsopano.