Mtengo, mbali ndi zikuchitika: ritelo Kodi

Ndithudi munamva mawu m'mawu ake "ritelo". Poyamba akuti anabwera ku malonda, koma lero chimagwiritsidwa ntchito zosiyanasiyana za zochita za anthu. Nthawi zambiri ndi ntchito zamanja malonda ndi kubanki. Kodi mukudziwa kuti ritelo ndi? Ngati sichoncho, ndiye nkhaniyi adzakuthandizani kumvetsa mfundo imeneyi.

CIMODZI CIMODZI: phindu

Tisanafotokoze kumvetsa ntchito masiku ano akuti, muyenera kudziwa chiyambi chake. Kodi ndi mawu "ritelo"? Kudalowa zolankhula zathu pa chingelezi ndipo kwenikweni likumasuliridwa kuti "retelling". Zingaoneke, kanthu kochita ndi malonda. Koma izi sizili choncho.

Market - lofunika kwambiri pa chuma chilichonse dziko, ndi ziwalo yofunika - malonda ndi kugula katundu. Pa nthawi yomweyo iwo akhoza akuyendera m'njira ziwiri: yogulitsa ndi ritelo. Mbali yoyamba, monga ulamuliro, tikulankhula za siteji wapakatikati za kayendedwe ka katundu kwa alimi ogula zomwe zina ndi mkhalapakati wa. Mu kugulitsa chachiwiri wopangidwa mwachindunji makasitomala mapeto.

"CIMODZI CIMODZI" amatanthauza malonda ritelo, amene angafanane ndi buku la choposa chimenechi. Kuti, ogulitsa ndi kugula katundu chochuluka kwa opanga ndi resell kwa makasitomala mu yofanana. Mbiriyakale imadzibwereza yokha (monga kuwagula ndi kuwagulitsa kwambiri), ndipo n'chifukwa ndondomeko amatchedwa "olembedwa mofotokozera" kapena ritelo.

makamaka ritelo

Tapeza kuti ritelo amenewa. Kugulitsa katundu kwa makasitomala mapeto. Iwo ikuchitika ndi ntchito kuvomerezedwa zinthu monga m'kaundula ndalama ndipo onani kugwilizana ndi malamulo ndi "Chilamulo pa kutetezedwa kwa ufulu Ogula. N'zotheka kudziwa zinthu zingapo zochititsa khalidwe yekha kwa ritelo. Njirazi ndi monga:

• kupezeka - kulandira utumiki kapena kugula mankhwala akhoza kukhala aliyense;
• zosiyanasiyana assortment - pamaso pa zinthu zambiri ndi mankhwala;
• kukhazikitsidwa kwa mtengo ritelo.

Pa mfundo yomaliza M'pofunikanso kuganizira mwapadera, lomwe ndi maziko chuma ritelo. mtengo CIMODZI CIMODZI nthawi zonse apamwamba mu yogulitsa malonda mphepete - kusiyana pakati pa mtengo kugula ndi kugulitsa. Khalidwe limeneli - ndalama yaikulu ya wogulitsa, ngakhale kuti si yekha. Malinga ukulu, ndi malire kungakhale pa 25-30% (malonda mankhwala), ndipo onse 200% ndipo ngakhale zambiri (kugulitsa zovala, katundu mwanaalirenji). Choncho, ngakhale mu zinthu mavenda kugulitsa samasankha ntchito kuwononga moyo wawo, koma anthu ochepa okha ndi kudula kukula kwa malonda mphepete. Nthawi zambiri, ritelo - zochitika kopindulitsa kuti amalola kupeza, palibe wosapatsa.

CIMODZI CIMODZI: akamagwiritsa ritelo

Akulankhula za chiyani ritelo, izo ziyenera kunenedwa za modalities kukhazikitsa ake. zogulitsa akhoza ikuchitika mwa njira zosiyana ndi m'mikhalidwe yosiyana:

• panokha;
• ndi foni;
• pa Intaneti;
• pa msewu;
• mu sitolo;
• kunja kwa nyumba.

Komabe, monga ulamuliro, malonda ritelo ikuchitika chilengedwe sitolo. Mwina ndi akamagwiritsa zotsatirazi: golosale, golosale, masitolo kuchotsera, shopu online, shopu kunyumba kapena pa bedi. Makamaka wotchuka ndi ogulitsa malonda ali msewu ritelo. Ndi chiyani icho? Izi malonda malo, yomwe ili apansi pa nthaka ya nyumba. Ali ndi makhalidwe onse a sitolo: m'mawindo, Polipilira ndi khomo yake. Izi mtundu ritelo yabwino kwa makasitomala amene amakhala pafupi, ndipo alankhula kwa ogulitsa.

Ndi ponena kuti paki ritelo mtengo, chifukwa ayamba mu kutchuka m'zaka za posachedwapa. likulu kugula mtundu zachuma, wopangidwa mwa mbewu imodzi kapena ziwiri ndipo inali zambiri padziko oyimitsira lapansi. Yomanga kachitidwe amenewa amagwiritsa ntchito chotchipa kapangidwe ndi luso kuti amalola kuti anapereka rents m'munsi. Izi zimapangitsa m'mapaki ritelo chidwi ndi otchuka ndi ogulitsa malonda ndi ogula amene angathe kugula katundu pa mitengo mtengo.

CIMODZI CIMODZI lero

Padziko lonse, buku la ritelo lero ukufika madola thililiyoni khumi. gawo Russia mu dziko msika ndi za ziwiri peresenti, pamene kukula pachaka anati. Ndi kuwonjezeka mu moyo wa nzika zawo chawonjezeka mu zaka zingapo zapitazi, mphamvu kugula (pafupifupi 10%). Masiku ano, dziko lathu mu malo chitatu mawu a msika ritelo, amene si kuipa nkomwe.

Yaikulu ritelo unyolo mu Russia ndi X5 CIMODZI CIMODZI, "maginito" ndi "Auchan". A mtsogoleri lonse anatchedwa kuti American retailing kampani "wal-Mart". zolowa ake lero amapanga oposa biliyoni 400. madola.

Pomaliza

M'nkhaniyi tiona anayang'ana pa zimene ritelo, kodi zotsatira chofunika ndi mbali. Inu mukudziwa, kodi akamagwiritsa ritelo, ndi kuti pali latsopano m'munda uwu lero. Komanso akhudza pa zikuchitika a msika ritelo lonse, ndi kudziwa malo a dziko lathu mu Volume ake okwana. Tikukhulupirira mudziwe kunali inu chidwi ndi zothandiza.