The chidwi kwambiri wa kampani "Lida mowa"

mankhwala kampani "Lida mowa" chikondi ndi osangalala kugula osati Belarusians, komanso anthu ochokera m'mayiko ena m'mayiko. Chotero kuzindikira lonse, kampani yapanga pafupifupi theka m'ma ntchito mwakhama.

nkhani za m'mbiri

Beere - chakumwa amakezana omwe, molingana ndi azambiriyakale, ankadziwika ngakhale Khristu asanabwere. Zaka zapita, ndipo pa zaka zambiri wakhala ngakhale wotchuka kwambiri pakati pa anthu. Mbiri ya kampani "Lida mowa" zinachitika kale. Mu 1876, ndi zidebe olemera waung'ono Chibelarusi m'tauni ya Lida anamanga yofululira moŵa wake. Zinthu zikuwayendera bwino, ndipo posakhalitsa otchuka chakumwa wamba kunapezeka kuti mu St. Petersburg pa gome la mfumu yekha.

Kutchuka kwa moŵa umakhala chokoma abalalikira ku madera dziko. Yofululira moŵa mankhwala osati kupeza mphoto zisudzo lonse, komanso kuzindikira ambiri a akatswiri a ku Ulaya. Pambuyo nationalization mu 1939, fakitale amamuonera udindo wa boma ntchito. Yofululira moŵa Ntchito sanaleke kwa tsiku. Ngakhale pamene Great kukonda dziko lako Nkhondo ya mankhwala anapitiriza kulankhula zomera kupanga ku malo mafakitale. Mu zaka lonse itatha, ndi Mokweza zazikulu zinachitika pa chomera, umene kukodzedwa kwambiri osiyanasiyana mankhwala. wolemekezeka "Quality Mark" unaperekedwa mu 1966, mowa latsopano dzina "Lida" amene atatha zaka 5 pa maalumali. Kwa zaka zambiri, chifukwa cha kusintha zikuchitika mu dziko, wodziwika olowa Stock Company "Lida mowa 'anadzigulitsa pamtengo kulamulira la magawo ake mmodzi wa ŵa makampani Chifinishi. Izi anapereka zabwino. Ndi chidwi kampani ndalama zachuma amene wakwanitsa kuchita aakulu kukhazikitsanso lonse ndi kukhazikitsa zatsopano yopanga.

Kufuna M'maso latsopano

The mgwirizano ndi nkhawa wotchuka Chifinishi anabweretsa kampani "Lida mowa" kwa mlingo watsopano. kasamalidwe Company amasamalirira chachikulu ndodo zikuchokera antchito. Kuti tichite zimenezi, akatswiri anayamba kutumiza chaka m'mayiko Masewerera a Nordic kusintha m'munda wa moŵa. Chomera, monga iwo amati, ali pamwamba pa njanji latsopano. Ikani ntchito zipangizo zina kupanga. Izi zapangitsa kuwonjezeka kwambiri linanena bungwe. Komanso, yopanga zakumwa latsopano munali madzi chibadwidwe Chinsinsi anali anapezerapo: cider "Fizz" ndi madzi wothwanima "mavitamini onse." Zatsopano sikuti tilibe tcheru. makampani Technology akuyesera kuti zonse anabwera ndi chinthu china kusiyanitsa osiyanasiyana opangidwa. M'kupita kwa nthawi, masitolo anaonekera madzi akumwa ndi dzina sonorous "Aqua". chakumwa chamandimu atsopano "Limpa" chakumwa mphamvu ndi "dynamite" anali otukuka, amene ogula ndi anazindikiranso.

Opinion ndi

Amadziwika kuti umboni uliwonse wa amasokoneza ndi kuzindikira akatswiri ake m'munda umenewu. kampani zonse anapereka mankhwala kwa loweruza lonse. Chifukwa cha zimenezi, mwachitsanzo, mu mpikisano womwe unachitikira ku Belgium mu 2014, chabe mabotolo angapo Lida kupanga analandira udindo aulemu a "kukoma zakuya." Komanso anapatsidwa ndi nyenyezi golide ndipo analandira mphambu apamwamba. Aliyense wa mankhwala amenewa yagoletsa oposa 90 peresenti ya mavoti onse. Ichi ndi chifukwa kwambiri. kuzindikira mayiko walola kampani kukuza katundu msika kwambiri. Tsopano zopangidwa zimagulitsidwa ku Russia, Ukraine, Poland, mayiko Baltic, Germany, Armenia ndipo ngakhale Canada. Koma osati kampani "Lida mowa" motsogoleredwa ndi mawu a akatswiri. Reviews ogula wamba komanso zofunika kwa iye. Limodzi ndi kampani malonda zonse amachita kafukufuku pakati makasitomala. Iye ali ndi chidwi ndi maganizo a munthu aliyense. Amathandiza osati kukonza zolakwa, komanso kuthetsa nkhani yaikulu mu mapulani a gulu.

View kuchokera kunja

nyota aliyense ndi zina zomwe angathe kulankhula kwambiri, koma ndi bwino kuona zonse ndi maso anga. Izi lothandiza anaganiza ntchito mchitidwe. Mu 2012 gulu la ojambula ndi atolankhani anaganiza mtundu wina wa ulendo atolankhani ndi kukaona fakitale wotchuka "Lida mowa." Photos ndi makanema, malinga ndi gulu ulendo uno anali kwambiri kwambiri pounikira mfundo zonse za kampani. Alendo anapanga ulendo wa fakitale, anayenda masitolo kumene maso awo kuona mmene nkhawa wotchuka "Olvi" kupatula. Iwo anayendera mizere latsopano kupanga ndi ngakhale anafika pafupi osati zitsime zokumba zogwiritsa, amene kampani amatenga madzi kubala. Alendo bwino ntchito ya pakati mmene kukumana latsopano ndi anatha kufunsa mafunso ogwira ntchito wamba. Pambuyo Ulendowu, anapangitsa msonkhano wa atolankhani pa zomwe kasamalidwe kampani wamva mafunso onse. Ndipo pambuyo chakudya mu alendo kampani bala anakhala kunyumba, kusonyeza chiyembekezo msonkhano latsopano. Zotsatira za maulendo mwa oimira atolankhani otchulidwa atolankhani kuti kuwerenga ndi onse amene mukufuna iwo.

Mowa ndi kukoma atsopano

kasamalidwe kampani nthaŵi zonse amafuna kukuza osiyanasiyana kale lonse katundu. Akatswiri Technology tsiku lililonse ntchito kulenga oonetsera latsopano. Ndipo mu 2010, kampani anayamba kugulitsa chitukuko atsopano - ". Lida Velvet" mowa Zamgululi yomweyo linachititsa kukambirana mwaukali. Akatswiri anapereka chakumwa latsopano zokwanira anayamikira. Iwo anafotokoza modabwitsa wofatsa, zambiri velvety kukoma wolingana ndendende dzina la mankhwala. Amenewa anali zimatheka ndi osakaniza chimera Tingafinye ndi mitundu caramel. A mode latsopano kuphika inu kumverera mu kumwa ndi aftertaste okoma ndi kukoma sadzachitanso amaonekera. Mdima mowa ndi fungo zosangalatsa za caramel ndi kukoma pang'ono mkate atsopano komanso ankaganizira, ndipo ogula kwambiri. N'zoona kuti panali anthu amene anakhalabe osakhutira ndi mowa atsopano. Wina osakhutira ndi okhutira ndi mowa wa 4.8%, ndi wina sakonda chizindikiro.

Koma mokulira, mankhwala atsopano naye. Izi akusonyeza kuchuluka malonda.

moŵa umakhala mdima

Lida kampani umabala osiyana kwambiri moŵa umakhala. Choncho, aliyense wokonda chakumwa akhoza kusankha njira kukonda kwanu. Makamaka otchuka pakati gourmets moŵa "Lida" mdima. Iwo ukufanizidwa ndi maina anayi okha:

1) "Porter" ndi okhutira ndi mowa wa 6.2%.

2) "umafunika" ndi okhutira ndi mowa wa 5.1%.

3) "Madzulo Brugge" ndi okhutira ndi mowa wa 4.2% ndi chitumbuwa kununkhira.

4) "Velvet" ndi okhutira ndi mowa wa 4.6%.

Kusankha zazing'ono, koma zabwino kwambiri kuti aliyense wa iwo odziwikiratu. Olemera caramel kukoma ndi wapamwamba kuposa aliyense kukoma zimapangitsa mowa ndi zokoma chakumwa. zabwino zake kumwa mu mabwenzi apamtima, ndi zachilendo. Astringent, enveloping fungo akuti kumverera wachifundo ndi kupanda mantha. Ndikungofuna kuyiwala za mavuto onse ndi chabe kusangalala. Mwina akufotokoza za kutchuka, amene mpake amakonda mdima mowa ogula.