Mmene - "Lewis" kapena "Levays"? Levi - galamafoniyo

Today jinzi - uyu si apamwamba, ndipo avale wamba. Komabe, zaka 25 zokha zapitazo, iwo anali m'chipani weniweni, zizipezeka kwa anthu osankhidwa a USSR. Pa kuchepekedwa okwana eni osangalala katundu zovala zanashivali iwo mu maenje ndi mayina mtundu amanenedwa ndi sizikakutherani.

Ngakhale ulemu makampani akunja, wobala jinzi, m'dzina la ena zolakwa zawo. Mwachitsanzo, izo zinachitika ndi mtundu wotchuka Levi, amene dzina linkatchulidwa m'njira zosiyanasiyana. Kodi iwo ndi kuwerenga, "Lewis" kapena "Levays"? Tiuzeni za izo, ndipo pa nthawi yomweyo tikupeza mbiri ya maonekedwe a mtunduwu.

The lodziwika bwino mlengi wa jinzi Levi

Tisanakambirane mmene aziwerenga dzina la jinzi wotchuka mtundu, ayenera kudziwa m'mene Iye anaika mtundu uwu zovala.

Mathalauza amatchedwa "jinzi" (imene pa nthawi akuvala owerenga theka la Nkhani za) amene anapanga m'zaka za m'ma XIX. Bavarian Myuda wina dzina lake Löb Strauß (Loeb Strauss).

Pamene mnyamatayo anali khumi ndi zisanu ndi zitatu, iye anali ndi mayi ake ndi alongo anasamuka ku Ulaya kupita ku United States. Ndi nthawi abale ake awiri aja kwa zaka zingapo anagulitsa haberdashery ku New York.

Young Loeb Posakhalitsa bizinesi. Ndipo kukhala kosavuta atengere dziko latsopano, iye anasintha dzina lake kutseka mu Anzawo phokoso American, anakhala, Levi Strauss (anapezanso Mabaibulo a Levi Strauss, Levi Strauss).

chaka A pambuyo United States posakhalitsa anakhala mnyamata pabwino oyendayenda padziko dziko ngati wamalonda woyendayenda. Kwambiri kuti bwino chiyambi cha liwiro golide.

Tsiku lina pamene analanditsa abale ake San Francisco minofu Levi mwayi. Ngakhale pamene anali kuyenda pa ngalawa anzake anapita ku migodi ya anagula Strausz pafupifupi zonsezi. Chinthu chokha chimene chatsalira kwa wogulitsa ndi - achabechabe lona. Osati ndalama, ndipo ambiri Chofunika - nthawi yanu wapatali pa ulendowu mankhwala atsopano, mnyamata anaganiza mwayi. Iye anabwera ndi chitsanzo cholimba mathalauza kwa Anthuwa ndipo analamula telala kuti kusoka iwo kwa ena chinsalu wake.

Ndi njira yatsopano Straus anali kulawa anthu onse a golide - mathalauza agulitsa yomweyo. Kuti kusoka latsopano, Levi amayenera kugula kupalasa onse pa zombo 700 ndi doko m'dera. Ndi ndalama, wazamalonda wamng'ono anatsegula haberdashery wake dzina lakuti pambuyo yekha - Levi Strauss & Co.

Magwero a liwu lakuti "chi"

Malonda heavy-ntchito Buluku kwa prospectors Levi Strauss anabweretsa akadzabweranso wabwino. Makamaka popeza setifiketi wake aliyense luso, ndipo anam'thandiza kukhala okhawo mderali.

M'kupita kwa nthawi, adaganiza m'malo nsalu. M'malo chinsalu ouma ankagwiritsa ntchito cholimba zachilengedwe chinsalu lotchedwa "twill" amene anabweretsedwa kuchokera m'tauni French wa Nimes. mtundu wake chosiyana buluu ngati makasitomala nthiwatiwa. Posachedwapa, nsalu lonse la jinzi anayamba kutchedwa polemekeza nsalu - Serge de A Nime (Twill ku Nimes) kapena chidule monga "chi". Mwa njira, dzina ili lili lero.

The rivets Kutulukira pa matumba a jinzi

Ndi dzanja kuwala kwa Levi jinzi anakhala zovala wotchuka kwambiri, ndipo makampani ena posakhalitsa ambiri anayamba kufalitsa mathalauza ofanana. Kuti tikhalebe mtsogoleri m'munda umenewu, Strauss anayenera zonse yeretsani Kutulukira wake ndi patenting maganizo.

Tsiku lina, telala ku Nevada Dzhekob Devis anatumiza mutu wa Levi Strauss & Co kalata. , Iye analankhula za luso lake - kulimbitsa matumba riveted. Strauss ankakonda lingaliro, ndipo pamodzi ndi telala, iye setifiketi izo. luso Izi zinathandiza Levi phindu ndi kupanga gulu lako mtsogoleri.

Wotchuka Levi 501 lachitsanzo

Pambuyo pafupifupi zaka makumi ntchito bwino m'munda wa jinzi kusoka ndi zamphepo kwa iwo Strauss anaganiza inali nthawi streamline mankhwala ake masanjidwe. Kuti zimenezi zitheke, anayamba ati lililonse latsopano trouser kalembedwe. Komabe, si ndendende mpaka chitsanzo ichi mlandu, Levi anaganiza kuyamba kuwerenga ndi zipinda 501. Pachifukwa ichi, woyamba chitsanzo boma kwa Levi Strauss & Co anakhala jinzi Levi 501. Mwa njira, iwo ali otchuka kwambiri padziko lonse.

Levi jinzi lero

Loeb Strauss ankakhala '72 ndipo anafa chiyambi cha XX atumwi. Alibe ana awoawo, iye anapatsa superuspeshnoe wake ana limodzi ndi abale ndi alongo ake, amene adakali kuthamanga kampani Levi Strauss & Co.

Ngakhale pali tsopano Makampani ena ambiri amene amakhazikika mu ulimi wa jinzi, Levi ukupitiriza kukhala mmodzi wa atsogoleri m'munda umenewu.

Mu chilungamo tisaiwale kuti ana a Levi kwa zaka zopitirira zana umwini ndi kanthu kwenikweni watsopano wakhala anayambitsa bwinobwino masuku pamutu zomwe kholo kwambiri. Pa nthawi yomweyo iwo anatha kusunga kampani Levi Strauss & Co, ngakhale mu zikhalidwe za mavuto mu 2008, amenenso woyenera ulemu.

Kodi chizindikiro cha dzina la mtunduwu ndipo n'chifukwa

Mbiri ya mtundu Levi ndi mlengi wake, ndi nthawi kuti aphunzire mawu alembedwa molondola ndi chifukwa chake.

Choncho, ngakhale dzina la kampaniyo Levi Strauss & Co, jinzi, umatulutsa iwo, kuvala dzina Levi. Liwu ili mwamtheradi zonse zolembedwa ndi apostrophe, ndipo konse Levis. Kuyambira mu nkhani iyi, chizindikiro amasonyeza kuti Levi (Levi) yoyenera nauni ndi mu maonekedwe kulamula imene English akusonyeza kuwonjezerako mapeto a 'm. Choncho kwenikweni ndi Levi mawu a jinzi likumasuliridwa kuti "jinzi Lewis."

"Lewis" kapena "Levayz" - kuti ndi funso!

Popeza anachitira kalembedwe zolondola mayina a mathalauza ayenera potsiriza kuphunzira za katchulidwe. Mmene - "Lewis" kapena "Levays"?

Monga tanena ndi anangotchula a mtundu anakhazikitsidwa mu dzina la Mlengi wake - Loeb Strauss, yeniyeni kwa mnzake ake American Levi. Izo kukhala ndi nauni chinenero cha Chirasha komanso ali wofanana - Levi. Kuchokera pa ichi, funso mmene kutchula - "Lewis" kapena "Levays" - dzina la mtundu lonse, kungakhale kofunika kuyankha kuti, "Lewis".

Koma Levi mu English zikumveka ngati "Levi", motero dzina la mtundu, malinga ndi malamulo a Chingerezi ndi "Levays" m'malo mwa "Lewis". Ndipo malinga ndi malamulo a kutengerapo maina zilankhulo mu Russian, phokoso choyambirira ayenera anakhalabe.

Pamene mawu wolembedwa

M'nkhaniyi takambirana njira yoyenera - "Lewis" kapena "Levays", ndipo chifukwa chake, tiyenera powasamalira galamafoniyo wa nauni ndi. Monga amadziwika, la British American English ndi yosiyaniranapo pakati pawo.

The British ndi mawu Levi galamafoniyo - [Li: vaɪz]. Choncho likukhalira kuti, mu maganizo awo, dzina la mtundu wa jinzi - palibe njira pamwamba. Choncho anthu a Albion brainchild Loeb Strauss amatchedwa "Livayz" m'malo mwa "Lewis" kapena "Levays".

Monga molondola anaona m'ndime, kutchula dzina la mtundu ayenera kukhala choncho, monga timachitira kwawo. A jinzi Straus ndi US, osati UK. Choncho, m'pofunika kuganizira galamafoniyo American mawu. ]. Ndipo izo zikuwoneka ngati izi: [levəs].

Choncho, kungoona galamafoniyo, pa funso mmene - "Lewis" kapena "Levays" - kutchulidwa dzina mtundu, yankho lolondola adzakhala Yachiwiri.

Ngakhale chisokonezo katchulidwe ka mayina a mtundu Levi m'chinenero cha Russian, mankhwala chi ndi nsapato a kampani ino monga zaka zingapo zapitazo, ndi lero, amamukondabe Soviet Union. Ndipo anthu ambiri zilibe kanthu momwe kutchula dzina lawo. Mawu a Uilyam Shekspir: "Kodi dzina la duwa chikununkha ngati duwa, Rose ngakhale dzina izo, ngakhale kuti?". Mofananamo, ndi jinzi - khalidwe zinthu nthawi zonse kugula, kaya mayina awo.