Kuti ndi chilolezocho

Lero, liwu ochuluka zikumveka ngati pakati amalonda yaitali, ndiponso amene akukonza chabe kuchita zofuna zawo. Tiyeni tiwone chimene chilolezocho, mapindu otani lili ndi zimene muyenera kuganizira njira iyi ya bungwe malonda.

Akamanena za maganizo

Mizu ya mawu, uchokera kwa franchir French, amene anamasuliridwa kuti "kumasula" ndipo kumagwirizana ndi riziki mu 1559 a ufulu wa mabishopu. Tsatirani funso lokhudza zimene ndi chilolezocho, tisaiwale kuti anaonekera mu Ages Middle, pamene mafumu British mwapatsidwa barons wake ndi ufulu kulandira kwa ena msonkho m'madera chosinthana ndi zina. Pa nthawi yomweyo anthu akhoza kumasuka kwa amalipiritsa chilolezo malonda pa fairs ndi misika ya mzinda. malo apadera komwe amagulitsa malonda awo, dzina yake - franchises.

Mu nthawi yathu, m'lingaliro wodziika, franchising amatanthauza "lendi" lomwe malonda kapena chizindikiro. Pakali pano, m'malo kupeka zinthu zatsopano, inu akhoza kungoyankha kugula bizinezi ndi mapindu kale kudzayesedwa ndi kuwonedwa zopangidwa ndi misonkhano. Chuma akulalikira mu nkhani zawo, kuti ndi chilolezo umakhala ngati mtundu wa ntchito imene franchisor (mwini kampani) transmits franchisee (otchedwa khamu kampani kapena munthu wamalonda palokha) ufulu kugulitsa katundu wawo chosinthana kuphedwa kuvomerezedwa zinthu zenizeni. Njirazi ndi monga:

• kutsatira makhalidwe enieni khalidwe;
• kugwiritsa ntchito njira zamakono ena;
• malonda bungwe mwachindunji pansi pa chizindikiro cha chiwembu anayamba ndi bwino mwachindunji malo.

Chilolezo - zitsanzo za ziwembu bwino

Mu Russia, izi mtundu wa bizinesi unakhala wotchuka padziko theka lachiwiri la 90s lapansi. Mpaka ku nthawi ino mu dziko lathu, ndi anthu ochepa kwambiri kudziwa zimene chilolezo ndi mapindu otani iwo ali. Tsopano, malinga ndi zimene akatswiri osiyanasiyana mu msika Russian bwinobwino ukugwira ntchito pa makampani 200 chilolezo. Ena mwa iwo ndi chabwino imeneyi anazindikira mayina mtundu ngati Xerox, Sabuweyi, Kodak, Baskin Robbins, Alphagraphics ndi ena.

Malinga ndi mlingo osindikizidwa mu kope Russian a Forbes, ndi kopindulitsa kwambiri chilolezo mu 2013 anasonyeza ampangira kampani "Felix" (opanga ndi kugulitsa mipando). Profitability pansi ichi chizindikiro zambiri ukufika 40%. Malo achiwiri anatengedwa ndi kampani "mphambano Express" (zopezera malo ogulitsira ritelo m'nyumba), ndi lachitatu - "Positronics" (zopezera masitolo kugulitsa zamagetsi).

franchising kuipa

Okonzeka ndi kutsimikiziridwa ntchito dongosolo, pafupifupi ziro chiopsezo a anthu maukonde malonda malonda ndi tsinde wokonzeka kuyamba bizinesi - ndiye, ndithudi, zikumveka kwambiri. Koma musaiwale za zinthu zoipa. The oyamba - kutaya kudziyimira pawokha: lonse entrepreneurial ntchito amakhala pambuyo mapeto a pangano mosamalitsa malamulo zochepa franchisor a. Komanso, ntchito ndi kampani odziwika kumafuna yokulirapo ndalama, ndipo akhoza kuvulaza nkhonya kopweteka phindu. Wachitatu mbali zoipa chikukhudzana ndi chakuti mamembala onse a zopezera chilolezo zikugwirizana kwambiri ndi mzake ndi zolakwa za aliyense wa iwo kungayambitse zomvetsa ena. Komabe, palibe bizinesi imene kuti sitingakumane 100% kupambana. Wina franchising masuti, munthu - palibe. Mulimonsemo, ngati kudzakhala kopindulitsa chilolezocho, mungachite ntchito? Ndi kosavuta kuposa kuyambira zikande.