Bernar Arno: yonena, boma

Mmodzi mwa anthu olemera France - Bernar Arno, amene boma, kuchokera amazionera magazini Forbes pafupifupi mayuro makumi asanu biliyoni - bwino amenewa anali kuyenda purposefully. Popeza 1989, imene LVMH (Moet Hennessy Louis Vuitton), kampani ndi mtsogoleri kupanga ndi kugulitsa katundu mwanaalirenji.

kuyambira

Atate Arno ali wamng'ono kampani ya zomangamanga, ngakhale izo sizinali zokhumba za mwana wake, anaipereka kwa mnyamata wa zaka twente faifi. Bernar Arno adagawana pomanga posachedwapa, patangopita zaka ziŵiri, bambo ake nawonso patsogolo mfundo zimene anam'gulira nditamaliza ndikupeleka. Zaka zinayi, mnyamatayo anali kuphunzira mu ntchito US ndi mwangwiro Kuphatikizana kuphunzira ndi kugula mukutengera njira American wa takeover ankhanza.

Mu France, kudziwa izi mwamsanga inasanduka luso. Ndalama amakumana ndi bizinesi anali wokhoza kuti aganyali kwambiri kuposa bwino. Izo zimachitika kuti akupsya Boussac - nsalu yense amene anali, mwa zinthu zina, ndi wotchuka nyumba ya Christian Dior mafashoni. Boma la France akufunafuna wogula mwa alenje pa tidbit izi. Bernar Arno kumenya aliyense, ngakhale Louis Vuitton. Ndinatenga ndalama kubanki, monga zinali madola 80 miliyoni, ndipo iye anali 15 ndi kugula magawo a kampani yoyamba ndi abale, amene anali eni, kenako boma.

mwanaalirenji

Chitsitsimutso cha makampani yopsereza Boussac, mfundo, sanali anakonzera. Arnaud anali kugulitsa katundu kutali zedi. N'zosadabwitsa Komabe, anabwera mchikakamizo cha dziko mafashoni, Christian Dior anasankha kukhala nokha ndi kulenga ndi kupanga ndi kugulitsa katundu apamwamba mlingo chitsogozo cha dziko. Mwachibadwa, kuchokera pansi sikunali kotheka, ndi Bernar Arno mu 1988 anayamba kugula magawo wa kampani utangoyamba LVMH. Zinali mix poopsa: ndi shampeni "Moot" konyaki "Hennessy" ndi otchuka kwambiri padziko lonse kampani "Louis Vuitton".

Komabe, lingaliro zinathandiza komabe anali, zopangidwa osiyana a kalasi ya mwanaalirenji. Economy mu dziko akukumana zinthu padziko lonse sapota ndi kukhalabe iliyonse mtundu umodzi ndi mtengo, ndi mbiri umodzi si choncho katundu. Kunapezeka ngakhale malonda mu katundu mwanaalirenji, n'zotheka kupulumutsa, ndi kuchita kuposa Bernar Arno. Photos nthawi imeneyi zimasonyeza kuti munthu, ndipo wodzidalira.

ufumu

Msampha umenewu anabweretsa zipatso pafupifupi pomwepo. Moet Hennessy Louis Vuitton (LVMH) lili m'manja mwa zopangidwa lero ngati sonorous mafashoni ngati Mkhristu Lacroix, Givenchy, Kenzo, Loewe, Berluti, Guerlain, Celine, jewelers Fred ndi Swiss mawotchi Tag Heuer.

zopangidwa mowa kuchuluka - ndi ufumu Perignon, Veuve Clicquot, Krug, Pommery. Ufumu chikuchulukirabe, ndi Bernar Arno, amene yonena - yonena za munthu wa malonda titadziwa akadali mmodzi wa ogula achangu mu dziko.

Osati popanda kulephera

Mmodzi wa iwo zinachitika pamene kuyesa kuwonjezera magawo alipo mu gawo yakeyake Gucci ena onse, kuti mukhale mwini yekha. Akulamulira banja la okalamba ndi olimba apamwamba kwambiri anakangana - zikuoneka ndatopa mzake kuyambira 1923. Ndi 1980s, ndi kampani yafika kuima amphumphu. Komabe, taganizani za izo, Bernar Arno wakana kugula chifukwa cha kunyalanyaza yoipa milandu onse. Ndiye ine bondo ili, koma anapempha kampani anali okwera mtengo kwambiri. Ine, anayesetsa bwana mwa kum'patsa malipiro oyenera pa stepi ino. Iye balked.

Arnaud ndiye, iwo amati, kuluma pa pang'ono, ndipo mlanduwu mlandu motsutsa Netherlands ( "Gucci" Mwalamulo ku Amsterdam monga bungwe lalamulo) za maladministration ndi kampani. Kuthetsa (De yekha) kwambiri sanabadwe dzulo: a US ntchito gulu malamulo akuyendera chiwembu cha chilungamo dilution likuomba magawo mamiliyoni makumi. Cholowa cha Arno mapeto anachepetsedwa ndi theka. Ndiye De yekha agulitsa peresenti makumi pamtengo mu Arnaud odana - Fransua Pino, amene anali kale anakumana pa njira malonda.

Koma sizinali mwayi

Kuwonjezera pa pamwamba, Bernar Arno mwini yobetcherana kulankhula Philips, chimodzimodzi. atha "Black Square" ndi Malevich madola miliyoni khumi. Iye ali TV yake: buku ndalama Investir ndi Tribune The, magazini kwa anthu okonda zojambulajambula Connaissances des Tirhana, Classique wailesi, komanso khumi peresenti pamtengo mu mwini TV TF1 - bungwe Bouigue. Komanso, ndalama zonse kukula atagwira magulu a makumi asanu dera Internet - Europatweb.

Chinsinsi (osati chinsinsi kale!) Wopambana bizinesi Bernara Arno - kugula kufa makampani wotchuka, amene anasonyeza pa mlingo wa wapamwamba-phindu. State limakula vertiginously. Business Mwachibadwa ku bizinesi pa mlingo kupatula izo mankhwala mwayi, ndi zapamwamba zonse mu ankafuna mkulu. Tikumbukenso kuti odziwika ndi zambiri chikondi. Arno - azikonza tambirimbiri luso chothandiza anthu onse olumala Academy of Wabwino Tirhana, amene anaphunzitsa kumeneko, ambiri pochita kufufuza la matalente mu zaluso ndi malonda.

umunthu

Bernar Arno ndi banja muli ndi chopereka chabwino cha Kubadwa Kwatsopano zojambula, amakonda nyimbo zachikhalidwe. Atate ndi mwini masewero limba bwino, anakwatiwa ndi walimba wotchuka ku Canada Elen Merse, amene anam'berekera ana. Monga pafupifupi onse Afalansa, Bernar Arno - Gourmet. Iye amakonda nyama yang'ombe ndi magazi ndi chokoleti keke. Koma ankadziwa alibe kuzindikira kuti ngakhale anthu chifupi naye ndi kutembenukira kwa inu ndi zambiri - kunong'ona. Public sakonda kulankhula, ku kuyankhulana akukana. Pafupifupi konse uku akumwetulira, kuseka ndiponso achibale ake sitinaonepo. Silinena. A zambiri maganizo. Icho chiri chonse Bernar Arno.

ana

Ana ambiri (zambiri zosiyana), koma kuti zotsatira - French ufumu wa LVMH - kumenyana mwana wamkazi awiri Delphine ndi mwana Antoine. The chuma kiyi wa Gulu mbiri - Louis Vuitton, ndi wachiwiri wake pulezidenti zaposachedwapa anaikidwa Delfina Arno-Hans. Udindo, chifukwa mtundu uwu amapanga oposa theka la phindu lonse ufumu. Antoine komanso mitu kampani ina, wosewera - Berluti.

Dolphin ali ndi maphunziro abwino kwambiri, zomwe zinachititsa kuti mofulumira kupanga ntchito: French Business School ndi School of Economics British. Kale mu 2003. Iye anali mu Board ndi LVMH a Dayilekita. zaka zisanu monga kazembe mkulu wa Mkhristu Dior Couture, nthawi iyi tepmy malonda kukula anali pamwamba ambiri makampani kawiri. N'zotheka kuti iye adzalandira ufumuwo analengedwa ndi bambo ake. Ngakhale ambiri kubetcherana pa Antoine. Palibe amene akudziwa zimene iye akuganiza za izi zonse ndekha ababa, amene ali mwana atatu ndi nephews ambiri.

Mwana wa Bernara Arno

Dolphin - introvert, onse bambo ake. Pamene iwo amati za zoseketsa French, "Napoleon makampani mwanaalirenji" ake kapena "nkhandwe mu cashmere chofunda." Okhwima, aakulu ndi laconic. Anthu ambiri amakhulupirira kuti, ndithudi, izo Babulo adzakhala mu Ufumu lalikulu ndi zofunika positi chinachake zokhudzana ndi magawo kapena loyang'anira wa bodi. Koma Antoine - extroverted, bwana kwambiri ndipo angakhaledi nkhope ya gulu lalikulu. Anzawo ankamuchemerera luso lake labwino kulankhulana. Zinali iye amene siinamuchititse Gorbachev kuti nyenyezi mu Louis Vuitton malonda, analandira "Cannes Lions".

Permanent khalidwe miseche mizati, Antoine zimapangitsa khwerero liri, kufunafuna ntchito. Romance lachitsanzo Nataley Vodyanovoy ankakolezera kokha chidwi mu mtunduwu. Bernar Arno ndi Vodianova zogwirizana ndi mfundo yakuti iye ndi mkazi wa mwana wake wamwamuna ndi mdzukulu mayi ake limakhulupirira a. Antoine ndi kukondwa mtima ake onse internally anasonkhana - chifukwa iye ankaona kwambiri odziwa yosawerengeka player (ndi mphoto okwana madola zikwi mazana asanu) kwa mutu amafunika kwambiri kuposa zonse. Ndipo iye sunaletse n'zotheka kuti tsiku lina m'malo atate wake pa udindo. Koma msanga.

Spivakov ndi Louis Vuitton

Monga wokonda woona wa nyimbo zachikhalidwe ndi wofuna kuthandiza wotchuka, Bernar Arno lalembedwa ndi ubwenzi ndi oimba ambiri abwino. Vladimir Spivakov ndi Bernar Arno ankakumana pa nthaka yomweyo. Yotsirizira ngakhale anapereka kwambiri kwa woimba pa kubadwa kwake - Case kwa Stradivarius. Moti anali yabwino osati zeze komanso woimba pa msewu wosatha. Mlanduwo adadzikhuthula yekha, Patrick-Louis Vuitton.

Kuti agwirizane osati ndalama ndi pasipoti, koma makalata komanso ankayembekezera zosiyanasiyana zoimbira za zingwe, ndi mauta ochepa, studs, zithunzi za ana, mkazi wake, ena mankhwala, m'mabuku ndi zina zambiri. The zovuta nkhani ya matumba cha zonsezi sizichitika. Mu mphatso izi, sanali ngakhale matumba ndi kukokera kunja otungira ndi dividers, monga zodzikongoletsera. Wapadera zapamwamba kwa woimba amene, mfundo iliyonse mlendo kwa mwanaalirenji. Komabe, mu nkhani iyi kunapezeka osiyana, koma yabwino.

chombo zodabwitsa

Paris kuitana nyumba iyi sitima galasi ndipo chimodzi cha zokopa likulu French, mapulani amakono kwambiri. kanthu kuti alenge Center kwa Art Contemporary kwathunthu wokwatibwa ndi Bernaru Arno. Izi anaganiza kupereka Paris ndi malo apadera kumene kulamulira zaluso ndi chikhalidwe. Milimo ya wamanga F. Gehry anatembenuka mu kalembedwe futuristic, kwambiri ngati ngalawa matanga zonse mphepo.

Apa m'nyumba bwino Fonda Lui Vuitton anali ntchitoyo "Moscow Virtuosi" m'chipinda oketsra pansi pa ndodo mwachangu, kutsogolera ya Vladimir Spivakov, woimba otchuka dziko, amene zeze ndi dzina fantastically odziwika bwino, mokongola pambuyo kusewera Bach ndi Tchaikovsky, kupumula mu nkhani ake, ntchito chimodzimodzi wodziwa manja zochepa wotchuka. Zinthu, pafupi ndi moyo wokha amakhala mogometsa.