Kupanga abwino makampani: ndondomeko ndi mbali

Corporate adzadziwire kampani - chida champhamvu cha Kukwezeleza pa msika. Iye ayenera kutsatira zofuna chikhalidwe ndi maganizo a ogula, malingaliro ndi ziyembekezo zawo. Kujambula makampani adzadziwire - ndondomeko zovuta. Iye anaganiza njira zothetsera mavuto ambiri kulenga ndi gulu. Tiganizire moposera mmene chilengedwe cha zinthu Pawokha amapeza.

Kufunika kwa funso

Lero, Mabwana ambiri ndi mabungwe zazikulu ndi zazing'ono akubwera kuganiza kuti chilengedwe cha mtundu ndi abwino makampani ndi imodzi mwa nkhalango chifungulo cha ntchito kulimbikitsa msika. Komabe, tiyenera kuzindikira kuti kuchita zimene zofunikira pa chiyambi cha ntchito yake pansi pa mphamvu ya bungwe lirilonse. Vuto analibe chuma chokwanira. Vuto lalikulu ndi kumvetsa chifaniziro chake, lingaliro la ndilo maziko Pawokha amapeza. Ngati bungwe wayamba ntchito popanda ophiphiritsa ake, izo zikhoza kusokoneza chifaniziro chake. Kupanga abwino makampani ndi chizindikiro adzalola mpikisano kuti aime ku misa. Koma ngati n'zotheka bungwe okha, muyenera kugwiritsa ntchito osachepera akonzedwa osachepera zigawo zikuluzikulu. Pakati pawo, mwachitsanzo, akhoza kupereka chiphiphiritso, chizindikiro malonda, anapanga mtundu wina.

kamangidwe

Chitukuko (chilengedwe), adzadziwire makampani ikuchitika mu magawo angapo:

1. Marketing kafukufuku.
2. Chiphunzitso cha malingaliro ofunika, amene adzalamulira mu kalembedwe. Zidzasonyeza fano limene ayenera kupangidwa mu maganizo a ogula.
3. Kapangidwe ka zinthu zazikulu.
4. akutetezedwa mwalamulo.

kafukufuku

Pa phunzirolo iwo wopereka malangizo a gulu la mankhwala, misika ndi chandamale omvera. Kupanga abwino makampani limodzi ndi Khadili mpikisano njira individualization, ndi mbali awo. Izi ndi zofunika pofuna kupewa kubwereza kwa maganizo a anthu ena, ngakhale mwatsatanetsatane. Pa siteji ya kafukufuku malonda izo ndi bwino kuchita Khadili njira mayina a individualization.

chithunzi

Kumapeto kwa gawo loyamba anakonza mfundo zofunika. Iye, monga tangotchulawo, zogwirizana ndi chifaniziro cha bungwe. Kupanga abwino makampani umalimbana kumanga fano ena. Kuganizira mfundo, muyenera kudziwa zimene gulu adzayang'ana kwa makasitomala: ndiwofatsa kapena zamakono, kulenga, kapena olimba, kusangalala kapena aakulu, ndi zina zotero. Cholinga chathu ndicho zikugwirizana fano. Njira chiphunzitso chake angagwiritsidwe ntchito zosiyana kwathunthu, koma kalembedwe tidzakambirana bwino ngati analanda akamanena za kampaniyo, nzeru zake, khalidwe, mfundo ntchito, amasonyeza mfundo ya ntchito, kudzilemekeza ndi zofunika kwambiri. Pa nthawi yomweyo onse a zigawo zikuluzikulu amakhala gulu liyenera kukhala zomveka bwino kwa ogula.

Chofunikanso

Kupanga abwino makampani siyikhuzana atchedwe chizindikiro malonda mu malingaliro a bungwe. Vuto la individualization - mu natsimikiza mawu a gulu zachuma yotentha ndi njila zina kutumiza mauthenga. Izi, makamaka, kuti zolengeza pa wailesi ndi televizioni, m'nyuzipepala. Panopa mchitidwe zoweta chilengedwe cha kalembedwe mwamphamvu kampani kawirikawiri kuchepetsedwa kwa kusewera yachibadwa pa dzinalo. Kumene, okonza ambiri catchy ndi choyambirira njira. Komabe, nthawi zambiri, iwo salola popereka mauthenga ena, musati chifukwa mayanjano zogwirizana.

chandamale omvera

Kupanga abwino makampani kumafuna chiphunzitso cha maganizo, amene osati amasonyeza chifanizo cha bungwe, komanso ikukwaniritsa zosowa za anthu. Mu nkhani iyi, m'pofunika kuganizira pafupifupi ogula mlingo. Mu chitukuko cha kalembedwe ayenera kupewedwa unpronounceable, mawu achilendo ndi zinthu zovuta. Njira yothetsera ayenera kutsatira zofuna chikhalidwe ndi maganizo a anthu. Izi zidzathandiza kuti kulimbikitsa malonda kapena msonkhano nsanga.

amafuna Ofunika

Kupanga abwino makampani amafuna zoletsedwa ndi malamulo:

1. Conciseness ndi kuphweka. Chizindikiro sayenera nyimbo zovuta, bwino angathe kuwaŵerenga zigawo, ambiri mbali. Iwo ayenera kumwedwa mofulumira ndi molondola. Pa nkhani imeneyi, kampani dzina ayenera zigwirizana 4-7 makalata.
2. Wapadera. Chizindikiro tiyenera kukhala ndi pachiyambi. Today pali zambiri masitayilo masitampu. Chifukwa, zithunzi ambiri ophatikizidwa ndi mzake. Wapadera chizindikiro tingasonyezere kusankha wosasintha pachiyambi. N'zotheka kuwonjezera zigawo zikuluzikulu, kusonyeza kuti cholinga cha mankhwala, makamaka bungwe, udindo wake.
3. Associativity. Chizindikiro ayenera osati kukhala maso kugwira ndi choyambirira. Chizindikiro ayenera kupanga mayanjano ena. Pamodzi ndi izi inu simungakhoze kuchita izo mankhwala mwangwiro zofanana. Kumbukirani kuti chilemba malonda kwenikweni chizindikiro cha mafashoni. Pakuyenera kukhala ena intrigue mwambi zomwe zinagwira gulu olondola a ogula.

aesthetics

Pamene munakonza kalembedwe kuti achotse imabwera aliyense nzeru osokoneza. Komanso, chizindikiro chiyenera kupangitsa mtima kokha positive. Iwo akhoza unazunguliridwa mu mawonekedwe zojambula kuonjezera chikoka cha chizindikiro. Ngati inu ntchito sikweya kapena bwalo, zigawo zikuluzikulu zomwe iwo ili, ayenera kukhala wowala ndi choyambirira.

ntchito zake zosiyanasiyana

Tiyenera kukumbukira kuti chizindikiro adzakhala kumwedwa zosiyanasiyana. Makamaka, kusindikiza kwa ntchito makadi, timabuku, posters, mbendera. Onse zipangizo izi malonda ndi sikelo osiyana. Choncho, chizindikiro ayenera kukhala mtundu kuti zikhoza kusinthidwa kuti chikalata makamaka. chizindikiro A ziyenera kuchitika kuti bwino kuwerenga kuchokera onyamula osiyana. chidwi ziperekedwe kwa Mosiyana ndi mitundu. mbali zonse za chizindikiro ayenera kuoneka bwino lomwe mu wakuda ndi woyera.

muyezo pasipoti

Lili malangizo ntchito moyenera chizindikiro pa TV osiyana. mfundo pasipoti ndi chofunika kwambiri pa kupanga malonda mankhwala, chifukwa imapititsa kumayambiriro zizindikiro popanda kukhota. Nkhani za malangizo kudzadalira ntchito kulima-ndawala, ntchito za bungwe. Monga ulamuliro, ndi pasipoti adzakhala ali:

1. Kampani mtundu (RGB, CMYK, Pantone).
2. Logo kufanana. Nthawi zambiri, izo aikidwa mu graticule magawo lonse-malangizo.
3. Zilembo.
4. Mfundo ndi winawake wa malo boma alendo, mkati, ma CD ndi zina zotero.

Iwo m'pofunika kufotokoza makhalidwe a ntchito chizindikiro. Mwachitsanzo, m'pofunika amanena kuti ndi zosavomerezeka kuziyika izo pa maziko si yunifolomu, ntchito zina mwa zigawo zake, kapena kuwonjezera mbali zina. The pasipoti kungakhale kuletsedwa kwa inversion wa chizindikiro cha. Ndi chizindikiro ntchito za nkokoma kwa Mlengi amene ali ndi kufotokoza zizindikiro, zizindikiro, amakambidwa ngati akufuna.