Chizindikiro ndi dzina malonda: Mwachitsanzo. Malonda lakuti - ziri ...

Kuti azisiyana ndi zikwi za mpikisano ndi kupanga kuzindikira anthu ogula malonda ntchito zosiyanasiyana. Mmodzi wa iwo ndi chilengedwe cha mapangidwe malonda.

ndi lakuti malonda Kodi

Malonda lakuti - njira Makonda kampani kupambana mbiri mu dera ndi mankhwala misonkhano awo. Amenewa akuti si enshrined chilamulo, koma mwachidule ndi molondola akuganizira mbali yake yaikulu.

mbali zina monga zoti malonda zotsatirazi:

• ntchito zake yekha pa nkhani zamalonda. Lachifundo Foundation Mwachitsanzo, sangathe kupeza ufulu lomwe malonda.
• Chinthu mapangidwe malonda mwina makampani okha kuti katundu ntchito malonda. Zimakhala osati kupanga zipangizo komanso malo omwera, masitolo, maholo ndi zina zotero. N.

Nthawi zina, wosalira mafotokozedwe tchulani chitsanzo lakuti malonda - chizindikiro. Ndithudi, chizindikiro ndiyo mmene kunja akuti malonda chikhazikitso. Iwo lili malonda ndi kuwapanga iwo kuzindikira kuti makasitomala odalirika. Koma wina zitsanzo amati ndi mayina malonda sangathe koletsedwa.

Mitundu lakuti malonda

malamulo satsatira malamulo iliyonse ya zachilengedwe lomwe malonda. Choncho, zikudalira pa nzeru ndi chidwi kampaniyo.

1. Chitsanzo choyamba. Malonda akuti, wopangidwa yekha mawu woyambilira:

• "Mphatso za Poseidon."
• "The World a Travel."
• "Tsamba Europe".
• "Spetsmash".

2. Chitsanzo chachiwiri. chikhazikitso malonda zingaphatikizepo malo a ntchito:

• Savelovsky msika.
• Nizhny Novgorod soseji.
• "Tver" Minihotel.
• Cafe "The msondodzi."

3. Chitsanzo chachitatu. Malonda akuti, womwenso ndi chidziwitso cha mtundu wa ntchito;

• Zakudya Zam'nyanja Plommer "Mphatso za Poseidon."
• "World Travel" kuyenda bungwe.
• Yopanga Company "Tsamba Europe".
• Factory zida mwatsatanetsatane "Spetsmash".

4. Chitsanzo chachinayi. chikhazikitso malonda anyamula mawu onena za chizindikiro cha mwini:

• Situdiyo "Larissa".
• Situdiyo Novikov.
• Chilamulo Otsimikiza "Kozlov ndi zibwenzi."

Chifukwa, ndi olimba ali zambiri m'chipinda kumanga lakuti awo malonda, angathe molondola ndi bwino kusiyanitsa izo kwa mpikisano.

dzina malonda kapena dzina kampani?

Mu Russia, pa mlingo malamulo, izo amazindikira ufulu mitundu zotsatirazi individualization:

• chikhazikitso malonda;
• malonda dzina bizinesi;
• malo a chiyambi cha katundu;
• chizindikiro.

chikhazikitso malonda ofanana chikuni dzina palokha. Kodi zimagwirizana pamodzi ndi iwo ntchito individualization la ogwira wonse, popanda okhudza ntchito kapena katundu.

Koma kusiyana pakati pawo zambiri:

• chikhazikitso malonda akalembetse m'kaundula kokha pa maziko yaufulu, ndipo dzina kampani ayenera mwalamulo analembedwa Wonse;
• dzina kampani sangathe anasamutsa kwa anthu ena, ndi chikhazikitso malonda kuloledwa kusamutsa pangano, chilolezo kapena chilolezo mgwirizano;
• chikhazikitso malonda angakhale a mtundu uliwonse wa malonda, ndi dzina kampani - yokhayo mabungwe alamulo.

Chizindikiro kapena chizindikiro?

Nthawi zambiri funso n'lakuti - kodi pali kusiyana pakati ndi chizindikiro ndi chizindikiro. Onse mfundo izi ochokera izo English akuti chizindikiro, chomwe mawu awiri:

• malonda, amasintha mu Russian monga "malonda, malonda";
• chizindikiro, kutanthauza "chizindikiro, chizindikiro, chizindikiro."

Choncho, pomasulira chizindikiro cha amatanthauza "chizindikiro" ndi "chizindikiro". mawu awa - ofananira kusonyeza chinthu chomwecho, koma Civil Code ndi imodzi yokha - chizindikiro. Mu mayiko amagwiritsa zilembo ziwiri, chifukwa mayina chizindikiro: kalata R, unazunguliridwa mu bwalo, kapena TM. R m'kaundula - «anawerengedwa" ndipo TM likuchokera ku chizindikiro kuchepetsa. lamulo Civil Code amaona mmodzi yekha wa iwo - R kapena R bwalo.

zinsinsi malonda

Aluntha chuma chimene chimasiyanitsa kampani ku mpikisano, ndipo fotokozerani iliyonse (luso, chuma, kupanga) phindu malonda chifukwa chakuti iwo kudziwika kwa wina aliyense. zinsinsi zimenezi zimathandiza kampani kuoneka kwa mpikisano ndi kubweretsa phindu lenileni ake. Anamwalira zinsinsi izi, kampani akadataya ubwino zofunika. Chitsanzo chachikulu tingachipeze powerenga ndi kupanga chinsinsi zofunikila chakale zikuchokera "koka-Cola", kusungidwa mu SunTrust banki mu Atlanta.

Chitetezo cha nzeru katundu

kulembetsa wokakamiza wa mayina malonda si anapereka. Koma n'zotheka kuti akalembetse pa maziko kwawo. Mu Russia, chifukwa cha ichi Institute of Katundu Industrial Federal kupitiriza m'kaundula wa mitundu yosiyanasiyana ya nzeru katundu.

Mayina a anthu kulembetsa gulu lako Logo kapena dzina la malo chiyambi cha chuma, kapangidwe malonda akhoza likhoza mikangano osiyana mosavuta kutsimikizira ukulu wawo. Mbali ina ofunika a chithandizo kufunika mu kaundula wa zotetezedwa, ndi luso onani, si choti atsopano kampani chizindikiro ofanana ndi zoti Makampani wina kale analembetsa kuti kenako ndi mavuto ndi kulowa m'dera latsopano.

Ufulu lakuti malonda

Ufulu yekha chimafikira kwa aliyense nzeru katundu, kuphatikizapo lomwe malonda. Iwo imaletsa kuzigwiritsa ntchito kwa anthu zosagwirizana ndi kampani.

The zili za ufulu umenewu pa yekha ndi limodzi mbali ziwiri:

• Zabwino. Chofukizira angatanthauze mapangidwe malonda njira iliyonse: zolemba, malonda signboards, etc ...
• Wachisoni. mwiniwake likhoza kuletsa ntchito zoti zamalonda munthu aliyense wosaloleka. Ngati munthu agwiritsa ntchito zoti malonda popanda chilolezo cha mwini wake, anaphwanya ufulu wake. The mwini ufulu malonda kungafune azilipira zomvetsa chifukwa ndi kusiya ntchito oletsedwa.

Malo yokutidwa ndi ufulu yekha si malire ndipo okha m'dera lomwe wakhala kudziwika, ngati chizindikiro ichi si mayina a Register ya zotetezedwa.