Malonda ndi maubale. Otsatsa malonda. Kukula kwa maubale

Ngati - mwini wake wa bizinesi, posapita nthawi, pamaso inu funso liti, nanga kuuza anthu za utumiki wanu kapena mankhwala? Mwina inu kutulutsa malonda kwambiri mu mzinda kapena ngakhale mu dziko, koma palibe amene akudziwa za izo ndipo sindikudziwa. Ndipotu, msika kulemera kwa mankhwala ofanana, kale kuti wogula. Ichi ndi chifukwa chake aliyense kampani ayenera malonda ndi maubale. Monga ulamuliro, kampani bungwe dipatimenti ya dzina yemweyo, amene ali ndi udindo kulimbikitsa wanu chikuni kuti misa. Kodi ubwino kwa kampani Gulu ili, kuchuluka kwa ndalama, ndipo ngati malonda ndi mogwira ano, ife tichita m'nkhani ino.

ndi "gulu" ndipo chifukwa chisokonezo ndi chimene icho chiri?

gulu lirilonse samagwira ntchito mu zingalowe, koma danga zambiri. danga Izi zikuphatikizapo osati ogula osiyanasiyana, komanso mpikisano wanu, atolankhani, anthu amene ali makasitomala anu, koma angathe kupereka mfundo zabwino ndi zoipa. Organization za maubale - ndi kukhazikitsa otaya mudziwe kwa inu zonse za zinthu zimenezi. Ngati mulibe kuona kufunika kuchita zimenezi, chifukwa bwinobwino akuthamanga ndi kukhala bwalo zonse makasitomala, ndiye ndinu monopolist ku msika. makampani ena onse muyenera kulengeza yokha mokweza ndi mankhwala anu.

kampani chifaniziro

ogwira ntchito iliyonse kuyambira Launch ake mu msika ali chifaniziro chake. Choyamba ndale, inu ndi katundu wako sizinachitike kuyesedwa. Koma kenako, aliyense wa zochita zanu akhoza kupanga fano kapena zabwino kapena zoipa. msika ndi kukhazikitsa kuti kutenga chifaniziro zoipa ndi mosavuta kuposa kupambana dzina wabwino. Komanso, ngati inu mukuti lero za wabwino, sizitanthauza kuti kukuchititsa zimenezi adzapitiriza mawa, chifukwa cha njira zabwino muyenera ntchito nthawi zonse.

Koma ndemanga zoipa kophweka, ndi kuchotsa iwo zovuta. wogula aliyense kunditumiza ku njira zoipa makasitomala kuthekera kwanu ndi masamba inu popanda kupempha kwa nthawi yaitali.

Tsopano taganizani za izo, katundu chidwi wogula la ogwira ntchito mu malo oyamba: popeza mayamiko, kapena chimene adamva zinthu zoipa? Ndi kulenga ndi kukhala fano zabwino kwa ogwira ntchito zonse amalenga mutu wololera dipatimentiyi maubale.

Udindo wa maubale mu dziko lamakono

Ngati ndinu sadziwa kufunika Dipatimenti analipo a Relations Public, ndiye tiyeni tiyang'ane pa ntchito yomwe wagawo izi kandalama bungwe lanu.

Choyamba, ndi chilengedwe cha zabwino m'munda zambiri padziko gulu lako. otsatsa odziwa amatha kampani ndi fano zabwino, kuulimbitsa. Malonda ndi anthu akagonana - zinthu zofunikira chifukwa ntchito bwino wa kampani, pamodzi ndi dipatimenti malamulo kapena ndalama.

Kulima-kulima

Anthu ambiri kusokoneza malonda ndi kulima-ntchito. Ndipotu, iwo ndi mfundo zosiyana. Relations Public (maubale), ndipo alipo ngati chidule ndi, sikuti kokha malonda, komanso malonda ndi sociological kafukufuku, mauthenga, utolankhani. Ngati cholinga malonda - wokakamiza ndemanga pa mankhwala ndi kumugulitsa, dziko lonse la Miyambo ntchito zambiri, cholinga chake - kupanga maganizo a anthu za kampani ndipo, chotero, za lonse katundu kampani.

Akatswiri a dipatimenti kwa maubale ntchito zambiri: yosanthula deta ukubwera, kuphunzira chandamale omvera ndi chiyembekezo chake ndi kupereka ogula zambiri zofunika za katundu ndi chuma mu mawonekedwe a malonda.

Komanso, ogwira ntchito kulima-dipatimenti zonse kulandira mayankho ochokera ogula ndi kutumiza maganizo kusintha kampani wotsogolera kupanga. Kodi anthu ambiri ayenera zikugwira ntchito imeneyi? Izo zimatengera masomphenya utsogoleri. Mu ena mabizinezi anapanga dipatimenti antchito angapo, ndipo ngati kampani zazing'ono, ndiye ntchito zonse ndipo angathe kugwira munthu mmodzi.

Kukhulupirika kwa bungwe la ogwira ntchito mtundu womwe

Tisaiwale kuti malonda ndi maubale mulinso otchedwa "kwapakati pa-Miyambo». Kodi mungatani kutsimikizira anthu kuti mankhwala yanu ndi yaikulu, ngati simukugwirizana ndi ndodo ya bungwe lanu? Ndi chinthu choyamba chimene chimapangitsa wodziwa zambiri taphunzira-kapitawo. Iye akulimbikitsa antchito onse kufunika zimene akuchita. Chifukwa chaichi, kukambirana, zikondwerero, makampani maphwando. zonsezi onse umalimbana kuonetsetsa kuti aliyense wa gulu lako anamva kufunika kwake pofuna wamba, amayamikiridwa komanso amakondedwa ntchito ndi mankhwala mu chilengedwe zomwe iye ndi mtsikana.

Malonda monga mbali ya ntchito kukhazikitsidwa kwa maubale

Malonda - ndi Kukwezeleza katundu pa mlingo aakulu, ndipo nthawi yomweyo zosavuta.

Pamene antchito a dipatimenti ya za Public anasonkhana zambiri pa ziyembekezo ogula ndi nthawi kubweretsa makasitomala angathe ndendende chimene iwo ayenera inu kutulutsa mankhwala kapena utumiki. Ndipotu, ngati "anonymous" mankhwala igunda msika, nkomwe aliyense akhumudwa ndi izo. Anthu kukagula zomwe ziri milomo. Musaganize kuti tikulankhula yekha za malonda pa TV kapena pa wailesi, njira zimenezi wa Kukwezeleza ndi mtengo si nthawi zonse zothandiza. Akatswiri pa kulimbikitsa mfundo zoyambirira za malonda monga otchedwa "mawu a pakamwa" mabuku media, mbendera, zikwangwani, Kukwezeleza malonda mothandizidwa ndi olimbikitsa, kuchititsa tastings ndi zolimbikitsa kugulitsa katundu m'matangadza.

Zingati maganizo a anthu?

Malonda sindiye ndalama kampani mu "wozungulira" Uwerenge. mabuku Local mokondwera kufalitsa nkhani za malonda anu, ngati mwaitana atolankhani kampaniyo, iwo tikatha malo, zipangizo apamwamba. Musaiwale za World Lonse Web, popanda malo anu lero sangathe kuchita.

kwambiri kwa kampani yanu ndi nawo mapulogalamu zothandizira, thandizo kwa ana amasiye, ndi nyumba ana amasiye, kuthandiza masewera osiyanasiyana komanso zikondwerero. Kutenga mudzakhala mfulu, koma ndithu mtengo kuposa malonda nthawi yaikulu. Mumzindawo lanu chimodzimodzi kuzindikira mukamva ndipo zindikirani mtundu wako.

Kumbukirani kuti koitanira ndalama ali ndi zida wolemera, ndi wodziwa zambiri ndi kulima-woyang'anira ayenera kumvetsa izi. Ngati kampani yanu ikuyendetsa pansi dipatimenti ya maubale amakhalabe wosadziwika, akudziwa kuti antchito akugwira ntchito inefficiently.

Kodi sayenera zikugwira kulima-dipatimenti?

Mabwana ambiri amakopeka kuti "katundu» kulima-Ngopambana mitundu yonse ya ntchito gulu. Izi zikhoza kukhala kulakwitsa, chifukwa kukwaniritsa gulu lanu panopa ntchito, wogwira ntchito sadzatha kumanga njira yaitali m'tsogolo. Sikuti kupatsa kulima-dipatimenti?

1. Kukhala wantchito "mu mapiko". Ngati mukufuna mlembi kapena mthenga, ndiye ganyu iye. Koma musati kusamutsa malamulo a mtundu umenewu pa kulima-bwana wanu, chifukwa ndiye adzavutika ntchito imene iye amagwira, - malonda ndi kulima.
2. Paokha apeze ndalama ntchito. Kumene, ogwira ntchito amafunika zida ntchito. Nkhani TV, malonda mbendera, kulipira olimbikitsa ntchito ndalama ndalama, ndipo inu muyenera kudziwiratu pasadakhale mochuluka bwanji mukufuna kuonetsetsa kuti malonda. Komabe, kumbukirani kuti ngati ndalama kukopa malonda, mabwana anu, ntchito yawo idzakhala operewera.
3. Kusankha ndalama muyenera ntchito. Izi muyeso chachiwiri - kupereka "impso" mu manja a Mabwana Oyang'anira Ntchito yanu, amene adzalandira kudziwa bajeti yake. Ndikhulupirireni, wodziwa zambiri ndi kulenga akatswiri akhoza mopanda manyazi timathera malonda kuchuluka liri mumapeza pachaka aakulu.

Miyambo-Mkulu wa kampani yaing'ono: malipiro a ntchito yake

Kukula kwa maubale, ngati inu kale anazindikira - ndi chinthu ndalama zimene zingafunike yomweyo mbali bajeti ya kampaniyo. Mutu sapempha za mmene mtengo ndalama nkhani za dipatimenti mlandu, koma kulima ambiri zikuoneka kuti chinachake chosamvetseka, wosayenera kwambiri. Ichi ndi chibwana, kumbukirani kuti popanda malonda, inu mungokhala pa mlingo yemweyo, amene lero.

Pa zimene ndalama boma, mabwana zili maubale? Izo zimatengera kukula kwa gulu lako.

Ngati mukuchita pa mlingo mzinda, simuyenera kwambiri ndodo. Ndi zokwanira kukhala mmodzi kapena awiri amene amadziwa malonda. Kumbukirani kuti odziwa kulima-woyang'anira ndi "chimodzi-munthu gulu." Iye akudziwa zoyenera kuchita, kumene kupita naye kukambirana. Ngati woyang'anira ganyu mindlessly atakhala pa kompyuta, monga "Katswiri" Kodi singakwaniritse inu. Patatha mwezi umodzi, pambuyo pa inu ndi utumiki wa maubale, ngakhale mu nkhope ya munthu, muyenera webusaiti, m'manyuzipepala wamba atenge onani nkhani inu ndi malonda anu wamangidwa kukhala pa kumva wene. Zingati kulipira woyang'anira zimenezi? Kumene, katswiri wadzikwaniritsa kwambiri, koma ambiri, malipiro ake ayenera sataya Malipiro kutsogolera Ngopambana wa gulu lako. Kumbukirani kuti munthu uyu ndi inu mu msika, ndi "kuchita" nkhope ya gulu lako.

Miyambo utumiki bungwe gulu lalikulu

Ngati gulu lako lili nthambi m'mizinda yambiri, m'pofunika kuganizira chilengedwe, mu mzinda uliwonse Dipatimenti ka maubale. Mu mzinda uliwonse, anthu ali ndi mfundo zawo ndi zokonda.

Organization za mabungwe malonda zingakhalepo mu mawonekedwe a kulenga wamba Kutsata dipatimenti malonda, komanso kukopa Ngopambana mtundu kulimbikitsa mtundu wanu pa mlingo dziko ndi kuchoka ku dziko m'bwalo lonse.