Pazankhani thandizo la njira ndalama kasamalidwe malonda

The njira ya kudalirana kwa danga zambiri, monga kusonyeza njira ambiri kudalirana zikuchitika mu dziko lero, ndithudi, simungathe koma zimakhudza mfundo thandizo la kasamalidwe chuma ndi mapangidwe padziko lonse logwirizana la zizindikiro ntchito kufala kwa mudziwe malonda - dongosolo la zizindikiro za chikhalidwe misa, zobisika mowa malonda mankhwala.

Choncho, dongosolo la mudziwe thandizo la kasamalidwe chuma ndi luso mudziwe anira ndalama, ndi njira mtundu njira kupereka zimakhudza maganizo pa ogula mfundo malonda angathe kulamulira ndondomeko monga gwero ntchito ndi otsatsa, ndi mbali ya kumbuyo zimene anthu kuti kumukakamiza zimabwezera chimamangidwa khalidwe misa olakwika.

Pazankhani thandizo la kasamalidwe ndalama zochokera kuzindikira kuti kusiyana kwa mawu akuti "chikhulupiriro", "Lingaliro" ndi "mpheto chikugwirabe" poyerekezera ndi malonda mankhwala sizinachitike kusanthula comprehensively mu mabuku ambiri a sayansi. Chifukwa kafukufuku zachilendo malo ndi kupanda "palokha" (ku makhalidwe chuma ndi ndale za zotsatira za zochita malonda) mafikidwe maganizo chikhalidwe vuto.

chakuti mutu wa zimakhudza maganizo pa winayo, komwe anagwira mudziwe thandizo la kasamalidwe ndalama mu advertologii ano kusanthula awiri mbali yotsutsana: kapena malonda mchitidwe anatsindika aikidwa chokhazikika pa mtengo ntchito malonda kapena chikhalidwe maphunziro, azambiriyakale, akatswiri, kuyesera analanda kusinthika mwa munthu moyo ndi chikhalidwe, Mulimonsemo, n'zogwirizana ndi malonda chodabwitsa. Otsatsa akuyesetsa kujambula mudziwe thandizo la kasamalidwe chuma ndi ubwenzi ambiri msika mu chikhalidwe, asayansi ndi zina, m'malo mwake, kuteteza zake ndi devalued ndi mphamvu msika.

Pankhaniyi, mbali zonse kukhala, kwenikweni, maphwando nkhawa (woyamba - mu mphamvu ya malonda ndipo chachiwiri - mu kakyulasi kuwononga ambiri chifukwa cha malonda yemweyo), ngati iwo kutchula pamaso pa malemba malonda zokopa njira, njira maganizo ndondomeko ndi ngakhale umisiri mpheto za chikumbumtima, zimatero "mu m'kupita", popanda kupita tsatanetsatane, ndi zambiri mawu zosokoneza okha, kapena kuona kusiyana pakati pa kukopa ndi malingaliro, lingaliro ndi mpheto za chikumbumtima, etc. Nkofunika kudziwa zotsatirazi, kupanda bwino maziko cilamulo ndi terminological mwina anavomereza ndi advertologami lapansi. Choncho, mikangano ambiri ndi nkhani za ndondomeko lingaliro kawirikawiri osokonezeka (osokonezeka) ndi zina zambiri njira maganizo, akatswiri ena, kupenda gulu la makono a mauthenga malonda, zolemba Inter zina zotere, kuti: "zolinga amene amadza pa ogula kumasulidwa:

- nkhani:

- zokopa kapena kuwanyengerera;

- anati kapena malonda mutendele;

- yapamwamba malonda.

Gawo ili ndi chidwi chifukwa amaitchulatchula mu mabuku ndi zolemba zoyenera malonda. Pakali pano, pali mfundo magawano zimenezi, mfundo monga choyamba anasankha nawatsimikizira sakanikira, i.e. sikuti munthu amapatula ina (simungathe, makamaka kukumbutsa, popanda kuwadziwitsa, kukumbutsa kuti nkhawa wosatsutsika), ndipo kachiwiri, musati kuutsiriza zolinga zonse za ntchito malonda.

Choncho, m'pofunika, pa dzanja limodzi, kuzindikira kufunika kupenda zachilengedwe a chikhulupiriro, kudya ndi mpheto chikugwirabe mwa kuphunzira Integrated a lemba malonda mauthenga ndi Komano, yesani kuona mfundo zomveka kwa chizindikiritso ndipo zosiyanasiyana njira izi m'maganizo.