Kodi kuli shuga wochuluka bwanji ku Coca-Cola? Zoona za zakumwa zofala.

Masiku ano Coca-Cola wakhala wokhala ndi moyo weniweni komanso kumwa mowa wa carbonated nambala imodzi padziko lapansi. Koma anthu owerengeka sankaganiza za zomwe amapanga. Mwachitsanzo, ndi shuga wotani mu "Coca-Cola" komanso chifukwa chake sichiyenera kuperekedwa kwa ana.

Zolemba za zakumwa zakumwa

"Coca-Cola" inabadwa kumapeto kwa zaka za m'ma 1800, pamene mu 1886 American John Stith Pemberton anavomerezera kuti anapanga. Chakumwa chosalakwitsa nthawi yomweyo chinadzutsa chidwi chenicheni ndipo pang'onopang'ono chinatchuka kwambiri. Poyamba anagulitsidwa m'masitolo monga mankhwala, ndipo potsirizira pake anasandulika chida chabwino chokweza mawu ndi maganizo. Ndiye palibe yemwe anali ndi chidwi ndi shuga kwambiri mu Coca-Cola. Ogulira zambiri ankadziwa zakumwa chakumwa kokha mwakumva. Cholinga chachikulu chinali cocaine, yomwe zaka zomwezo sizinaletsedwe. "Coca-Cola Company", yomwe inakhazikitsidwa mu 1892, ikugwiritsidwabe ntchito komanso ikugwira ntchito mwakhama kwambiri ndikudziwika bwino kwambiri. Amadziwika kokha mndandanda wa zigawo zikuluzikulu. Palibe amene amadziwa bwino momwe shuga aliri pa Coca-Cola, komanso kuti ndi chiani, mwachitsanzo, caffeine ndi orthophosphoric acid. Patapita nthawi, kumasulidwa kwakumwa kotereku kumapangidwira komanso opanga ena. Pogwiritsa ntchito ndondomeko ya zosakaniza, iwo amapanga mtundu wodziwika bwino. Mmodzi wa iwo ali ndi njira yake yokha ndi lingaliro lake la kukoma. Makampani ambiri a ku Russia amaperekanso zakumwa ndi dzina ili. Pambuyo powerenga zomwe zili pamalopo, mukhoza kudziwa momwe shuga imakhala mu "Coca-Cola" ya chomera china. Pafupifupi, ndilo, monga lamulo, pafupi 11 peresenti.

Munthu akunyamula

Poyamba chogulitsacho chinagulitsidwa pa makina ogulitsa. Koma kuyambira 1894 idayamba kugulitsidwa chifukwa cha bottling, ndipo chifukwa cha izi kunali koyenera kunyamula. Botolo loyamba la Coca-Cola linali laling'ono ndipo linakhalabe mpaka 1915, pamene opanga makampaniwo akupereka zatsopano kwa oyang'anira. Imeneyi inali phukusi la galasi lomwe lili ndi mamita asanu ndi limodzi ndi hafu, yomwe inali ndi maonekedwe ofanana ndi nyemba za khofi. Pamwamba pa botolo, pa khosi lenilenilo, chizindikiro chowonekera chinasindikizidwa, chomwe ngakhale apo chinali chowonekera mokwanira. M'zaka zimenezo zinali imodzi mwa njira zoteteza chitetezo. Ngakhale apo anthu ankagulitsidwa ndi ntchitoyi yosavomerezeka. Zaka zambiri zatha kuchokera apo, ndipo botolo lodzichepetsa lakhalabe lofanana. Pafupipafupi zaka 5-10, nthawi zina zinasintha, pamene zimakhala zolembedwa kunja. Ndipo mpaka lero lino zikhoza kuzindikiridwa ngakhale mwa kukhudzidwa. Mu 1977, kwa nthawi yoyamba, chidebe cha pulasitiki chokhala ndi malita awiri chinayambitsidwa, koma ngakhale izi sizinawononge chisankho chonse.

Kulimbana kwa "Titans"

"Pepsi" ndi "Coca-Cola" akhala akulimbana kwambiri. Anayamba ndi nthawi yomwe "Pepsi" inkaonekera pamsika. Anali mu 1898. Zaka 12 zoyambirira, chirichonse chinali chitonthozo ndipo makampani onsewo sankayikira ngakhale kuti alipo. Koma patadutsa zaka 30, mtundu watsopanowo unayamba kukhala, mtsogoleri wa malonda, akunyamuka kwambiri. Anayika mtengo wa botolo pamlingo wa womenyana naye, pamene akuwonjezera kuchuluka kwa chivomezi ndi theka. Chakumwa chili ndi otsatira ambiri. Kuwonjezera apo, pa Nkhondo Yachiŵiri Yadziko Lonse, Pepsi adasankha kupeza "zowonjezera" pazinthu zake ndipo anapanga chizindikiro chatsopano mu mzimu wa mbendera ya dziko la America ndi chizindikiro chofiira-chofiira. Chinyengo chinali chopambana, ndipo tsopano ndi omvetsera chabe. Kampaniyo inaganiza zokopa achinyamata kumbali yawo. Kuti muchite izi, ngakhale chilankhulo chatsopano chinakhazikitsidwa: "New Generation Selects Pepsi." Ndipo panthawiyi, Coca-Cola yatsindika za moyo wa banja, kupereka zochitika zawo pa malonda a tchuthi kwa Chaka Chatsopano ndi Khirisimasi. Kukoma kwa zakumwa zonsezi ndi chimodzimodzi. Zoona, pali shuga wambiri mu Pepsi ndi 1 peresenti. Koma izi sizichepetsa kupambana kwa nkhondoyo.

Mphamvu za mphamvu

Chilichonse chomwe chinali, koma chachikulu chosakhala chakumwa choledzeretsa padziko lapansi chikhalirebe "Coca-Cola." Malori - ichi ndi chimodzi mwa zizindikiro zazikulu za mankhwala alionse, omwe atsala pang'ono kusamala kwambiri. Makampani amakono amapatsa wogula chisankho chenicheni. Zonsezi zimapangidwa mu mitundu iwiri: yachizolowezi ndi "kuwala". Akatswiri amanena kuti "Coca-Cola" yachikhalidwe - zakumwa zofunikira kwambiri, magalamu 100 omwe ali ndi kcaliti 42. Poyerekeza ndi iye, katundu wodzitcha "kuwala" angatchedwe zakudya. Ali ndi makilomita 0,3 okha. Izi zimapangitsa kuti amwe ngakhale kwa iwo omwe amayang'anitsitsa mosamala awo. Kampaniyo "Coca-Cola" imapangitsa kuti anthu azifufuza mozama za anthu ndikufufuza mosamala malonda a ogulitsa. Zotsatira za kafukufuku wotero ndi mankhwala atsopano otchedwa "Coca-Cola Zero", omwe adapezeka posachedwapa pamsika wa Russia. Zakudya zamakono zatsopanozi zimakhala zero, zomwe zimapangitsa chidwi cha anthu ambiri omwe ali mmenemo.