Company "Henderson": zachimuna zovala, nsapato, Chalk

Mu nthawi yathu mwa opanga chovala pali mpikisano lalikulu limene kuli ndi ubwino pa khalidwe la zinthu. Aliyense kampani amagwiritsa ntchito munthu pazipita ndalama kuti kukopa ogula. Choncho, msika amapereka kwamakono ndi wotsogola chitsanzo kampani "Henderson": zachimuna zovala, nsapato ndi Chalk. Tiyeni tikambirane makhalidwe ndi ubwino uwu mtundu zovala.

mtundu nkhani

Kuyambira pachiyambi, mtundu "Henderson" linali lina la makampani yaikulu Polish. Pang'onopang'ono kampani anayamba kupereka katundu misika ya Western ndi kum'mawa kwa Ulaya, kuphatikizapo la Russia. Patangopita zaka zochepa za bungweli wasamutsira ufulu onse kwa mtundu "Henderson" chifaniziro mu Russia. Lero, "Henderson" Nyumba ya kachitidwe, avale amuna amene anakwanitsa kugonjetsa anthu a m'mayiko ambiri chikondwerero zaka 20 kuyambira maziko ake. chiwerengero cha showrooms malonda a mtundu uwu okha la Russia ndi za 160. Iwo zili mizinda makumi asanu.

Amapangidwa?

Poyamba pansi pa dzina "Henderson" mu misika komanso masitolo ndi kwa masuti malonda, malaya ndi nsapato. Wodzilemekeza ndi magulu ena Chalk wotsogola. Mwachitsanzo, amapereka zosiyanasiyana zimene mungachite kuti makhafu linki, m'chuma malonda ndi matumba. Zinthu zonsezi yomweyo anayamba kupikisana ndi olimba odziwika Hugo Bwana. mpikisano anali zikomo bwino bwino anayamba malonda njira ndi osakaniza skilful a "mtengo - khalidwe".

Uthunthu lero

Pa nthawi, mankhwala amenewa akhala ndithu kudzadza. Kodi tsopano anagulitsa pansi pa chizindikiro dzina "Henderson"? zovala zachimuna a Mabaibulo osiyanasiyana, nsapato, ndi osiyanasiyana kwambiri Chalk. Aliyense kanyumba malonda alangizi kupereka tione ndi kuyesa options zovala monga mu Baibulo tingachipeze powerenga komanso chinthu mlungu, wopangidwa kalembedwe wamba. Pano mukhoza kupeza pafupifupi onse zinthu zovala kwa theka wamwamuna wa anthu, amene pali masuti malonda, ubwenzi, malaya, zovala zamkati, hosiery. Komanso analipo pa maalumali cardigans, T-malaya, zoluka, pullovers, Polo. Komanso, aliyense sitolo, "Henderson" menswear adzadzipereka mitundu yosiyanasiyana ya zovala akunja kumaliza fano.

Zofunika ndi mamangidwe

fashionistas ambiri akhala kukhulupirira kuti mankhwala onse ku kampaniko, "Henderson" mwapadera apamwamba: zipangizo okha zachilengedwe ntchito yopanga ake (thonje nsalu, etc.). M'mawu ena, ngati wogula wasankha kugula katundu mu "Henderson" okonzera, zovala zachimuna ndipo nsapato adzasiya chidwi zabwino zokha.

Monga mapangidwe, onse mafashoni mumaganiza ndi mafunde ali n'komwe. Choncho, wotsogola zitsanzo yatsopano imatulutsidwa chaka chilichonse. Ngakhale kuti Henderson mankhwala mtundu imakonzedwa makamaka pabwino monga Italy, mitengo asapatsiridwe kwambiri kuposa mankhwala ofanana kumadzulo. Izi zimapangitsa mankhwala kampani mpikisano kwambiri pa msika Russian.

Kufikako zinthu Henderson?

Akatswiri mafashoni, ngati inu ataona mndandanda "Henderson", menswear ndi nsapato za mtundu uwu ngati mwapadera kwa malonda ndi amuna amphamvu. Makamaka masuti ntchito oyenera achinyamata ndi akhama. Onse a iwo anapanga nsalu apamwamba Italy ndi mamangidwe choyambirira - izi ndi yapadera makhalidwe a zatsopano. N'zochititsa chidwi kuti mtundu kazembe wa kasamalidwe kampani anasankha Henderson wosewera Konstantina Habenskogo. anathandiza kuti pakhale mtundu, nayenso, n'kofunika, koma kutchuka kwake zikutsimikiziridwa ndi manambalawo youma.

Kuchokera pa zochitika za pa, nduna masitolo zovala wamwamuna "Toto Henderson" si mkulu poyerekeza ndi anzanu. Inafotokozedwa ndi alimi okha, njira zawo ndi kusonkhanitsa cholinga anyamata amene amayamikira kalembedwe ndi chitonthozo pa nthawi yomweyo, kufupi miyambo ndi zaluso mu kusoka ndi. Munthu wakonda kupitiriza kulalikira kwa bodza chabe pakama.

The mgwirizano mwalamulo

Monga tikudziwa, "Henderson" amasamalirira kwambiri chitukuko cha mpira mu Russia. Mogwirizana ndi nyumba iyi mafashoni mwalamulo anakhala bwenzi yapamwamba ya Masewera a Ice Hockey Federation mu Russia. Chaka chilichonse okonza zikukwaniritsidwa latsopano, zitsanzo yekha zovala osewera ndi akavalo a magulu otchuka Russian. Kuwonjezera masewera, mtundu zoweta "Henderson" anasankhidwa monga mafashoni bwenzi boma Komiti Orchestra "Moscow Virtuosi". oimba wotchuka pa siteji zovala kuchokera Henderson, amene polenga anthu kulenga.

Kutolere mafutawo

Pakali pano, osiyanasiyana mwachilungamo lonse la mankhwala osiyanasiyana anapereka kotheratu "Henderson". Amuna zovala, nsapato ndi Chalk - ndi waukulu mankhwala. Koma tsopano mu osiyanasiyana zonunkhiritsa ndi zambiri. Choncho, kuyambira 2013 pansi pa mtundu anayamba adzamasulidwa chopereka mafuta onunkhiritsa anthu pansi pa dzina Henderson Thirani Homme. mankhwala Izi mwapadera anayamba dzanja mu France.

Mphotho kwa khalidwe

Dziwani kuti mafashoni nyumba "Henderson" kale anakwanitsa kufika ndithu zambiri mphoto yaikulu mfundo akatswiri. Pakati pawo:

• Mchigonjetso mpikisanowo kwa wazamalonda bwino kwa chaka, bungwe ndi Ernst & Young mu 2007.
• Mphoto "Brand la Chaka cha 2006" mu gulu lotchedwa "Nsapato, zovala ndi Chalk."
• Chigonjetso mu mpikisano pa dziko mlingo "Company ya Chaka 2012" (mu gulu la Makampani zazikulu kulemera).

Kupambana kwa kampani nazonso nawo ntchito zothandiza anthu. Makamaka, mafashoni nyumba mwakhama kugwilizana ndi Chikondi Fund K. Knightley ndi mayiko osowa Fund a Vladimir Spivakov.