Beer "Carlsberg": wopanga, mtengo, ndemanga

Carlsberg mowa ukufanizidwa ndi kampani Chidanishi a dzina lomweli. Pakali pano, mtundu ndi chimodzi mwa waukulu ndi opambana kwambiri padziko lonse. The kampani mutu ofesi zachokera ku Copenhagen, mu Valby.

Mbiri ya chilengedwe

yofululira moŵa The anakhazikitsidwa mu 1847 ndi Chidanishi budding wazamalonda wotchedwa Christian Jacobsen. mtundu unatchedwa mwana wa Charles bizinesi. Kwa nthawi yaitali mowa "Carlsberg" ndi chikalata pongofuna okhala likulu, ndiye kupanga anali kukodzedwa kwa mtundu wonsewo. The wolowa loyamba la masiku ku mapeto a 1860, koma chipani yachilendo wavutika adamuwumiriza.

Pambuyo zaka pafupifupi 20 kuchokera pa kukhazikitsidwa kwa kampani, kumwa kakusintha kusintha zinthu zina. Choyamba, izo nkhawa njira nayonso mphamvu mankhwala. Tsopano Danes analandira osati chakumwa thovu, ndi kwathunthu nakulitsa ndi mowa oyeretsedwa "Carlsberg". Mlengi nthawi wasamalira za makasitomala ake, posakhalitsa anaganiza kukuza umwini wa kampani kudzera Laboratories watsopano ndi mafakitale. Dziwani kuti sayansi woyamba wa mtundu kwa nthawi yaitali anakhalabe Chidanishi Lauritz Sørensen. Iye ndiye anayambitsa moŵa ndondomeko haidrojeni zikuluzikulu za pH, lomwe masiku ano ntchito ndi makampani ena onse.

Komabe, ngakhale pamaso pa mphindi ino ndi Carlsberg mtundu anatenga zachilendo pamene zinthu. Mu 1882, mwana Jacobsen linasamuka ku bizinesi ankaona kutsegula mzere wake wa mowa. The yatsopano dzina lake NY Carlsberg. Tiyenera kupereka msonkho, onse mpikisano kwa zaka ziwiri anapita manja. Mu 1902, Charles anafa, ndi ana ake agwirizana zopangidwa onse kumbuyo.

Mu 1969, waukulu odana Chidanishi yofululira moŵa Tuborg kampani anaganiza kuwaphunzira brainchild Jacobsen. Kugwa kwa mtundu alibe kudikira nthawi yaitali. Pa mphindi, ndi Directorate Carlsberg mwini yekha wachitatu wa kampani, yotsala ali ndi ufulu zimatengedwa.

umisiri ungwiro

Popeza 1847 ndi yofululira moŵa opangidwa unfiltered chakumwa zochokera chotupitsa achilengedwe. mankhwala amabwereza kwathunthu mwambo Chidanishi, koma ungwiro si osiyana. Mu 1865, woyamba choyezera mankhwala linatsegulidwa pa fakitale. Kuti kusiyana njira yatsopano kwa culturing yisiti, kenako kusefera. Kuchokera pamenepa, mowa mfundo "Carlsberg" anakonzeka zinthu zingapo mmwamba.

The katundu woyamba anatumizidwa ku Scotland ndiyeno Scandinavia ndi West Indies. Ndi m'ma 1870 mankhwala zimakhala udindo waukulu ku Europe. kampani wobiriwira "Carlsberg" chizindikiro analengedwa mu 1904 ndi wamanga Thor Bindesbollom. Kuyambira pamenepo akuganiza liwulo chizindikiro cha malonda a mtundu wa. Patapita miyezi sikisi, mu Copenhagen panali chigawo yofululira moŵa. Panali osati nyumba loyang'anira ndi mipiringidzo, komanso zasayansi yaikulu ndi zida zatsopano.

Mu 1976 panali yaikulu ndi Center Mayiko phunziro mowa lero. Idamangidwa basi pa Laboratories mankhwala Carlsberg. Zakachikwi zatsopano zinali zodzaza ndi kampani ya kutsegula kwa nthambi zingapo lalikulu padziko lonse, kuphatikizapo mu Russia. Mu 2004, akatswiri Chidanishi angwiro Chinsinsi yisiti mankhwala, kusintha kwambiri mfundo za moŵa chosintha.

N'zochititsa chidwi kuti pa nthawi mafani Carlsberg anali ngati kanjedza wodziwika bwino monga Mfumukazi Elizabeth II ndi Winston Churchill yekha.

mtundu Kupanga katundu

Pa nthawi, katundu mowa "Carlsberg" amapangidwa pansi ofala zopangidwa ngati Tuborg, Baltika ndi Kronenbourg. Total mankhwala ali pafupi 500 maudindo.

Chaka kopindulitsa kwambiri kwa mtundu Chidanishi wakhala 2012-TH, pamene kampani udachita pa malonda a oposa $ biliyoni 11. ndalama Net anali $ 1.1 biliyoni amadwala. Tiyeneranso kuzindikira kuti zaposachedwapa pakhala ena kuchepa revenues mtundu, koma mphamvu zofanana panopa anati mu moŵa onse odziwika. N'zochititsa chidwi kuti ambiri a Carlsberg mankhwala zikufunika ku Russia, Azerbaijan, Nepal ndi Laos, ndiyeno Denmark ndi Norway. Zolowa phindu mu dziko kuoneka pa mndandanda wa Sweden, Cambodia, France, Kazakhstan, Portugal, Switzerland, Malaysia, Germany, Ukraine, Singapore ndi ena.

Popeza January 2015 chatsekedwa yomweyo awiri zomera ku Russia: Chelyabinsk ndipo Krasnoyarsk.

Kapangidwe ndi katundu wa mowa

Izo siziri zodabwitsa, chirichonse cha zinthu Carlsberg ali mkulu calorie okhutira. Ake mphamvu mtengo uli pafupifupi 45 100 ga ccal Pang'ono zochepa calorie zofewa kumwa - 42 ccal.

Popeza wapangidwa ndi zigawo zikuluzikulu zokha pasteurized ndi zina, mapuloteni, mafuta mu chakumwa palibe kwathunthu. Pamene wobala mowa ntchito balere malts, madzi oyera ndi Anakweranso osasankhidwa. Choncho liziwawa Tingafinye zili si upambana 12%. Pafupifupi mlingo mowa zimasiyanasiyana pakati 5 kusintha. Ndi pretreatment a yisiti mowa "Carlsberg" afika kudzikondweretsa ake kukoma ofatsa a siimakupiza kuwawa ndi zosangalatsa atsopano fungo.

zothandizira

Chiyambireni cha mma 1990, mtundu wakhala kukhala wochitachita mu ndalama za ntchito mpira. Osati popanda chifukwa mu 2004 ndi 2008, Carlsberg anali kuthandizira yaikulu ya Championship European, ndi lero ndi chimodzi oimira waukulu wa League odziwa. Pankhaniyi, mgwirizano ndi bungweli posachedwapa alikukonzeka kwa zaka zingapo.

Komanso, mtundu ndi mutu kuthandizira wa kalabu "Copenhagen". Pamaso lolembedwa ndi chizindikiro "Carlsberg" mu 1992 pa T-malaya adakonzeka ndi timu "Liverpool". Zochitika masewera akuyimabe kunja pachaka kupeza katswiri dziko mu kutsetsereka ndi gofu.

Mu 1920, kampani anathandizira kutsegula kwa Institute of Physics ku Copenhagen. Lero malo wakhala akufufuza osati kwadzidzidzi ndi zaluso atomiki, komanso waukulu mowa mankhwala a likulu, dzina mowa "Carlsberg".

Reviews ndi ndalama

Mmodzi mwa ubwino waukulu ndi yofewa yachakumwa chimera kununkhira. Zimapezeka chifukwa cha zinthu zingapo za kusefera ndi pasteurization. Non-mowa mowa "Carlsberg" ali ndi kukoma wokoma, mmene kutsitsimuka ndi chiyero cha siimakupiza. Abwino kwa chakudya kuwala ndi zokhwasula-khwasula.

The Gawo la mowa ndi mitundu Anakweranso ndi balere. zigawo izi ndi mowa zolemba zotsitsimutsa za kuwawa ndi pang'ono zosangalatsa aftertaste. kumwa ndi oyenera nyama ndi nsomba mbale, komanso chakudya German ndi Japanese.

Wina kuphatikiza limene limafotokoza udindo waukulu ku mowa "Carlsberg" - mtengo. mabotolo ndalama zonse zimasiyanasiyana rubles 75 95.