Igor Mann ndi mabuku ake

Igor Mann amadziwika lero ngati mphunzitsi wamalonda wapamwamba, wolemba mabuku ambiri pa malonda ndi kukwezedwa mu nkhani zachuma. Amadziwika kuti ndi msika wamalonda, wothandizira, wokamba nkhani. Igor Mann anabadwa pa March 26, 1965 ku Odessa. Uchinyamata wake ndi unyamata wake anachitidwa pansi pa mawu akuti: "phunzirani ndi kukula mu ntchitoyi, thandizani ena kusintha." Mabuku a Mann anadziwika ku Russia kumayambiriro kwa zaka za 2000 ndipo akupitiriza kukhalabe wotchuka mpaka pano.

Nchiyani chinapangitsa kuzindikira malemba ake? Mwa iwo, wolembayo anawonetsa zotsatira za zofufuza zake ndi kuganiziranso zomwe zimachitika pomanga bizinesi. Igor Mann amauza owerenga ake momveka bwino zinsinsi zake. Mabuku ake amakondwera kuchokera masamba oyambirira ndipo ali ndi phindu lalikulu. Nkhaniyi ikuyang'ana malemba akulu a mlembi uyu, omwe ayenera kuwerengedwa kwa wogulitsa ntchito iliyonse.

Igor Mann, "Kugulitsa popanda bajeti"

Bukhuli liri ndi malingaliro atsopano a guru guru, momwe mungagwirire ntchito iliyonse popanda ndalama zapadera. Osati onse, mwatsoka, ali ndi mwayi kuti atenge ndalama zambiri pokhazikitsa malonda awo. Pali amalonda omwe pachiyambi cha ntchito zawo analibe ndalama zolimbikitsa ndikulimbikitsanso polojekitiyi. Komabe, izi sizinalepheretse kupeza bwino kwambiri mtsogolo. Luso pa ntchito iliyonse silidalira ndalama zomwe zimagwiritsidwa ntchito, koma pa maluso monga malonda, ntchito, kudzipatulira, maphunziro a kudzidalira.

Igor Mann akuganiza za vuto la kusowa kwa ndalama kumayambiriro kwa ntchitoyi ndi zovuta zonse. Amalankhula za chosowa, choyamba, kuti adzipeze chidziwitso ndi chidziwitso. Izi zigawozikulu ndipo pomalizira pake zimapindulitsa, osati kuchuluka kwa ndalama. Izi zimachitika kuti anthu, osaganiza chilichonse chabwino, ataya ndalama. Koma izi ziri chimodzimodzi chifukwa chosowa ndondomeko yoyenerera ya kukwaniritsa zomwe mukufuna.

Ndiyenera kukhala ndekha ndikumvetsetsa cholinga cha polojekiti iliyonse, akuti Igor Mann. "Kugulitsa popanda bajeti" ndi imodzi mwa malemba ake abwino, omwe, mosakayika, akuyenerera chidwi chapadera.

"Nambala Yoyamba"

Bukhu ili limalongosola momwe mungapambanire mu bizinesi yanu yomwe mumaikonda. Choyamba, muyenera kumupatsa nthawi yochuluka. Wolembayo akugogomezera lingaliro lakuti moyo waukulu munthu ayenera kuthana ndi nkhani yomwe moyo ulidi. Ngati muli ndi maloto, ndiye kuti muli ndi mphamvu zowonjezera. Kuti mukhale "nambala imodzi", muyenera kubwera ndi chinachake choyambirira, chokonzekera chenicheni ndi chosangalatsa. Igor Mann akufotokozera za kufunika kochita moyera ndi moona mtima. Momwe mungakhalire wabwino mu bizinesi yanu komanso osadalira ena pa nthawi yomweyo?

Tsoka ilo, anthu ambiri amadzichepetsera okha ali anyamata ndipo samayesetsa kukwaniritsa china chirichonse kusiyana ndi kukwaniritsa zosowa za tsiku ndi tsiku. Izi ndizolakwika, osati kukulolani kukhala ndi luso ndi luso lanu. "Nambala Yoyamba" ndi mtundu woitanira kuchitapo kanthu, momwe mungakulire chidziwitso chanu ku chiyeso chogonjetsa ndi kukulitsa mphamvu zanu. Ndikofunikira kwambiri kukonzekera tsiku lanu bwino: Ntchito zovuta kwambiri ndizofunika kusankha kumayambiriro kwa tsiku, ndikusiya zochepa zochepa pa theka lachiwiri la tsikulo. Zonse zolephera m'zochitikazi zimakhalapo chifukwa chakuti anthu sadziwa kudzikonzekera bwino, kupanga pulogalamu yabwino ya ntchito.

"Kugulitsa pa 100%"

Lembali liyenera kulimbikitsidwa kuti liwerenge pofuna kukonda amalonda ndi amalonda. Lili ndi zofunikira zonse za momwe mungamangire ubale wa bizinesi ndi kupanga maola ogwira ntchito. Njira zamalonda ndi nkhani yosiyana yoyenerera. Igor Mann akufotokoza mwatsatanetsatane momwe angapitirizire kupikisana komanso osatayika pakati pa kuchuluka kwa chidziwitso chosiyana. Kugulitsa, kumvetsa kwake, ndi chida chofunikira komanso chofunikira kwambiri pokwaniritsa zolinga zamalonda.

"Chaka chabwino"

Mwina, ili ndilo buku lothandiza kwambiri. "Chaka chabwino" ndi msika wogulitsira mlungu uliwonse, womwe ukufuna zotsatira ndi zotsatirapo zazikulu. Mmenemo, wolembayo akufotokoza kuti munthu wamalonda ayenera kudziwa zomwe ayenera kusamukira ndi momwe angakwanitsire zolinga zomwe akufuna. Bukhuli lidzakuthandizani kukonzekera nthawi yanu molondola, ndikugawa moyenera katundu. Ndemanga ya mlungu ndi mlunguyi "ndondomeko ya masiku 90", yomwe ndi chida chofunika kuti mupite patsogolo.

"Makina opanga malonda: momwe mungakhalire mtsogoleri wabwino"

Zimadziwika kuti tsogolo la kampani iliyonse liri m'manja mwa woyambitsa. Bukhuli likuyang'ana funso la momwe mtsogoleri weniweni ayenera kukhalira. Osati mtsogoleri aliyense wa kampaniyo amatha kukonzekera bwino ntchito.

Mabwana ena amakumana ndi zizoloŵezi zoipa, zomwe sizikuthandizira kuonjezera likulu. Igor Mann akufotokoza za udindo wapamwamba. Mabuku ake mosakayika amatsindika mfundo iyi.

M'malo momaliza

Kotero, malemba apamwambawa adzakhala othandiza kwambiri poyambitsa anthu amalonda. Iwo akhoza kutenga zofunikira zonse zofunika kuti apititse patsogolo bizinesi yawo. Chidziwitso chimene Igor Mann amapereka kwa owerenga mowolowa manja amayenera ulemu wapadera. Kudziwa koteroko kuli ndi phindu loposa, chifukwa kumathandiza kupanga njira yoyenera ku cholinga chake.