Marketing nyimbo makampani njira, njira, mapulani

Mpikisano mu ntchito zosangalatsa kwatanthauza kuti pali malonda makampani nyimbo. Pamene audioiskusstvo anakhala m'munda wa entrepreneurship, zipangizo umene ankafuna kuti azigula zovala zawo. Malonda a nyimbo zachokera njira miyambo ndi njira, koma ali kwambiri mbali zenizeni ndi peculiarities.

Lingaliro la malonda

Kuphatikiza kupanga, amasulidwe katundu zambiri apamwamba kumabweretsa mfundo yakuti chidwi chapadera ndi zofunika yotithandiza ntchito ogula. Ndi kuchuluka kwa zokolola kuchitika choyamba malonda lingaliro. Iwo poyamba anali umalimbana chikusintha mankhwala ndi ulimi, koma pang'onopang'ono anapanga lingaliro amakono a kukwezedwa monga ntchito yapadera umalimbana kukumana ndi zosowa mwa Polankhula. Lero, pansi malonda a amatanthauza kulankhulana chapadera pakati sewerolo ndi wogula, imbaenda wosangalala zosowa. Ndi cholinga kuthandiza wogula ndi wogulitsa ndi kukwaniritsa zolinga zawo. M'njira imeneyi, ya malonda ogulitsa nyimbo ndipo ndi anzake enieni pakati sewerolo ndi ogula. Producer amapereka pa msika zomvetsera mankhwala kuti adzalola ophunzira kukumana ndi zosowa zawo.

Maonekedwe a malonda nyimbo

Zikamera nyimbo malonda, amagwirizana ndi mapangidwe zosangalatsa ndiponso kusangalala. Pamene bwanji-malonda dera limene anthu ndalama pa makonzedwe a misonkhano ya zosangalatsa, ndipo pali kufunika kudzapeza kudzakhalire zofuna msika. The mpikisano zambiri ikukula, kwambiri anaona kufunika kwa chidwi chapadera kugwiritsa mankhwala analenga. zoyamba nyimbo malonda angapezeke ngakhale kalelo. Mwachitsanzo, bambo Mozart ankatumikira zoona, woimba sewerolo ntchito: iye anasankha repertoire, anachititsa ntchito kufalitsa uthenga kuti bungwe zoimbaimba. Wolemba ndi yoimba ndi njira phindu ndi zosoŵa za anthu mu lachisangalalo. Koma m'njira zonse za malonda mawu nyimbo imapezeka pa chitukuko mkulu mafilimu. Only ndi kuchuluka kumsika ndi mpikisano lalikulu likutuluka, taganizirani Kukwezeleza mankhwala nyimbo.

Mapangidwe ogulitsa nyimbo

Onetsani malonda zikuphatikizapo mafakitale zingapo: kokaonera mafilimu, zisudzo, choonetsedwa, nyimbo. Audio makampani - nthambi ya zachuma, zomwe zimachititsa phindu ndi ndikukhazikitsa mankhwala nyimbo kapena utumiki. munthu akuona kufunikira kwa kumvetsera nyimbo nthawi amakezana, chodabwitsa imakhudzira psyche si bwino. Komabe, n'zoonekeratu kuti umakhudza mtima, amene ali kuya inayamba. Ndi nawo ndi kufotokoza kufunika kwa nyimbo mmoyo wa munthu. Kamodzi pali kufunika, ndiye, ndithudi, palinso kupereka. Makampani nyimbo amapita pamodzi ndi mwayi wa misa kufalitsa mankhwala wailesi, ndiko kuti, pamodzi ndi patsogolo sayansi. Onetsani malonda limapezeka ndi zinthu zodabwitsa anthu ofufuza ndi matanthauzo osiyanasiyana a tsiku la kubadwa kwake, kuchokera XI m'zaka za m'ma XIX. Koma popeza kuti malamulo woyamba lolamulira gulu la mapulogalamu onse, adawoneka okha cha m'ma XIX, ndi kwa ichi kale ndi kuwerenga. Makampani nyimbo aumbike mkubwela mbiri galamafoni anayamba kugawira nyimbo mankhwala kuti misa. Kutsatira mapazi chosintha kugwirizana ndi zikamera wa wailesi ndi televizioni. Kenako, makampani ndi ikupita patsogolo, onyamula phokoso patsogolo, kuwonjezeka aziyenda ndi mpikisano. Chaka chilichonse, msika wa makampani nyimbo akuchulukirachulukira ndi gawo pang'ono, makamaka kukula noticeable mu gawo Internet. Lero, popanda kukwezedwa ndi zosatheka kugwiritsa ntchito iliyonse nyimbo, ngakhale asangalatsi kwambiri luso.

Music monga chofunika ndi

Songs audioproizvedeny ntchito, magulu a zoimbaimba ndipo soloists ndi njira phindu. Mbali nyimbo ndi chinthu malonda ndi kuti onse katundu wa katundu ndi ntchito pamodzi. mankhwala Audio ayenera kupeza womverayo kuti khalidwe ena ndi mtengo lolingana, tiyenera ndi kutchuka ndiponso mtengo wa ogula ngati chinthu chilichonse. Komanso, nyimbo, monga utumiki ndi limodzi ochokera chithunzicho, ndi chosaoneka ndi maso, chifukwa cha mowa wake ndi kosatheka kulosera. Pankhaniyi, mankhwala zomvetsera ndi chinthu chofunika, monga ali mtengo, khalidwe angathe kukwaniritsa zofuna ndi zofuna za pantchito ku sewerolo kwa wogula.

Ntchito: Producer

A mbali yofunika kwambiri chilengedwe ndi patsogolo nyimbo mankhwala kumathandiza sewerolo nyimbo. Iye conceives mankhwala, amasankha wojambula ndi zinthu malinga ndi zofuna msika. Iye akudziŵa bwino mumaganiza msika zomwe zingakhudze zokonda ndi zofuna za anthu, angathe kuganizira zosowa za omvera. Music sewerolo komanso amatipatsa mabuku kulenga malonda, ndi njira kugula music, malemba, ntchito amalipira asangalatsi ndi ndodo m'munsili. Ndipo Ntchito inanso yofunika ya sewerolo - ndi kuonetsetsa malonda mankhwala, izo akukonzekera ntchito malonda, bungwe zamaulendo ndi zoimbaimba. Producer - chapakati chithunzi makampani music, iye ndi katswiri wa malonda ndi kasamalidwe nthawi yomweyo.

Zolinga malonda

Marketing nyimbo makampani, monga ena, ali ndi cholinga chachikulu - ndi kuonjezera malonda. Koma kuti kuonjezera anthu, m'pofunika kuthetsa ntchito ofanana. Cholinga chachikulu cha malonda nyimbo ndi kufalitsa nkhani za mankhwala ndi chithunzicho. Only kuzindikira mkulu kungachititse kuti chinthu. Ntchito ina ya malonda - kulenga mankhwala ikukwaniritsa zosowa womvera lapansi. Motero aliyense yoimba amayenera kukhala ndi khalidwe lapadera, komanso malo apadera. Music Marketing ayenera muzilankhulana momasuka nthawi zonse pakati pa anthuwo ndi yoimba, kuganizira kusintha nkhani za maganizo a mankhwala, kupanga kukhulupirika kwa mankhwala ndi ogula.

akutsutsa Kukwezeleza

Pali maofesi angapo mu Kukwezeleza nyimbo malonda. Kwenikweni, woimba kapena gulu. Pamene msika nyimbo Zikuoneka dzina latsopano, ntchito malonda ndi kulenga kuzindikira kwa chandamale omvera. magulu Kukwezeleza ndi soloists limayamba ndi chakuti anayamba ali, ndi yekhayo ndiye anakonza kulankhulana aumbike ndi chidwi akumufuna. Wojambula likusowa kutentha, aliyense woimba wokhumba kukhala mtundu, chifukwa kumabweretsa malonda zonse mkulu. Izo ndi chinthu Kukwezeleza kungakhale mankhwala audio. The album, konsati, kanema - zonsezi amafuna woganiza dongosolo malonda kudzapeza kufunika ndi phindu. Music kumenya zambiri amaoneka ngati chifukwa cha khama dala malonda.

strategy malonda

Yaitali dongosolo mankhwala chitukuko amatchedwa strategy malonda. Pofuna kukhazikitsa njira, muyenera kudziwa bwino zinthu kumsika limatchula za gawo la, chimene chimatichititsa katundu. Music Marketing ngati ntchito zina ntchito onse njira alipo malonda. Zimafunika njira yapadera kuti adzatenga ku mbali chifukwa cha mankhwala nyimbo. Njira zambiri zovomerezeka kukula kwambiri, zomwe ndi zochokera kuwonjezeka khama malonda m'misika alipo. Ndi zotheka kugwiritsa ntchito njira ya malowedwe kwambiri mu msika, mu nkhani iyi, mapulogalamu malonda yotithandiza kugula katundu, komanso mankhwala ofanana ndi ntchito. Njira athandize kwa nthawi yaitali ndi kufunika khola, kotero msika nyimbo n'chofunika kwambiri chifanizo cha wojambula, amene ayenera mosamala anakonza ndipo anakhalabe.

Chandamale omvera a nyimbo malonda

Marketing makampani nyimbo zachokera lingaliro la kugawanika msika, mwachitsanzo kudziwa chandamale yeniyeni omvera chimene ndipo anayamba mankhwala. Kufotokozera gawo n'kofunika kwambiri bwino malonda mankhwala. Kudzipatula chandamale omvera ku msika nyimbo nthawi zambiri anachita pa magawo izi: zaka, jenda ndi moyo. Pali mankhwala kwa achinyamata, ana ndi anthu okhwima mwauzimu, nyimbo amuna ndi akazi. Moyo, zofuna, zokonda komanso ndi muyezo kusankha chandamale omvera. Tikhoza kuona kuti lero m'misika onse, kuphatikizapo nyimbo, pali demassifikatsiya, mankhwala chopangidwa kunadetsa yopapatiza omvera. Choncho, pali nyimbo mafani wa Korea TV zino kapena okonzeka. Zimenezi zimathandiza kuti kugulitsa katundu.

njira Kukwezeleza

Pali njira zinayi zofunika mukupindula mu malonda: ndi zolimbikitsa anthu, malonda mwachindunji, kulima ndi malonda. mbali zonse zinayi za Kusakaniza malonda ntchito Kukwezeleza mankhwala nyimbo, koma malonda ndi maubale ntchito zambiri kuposa zolimbikitsa akumufuna. mawu Kukwezeleza popanda malonda ndi kulima sizingatheke. Kuti Albums kugula, muyenera kupanga kuzindikira ndi kufunika, ndipo chifukwa cha ichi, njira monga TV malonda mwachindunji - buku pa TV, komanso zida BTL - Tsikuli malonda, kulankhulana pa Intaneti Intaneti malonda.

Konzani kuti azigula nyimbo

Pamaziko a anasankha malonda njira, anapanga dongosolo kulimbikitsa wojambula kapena gulu. Sitepe yoyamba ndi kudziwa cholinga cha Kukwezeleza, zingakhale Mwachitsanzo, mapangidwe kukweza kapena kukhala kudziwika. Ndiye ntchito zomwe zinakonzedwa zitatu: Kukwezeleza (mankhwala kuyika mu kanema ndi wailesi youlutsa), olengeza (chilengedwe cha pazankhani phokoso kuzungulira Launch mankhwala nthano ndi miseche, kuchita zoyankhulana, kuyika mu masanjidwe, chirengedwe zipangizo journalistic), ntchito (bungwe moyo mgwirizano pakati akaimbeyo ndi womvera, kukonza zisudzo moyo, magawo autograph). magulu a zoimbaimba ndipo soloists kukhala nthawi zonse pa khutu, kotero muyenera kugwiritsa ntchito zosiyanasiyana njira malonda ndi kulima kuonetsetsa nthawi zonse ndi Executive m'munda mudziwe womvera lapansi.

Zopangidwa mu nyimbo

Marketing nyimbo poyamba kugwirizana ndi kulengedwa kwa nyenyezi, zopangidwa mwachitsanzo. Kuti anthuwo kukhulupirira executor, anamva chisoni chifukwa iye ndi chikondi ayenera kuganizira chifanizo cha nyenyezi tsogolo. magulu Kukwezeleza kapena soloists akuyamba ndi chilengedwe cha dzinalo, amene ayenera muli nzeru zina ndi lonjezo pa umene kenako kukhala inakonzedwa kulankhulana ndi omvera. Chotsatira - ndiko Kulenga kwa nkhani. Fans mukufuna kudziwa za mafano awo onse, kotero kuyamba kufunafuna mfundo za moyo wake, m'mbuyomu, ndipo sewerolo ayenera kusamalira amagulitsidwa nthano. Mwachitsanzo, lodziwika bwino Mega-otchuka gulu "Mtima Meyi" anali nkhani ana kuchokera ana amasiye, ndi anapatsa gulu lolimbikira aura owonjezera kudzimvera chisoni, ndipo anathandizapo kutchuka ndi. Komanso, ganizirani maonekedwe a chithunzicho, polinganiza zoyembezereka za chandamale omvera. Komanso, ayenera zopanga nsanja mtundu, uthenga kiyi mukufuna kukhala otetezeka mutu womvera Mulungu. Mwachitsanzo, Stas Mikhailov ali pabwino monga woimba ndi okhwima, akazi linatha, ndipo izi ndi mwayi wake mpikisano. Pamene mbali zonse za mtundu analenga, m'pofunika mwadongosolo kukhala fano la akaimbeyo.

World zinachitikira nyimbo malonda

Lero nyimbo kumenya amabadwa, osati chifukwa cha talente imodzi ya analemba ndi asangalatsi, koma ambiri chiyamiko chonse cha khama la tidaipanga. makampani yamakono kuika ndondomeko ya nyenyezi kubadwa mu mtsinje. Kumene, mwa poyambira mukufuna zinthu luso, koma tiyenera kukhala opanga oyenera amene amadziwa ogwira njira malonda kwa kupanga zopangidwa nyimbo. A chitsanzo chapadera cha opanga ntchito Mwachitsanzo, Gaga, Dzhastin Biber kapena gulu "gondolosi".