McDonald: chilolezo - malonda pansi pa mtundu padziko lonse

Si chinsinsi kuti anthu otchuka ndi bwino kudya zakudya mu dziko ndi US, "McDonald ndi". Chilolezo cha Company amapereka ufulu kutsegula zawo amagulitsa pansi kwambiri mtundu odziwika padziko lonse. Kutchuka kwa "McDonald ndi" si anafuna kwa zaka zambiri, choncho ndi chilolezo iwo ndi wovuta kwambiri. Kuti mupeze chilolezo, m'pofunika osati kupereka ndalama, muyeneranso apeze kukhulupirira ndi mtima wa kampani.

A mbiri pang'ono

"McDonald 'm Corp. unakhazikitsidwa pa zaka 70 zapitazo, ndicho mu 1940. Woyamba odyera zakudya zachangu anatsegula ndi McDonald abale - Dick ndi Mac. Choncho dzina - "McDonalds". Chilolezo cha odyera uyu anali mu 1954 yotengedwa ndi Ray Kroc, amene pambuyo zaka 7 anali mwiniwake wa mofulumira kukula kampani. Lero, kudya chakudya unyolo wakula. Padziko lonse pali malo odyera oposa 30,000 m'mayiko 120. Ambiri a iwo zili mu United States. mabizinesi ambiri anakwanitsa ndi franchisees. Wakuti "McDonald ndi" ndi Hamburger padziko lonse lotchedwa "Big Mac."

Chilolezo "McDonald" ku Russia

Mu 1990, woyamba "McDonald ndi" chinamasulidwa mu Moscow ku Russia. Pa nthawiyo inali yaikulu mu dziko, lero ndi yaikulu odyera zakudya zachangu mu Europe. Moscow "McDonald ndi" wakhala amazipanga wotchuka pakati Russia, kokha tsiku kutsegula izo anachezeredwa ndi anthu oposa 30 000. Zinali mbiri oyenera Guinness Book of Records. Anthu anali ofunitsitsa kudikira mu mzere maola angapo kuluma basi American zakudya zosapatsa thanzi. Pambuyo pake, lonse la Russia anagwira unyolo odyera, "McDonald ndi". Chilolezo nayenso chimachirikiza kukula mofulumira kampaniyo. Today pali zoposa 350, pachaka lotseguka atsopano US chakudya utumiki.

Kodi kugula ndi mochuluka bwanji ndi deductible "McDonald ndi"?

Yambani malonda pansi pa chizindikiro dzina "McDonald ndi" si mophweka. Muyenera ndalama yaikulu ndalama. Pa nthawi yomweyo iwo ayenera kukhala zawo, osati yobwereka. Wogula angathe ali njira zingapo. Njira yoyamba: angagule okonzeka zopangidwa kampani chakudya kapena ngakhale misewu lonse, koma kugulitsidwa Iye khobiri wokongola. Yachiwiri zachokera mgwirizano pa franchising. Ndiye kuti, ndi kampani kapena wazamalonda akatha kuchita paokha, kampani limapereka mphamvu ayenera kutsatira zofuna okhwima "McDonalds" odyera pasadakhale. Chilolezo ndalama ndalama aukhondo a $ 500 000 kwa $ 2 miliyoni. Ndipo yemwe sali ubwino ndi kuipa kugula kapena pangano la malo, zida ndi maphunziro ndodo. Kamodzi bizinesi amapezera ndi mwezi kholo kampani kulipira zina 4% ya ndalama okwana. Choncho, kutsegula malo odyera wotchuka McDonald, kulipira osachepera $ 3 miliyoni. Koma, monga eni kampani otsimikizira, kuchuluka kuti angachire mwa chaka. Komanso musaiwale kuti zofunika kwambiri franchising mwayi - sipafunika kulengeza malonda anu, kuyambira kalekale anthu akhala anakuchitirani.